B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]
Hubspot
SEPTEMBER 12, 2024
I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. B2B buyers view their providers as potential partners, and as such, they’ll perform a much more thorough evaluation of all the pros and cons before they commit to a potentially lengthy contract.
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