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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. McDonald’s phrase “Fries with that?”

B2B 130
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Candid, off-the-record conversations — no recordings here. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement.

GTM 95
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The Future Of Selling Driven By The Future Of Work!

Partners in Excellence

I was involved in a fascinating Clubhouse discussion on the future of selling. As we see more organizations move to permanent work from home or other more flexible workplaces, how we want to sell/engage becomes less important than the pragmatic, how does the customer want to engage. How do we help them recognize these challenges?

Sell 107
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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Pipeline velocity is a comprehensive metric that monitors four primary sales factors. Let’s look at the elements that make up the sales velocity definition. Number of opportunities Sales velocity opportunities do not equal the total number of leads. The higher the conversion rate, the higher the sales velocity.

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

Sell 52
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What is Customer Obsession? Steps, Examples, & Importance

Salesforce

How to build a customer-obsessed culture in 7 steps Unleash growth now with the #1 CRM See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. From there you can automate account-based research within Sales Cloud, using built-in AI that pulls in relevant data from the web.

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How to Close a Sales Deal: 7 Effective Techniques

Lead Fuze

They’ll get back up and keep going with the intention of succeeding soon thereafter. Negative comments can drag down the success of a sale, so it’s important to eliminate them. They believe in what they sell. One way to close a sale is by using the soft close. Sign up for a free trial of LeadFuze now!