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PPC is a tough game – you have to accept it

Search Engine Land

To generate more traffic and conversions through PPC, you have to be more aggressive and competitive, increasing bids and, in turn, accepting higher conversion costs. To get 10% more traffic, you need to accept a ~10% higher conversion cost or a ~10% lower return on ad spend (ROAS). Why are CPCs so high?

Gaming 89
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How to Compensate Structure Real Estate Teams Effectively

Lead Fuze

Gotta keep those agents motivated and the profit margins protected. And hey, let’s leave 50% of the profit for the team after covering costs. But in real estate, where the size of your paycheck depends on closing deals, commission is the name of the game. It’s like a game, but with money on the line.

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A Guide To Sales Compensation For Lead Generation

ClickFunnels

The main disadvantage of the base salary + commission structure: It reduces your profit margins. Still, the latter option probably makes more sense, since focusing on the number of leads that convert should prevent employees from trying to game the system by bringing in a bunch of low-quality leads. Base Salary + Bonuses.

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?From 0 to 6 Million Users in 5 Years: How ClickUp Stood Out in a Crowded Market with Chief Creative Officer Melissa Rosenthal and Chief Growth Officer (Video)

SaaStr

Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins? Winning the B2B SaaS game will involve rethinking your user engagement and marketing approach. Key takeaways.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce

Finding a price shoppers will love and your margins can bear yields higher sales volumes, improved conversion rates, and increased revenue. By continuously adjusting online prices throughout Cyber Week, however, retailers can make the most of high-demand periods to maximize revenue and increase profit margins.

Price 52
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What Is Value Through Purpose? Defining Business Impact

Lead Fuze

Dig deeper into this conversation, and you’ll find out how businesses are redefining success by integrating purpose metrics alongside financial ones—ensuring they consistently deliver not only profits but also positive outcomes for all stakeholders involved. That’s where value meets vision.

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Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

On the other hand, Google Ads offers targeted lead generation which could result in higher conversion rates. Auction Insights: A Game Changer? While high website traffic might look impressive on paper, if those visitors aren’t converting into customers then all that potential revenue goes down the drain.