PPC is a tough game – you have to accept it
Search Engine Land
MARCH 20, 2023
To generate more traffic and conversions through PPC, you have to be more aggressive and competitive, increasing bids and, in turn, accepting higher conversion costs. To get 10% more traffic, you need to accept a ~10% higher conversion cost or a ~10% lower return on ad spend (ROAS). Why are CPCs so high?
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