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5 key trends we’re seeing in B2B marketing

Martech

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners.

B2B
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Road Warrior Prospecting (Ask Jeb)

Sales Gravy

What Kyle is experiencing is common for outside sales professionals. You can't prospect the same way as an inside sales rep with a dedicated desk and phone. Managers love call-count metrics, but conversations and follow-up triggers win deals. What Kyle is experiencing is common for outside sales professionals.

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How Coaching Transforms Sales Performance and Culture (Ask Jeb)

Sales Gravy

Dennis from Chesterfield, Missouri, wants to know if sales coaching truly moves the performance needle, especially when shifting from transactional approaches to more consultative selling. Why Sales Coaching Is Essential Sales is a skill position. Why Sales Coaching Is Essential Sales is a skill position.

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The 2026 Sales Team: 50% Humans, 50% AIs. All 1 Team.

SaaStr

So what does that mean for inside sales? A 50/50 Sales Team. At least for SMB and more routine mid-market sales. Still most humans arent that great at support or inside sales or customer success A well trained AI is still generally in Top 10% for CSAT. You can’t automate 100% of support with AI yet.

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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Underestimating the Power of Technical Founders The Mistake : Keeping technical founders away from sales conversations because they’re “not sales-oriented.” Field sales Can you start with volume and standardization? Inside sales Can you do both profitably? → Do both 10.

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Your Dashboards Are Useless, What Are Your 5 KPI's? Posted on January, 2025

Partners in Excellence

He and I had lots of conversations on how they interrelated and the metrics that had the highest leverage. I track myself and each person on my team on three fundamental metrics: YTD performance against goal, number of high impact conversations each week (each person has a quota, mine is 6.

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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Top Sales Metrics and Analytics By the way, if you want even more sales metrics, including top metric picks from some of the world’s foremost sales experts, I highly recommend downloading our Complete Guide to Inside Sales Analytics. This can be a red flag that the rep needs additional sales coaching.