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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 122
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

selling over 400,000 eBikes in the last four years. In many cases, these terms have a much higher conversion rate. The x -axis shows U.S. I write extensively about digital PR for SEO and cross-functional PR and SEO teams. Their Lectric XP bike is the third most popular EV in the U.S.

CTR 81
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. How does the user experience on my website stack up to the competition? Competitor X is doing Y. By Karl Gilis.

UX 126
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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52
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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Iztok said, “We ensured the CEO that conversion optimization would increase sales. Know anyone?

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. To navigate the list, you can filter out tools based on function as well as for which size company it works best. It opens the door for detailed analysis.

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How to Identify Customer Pain Points: Comprehensive Guide

Lead Fuze

Sales Reps: Understanding client needs boosts conversion rates with personalized solutions. Tailor solutions that address specific needs and boost conversion rates. Cross-training Staff: Make sure everyone on your team knows your product/service inside out. Take LeadFuze , our lead generation software, for example.