Remove Conversion Remove CRM Remove Cross-sell
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What’s the Difference Between a Cross-Sell and an Upsell?

RingDNA

The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Cross-selling introduces a new product that supports or extends the original purchase.

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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Customers 118
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How to Use Data and the Right Tools to Build Your Sales Plan (Ask Jeb)

Sales Gravy

If you havent defined clear performance metricslike call activity, lead generation, conversion rates, or daily prospecting targetsthen you dont really have a plan. Consider: Conversion Rates from Inbound Leads Speed to Lead (How fast are you following up?) Choose a CRM that matches your current size and selling process.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

These journeys can lead to higher conversion rates since nurtured leads often make larger purchases. Wondering if you should sell or not? Along with identifying actions that are likely to lead to conversions, look for features that help create habits for your customers. Build trust with every interaction.

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How to revamp your lead scoring strategy for 2025

Martech

Conversely, lower points should be given to leads outside your service area. Conversely, if you’re targeting SMBs, adjust your scoring model accordingly. This information can be integrated into your CRM and used to boost lead scores accordingly. Dig deeper: A scoring model your GTM team will fall in love with 3.

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CRM strategy: What every business needs to improve customer relationships

PandaDoc

Customer relationship management (CRM) software is a popular choice for many businesses. But even though companies use CRM software , many haven’t taken the time to build a cohesive strategy around the customer information within their database. What is a CRM strategy? Explain how the system should be used. Who needs it and why?

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Dear SaaStr: What Should I Do in a Sales Audit?

SaaStr

Look at quota attainment, activity levels (calls, emails, demos), and conversion rates. Review lead quality, conversion rates by segment, and the effectiveness of your ICP (Ideal Customer Profile). Churn and Expansion : For existing customers, analyze churn rates, upsell/cross-sell performance, and NRR (Net Revenue Retention).