Heinz Marketing

SEPTEMBER 24, 2024

Conversica is an AI-driven assistant that engages leads through conversational emails. Benefit : AI automates the repetitive task of sending follow-up emails, making it easier to scale outreach without sacrificing personalization. It allows SDRs to prioritize leads with the highest likelihood of conversion. and Apollo.io

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territory 52

Territory Objectives and Key Results Legal Sales 52

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. A pipeline of work with timelines. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Martech

NOVEMBER 8, 2024

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. Your CRM should include who is involved in sales and pipeline activities. Clear goals and objectives.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Martech

OCTOBER 29, 2024

Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected. This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.” To get fresh results, you must converse with the world. Creativity likes a problem to grind against.

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Enable sellers to have conversations about the business value of your solution, not features and functions, by implementing a repeatable value framework.

Customers 138

Customers Objectives and Key Results Drivers/motivators Pipeline 138

Salesmate

JULY 8, 2020

Sales professionals generally visualize customer acquisition through the stages of a sales pipeline. Understanding how your sales pipeline is working is vital if you want to optimize your revenue generation. In this article, we’ll look at seven stages of a sales pipeline every entrepreneur should understand. Prospecting.

Pipeline 126

Pipeline Negotiate Objectives and Key Results Contract 126

Gong.io

NOVEMBER 16, 2022

That’s why building and managing a sales pipeline is so important. . A well-defined sales pipeline makes your sales process transparent, allowing you to see your deals in the sales funnel, where they’re getting stuck, and how long the entire process takes. What is a sales pipeline? Why is a sales pipeline important?

Pipeline 118

Pipeline Objectives and Key Results Negotiate Sales 118

ClickFunnels

JANUARY 1, 2023

The post 10 Conversion Copywriting Tips That Can Explode Your Business appeared first on ClickFunnels. Conversion copywriting is a powerful tool that can help. If done correctly, it can be incredibly effective in boosting sales and conversions. If done correctly, it can be incredibly effective in boosting sales and conversions.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Sales Gravy

SEPTEMBER 12, 2024

On this episode of The Sales Gravy Podcast, host Jeb Blount sits down with sales expert Brian Parsley to tackle one of the most common objections faced by sales professionals—price. Brian shares actionable strategies on how to shift conversations away from price and towards value, helping salespeople overcome objections and close more deals.

Price 98

Price Objectives and Key Results Sales Pipeline 98

Heinz Marketing

NOVEMBER 1, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Welcome everyone to another episode of Sales Pipeline Radio. Matt: All righty.

Pipeline 124

Pipeline Objectives and Key Results Sales Strategize 124

Martech

MARCH 20, 2025

Status: Private Beta Applicable HubSpot Hubs: Content Hub Applicable HubSpot Tiers: Pro Optimize conversions with A/B testing for CTAs Whats new: You can now run A/B tests on CTAs created with the new editor, allowing you to compare two variations based on clicks and views to determine the best performer.

A/B testing 105

A/B testing Objectives and Key Results CRM Pipeline 105

Sales Hacker

SEPTEMBER 24, 2022

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Objectives and Key Results 131

Objectives and Key Results Cold Call Sales Follow-up 131

Veloxy

FEBRUARY 13, 2023

While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. Rather, it will create a rabbit hole of a sales conversation." If your CRM records are dominated by close ended data, you’re likely losing out on a lot of pipeline and closed deals.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Hiring managers don't just want to know what you sold — they want to know how fast you moved deals through the pipeline. Buj highlights data analysis and CRM skills as key differentiators: ‘It signals adaptability to sales tech stacks.’

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Salesforce

MAY 20, 2025

Traditional benchmarks largely focus on general conversational abilities or narrow tool-use scenarios, leaving a gap in assessing AI performance in complex, domain-specific workflows. Why enterprise benchmarks matter Most existing conversational AI benchmarks evaluate general knowledge or simple instruction following. GPT-4o, GPT-4.5,

E-commerce 69

E-commerce Healthcare X-functional Appointment 69

Veloxy

JANUARY 2, 2024

Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales. If you don’t have a roadmap outlining how to approach sales, you can’t expect consistent results. However, this is a balancing act you can’t afford to get wrong.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Improve the conversion rate of leads to opportunities by 15%. Boost engagement rates on key channels by 30%. Increase regional sales pipeline by 20%.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Sales Pop!

SEPTEMBER 13, 2024

This article outlines actionable steps for leveraging AI tools, such as Salesforce Einstein , HubSpot AI , and Pipeliner CRM Voyager AI Gen2, to automate these tasks. AI tools like Pipeliner CRM Voyager AI Gen2, Salesforce Einstein, and HubSpot AI can automatically capture data from emails, calls, and meetings.

Objectives and Key Results 130

Objectives and Key Results Objection handling CRM Pipeline 130

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Hubspot

OCTOBER 28, 2024

billion-year history of the known universe — have tapped some experts for their takes on key cold calling mistakes you need to avoid. This shift in focus, from selling features to solving a specific pain point, increased our engagement and conversion rates dramatically.” Let's see what they had to say!

Cold Call 77

Cold Call Objectives and Key Results Pitch Territory 77

Martech

JANUARY 14, 2025

Control who can create CRM objects with new create permissions. With these insights, you can identify what drives conversions and refine your marketing strategies. How it helps you This update empowers sales managers and their teams to prospect and build pipelines from anywhere. Automate backup scheduling in HubSpot.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Salesforce

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Learn how AI roleplay removes these barriers, giving you a scalable, data-driven way to manage your team and prepare them for real-world sales conversations that make or break deals.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Sales Gravy

APRIL 2, 2025

Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. But when coaching supports training, skill application soarsalong with results. But when coaching supports training, skill application soarsalong with results.

Objectives and Key Results 58

Objectives and Key Results Appointment Territory Technique 58

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Conversion 117

Conversion Objectives and Key Results Drivers/motivators Trust 117

Hubspot

SEPTEMBER 12, 2018

The more control and visibility you have into your sales pipeline, the more revenue you’ll bring in. In fact, HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. Growing a healthy pipeline is possible through careful assessment and management.

Pipeline 101

Pipeline Sales Negotiate Objectives and Key Results 101

RingDNA

APRIL 17, 2025

Prompt Favorites helps reps and managers instantly access proven sales prompts, making conversations sharper , more consistent, and more impactful, all within Revenue.io. A manager is prepping for a pipeline review. What’s the buyer’s key initiative?” The best conversations aren’t one-offs. These are good questions.

Objectives and Key Results 62

Objectives and Key Results UX Follow-up Sales 62

Lead Fuze

JUNE 29, 2021

Companies that take an inbound approach to sales have automated ways of capturing buyer and seller data and monitoring their pipeline, and strive to integrate their marketing and sales teams to create a seamless buying experience. They participate in online conversations with potential buyers and offer personalized advice.

Conversion 119

Conversion Sales Objectives and Key Results Pipeline 119

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. An AI sales assistant automates daily activities, summarizes conversations, recommends next-best steps, and serves up relevant content for sales reps.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement. Each type brings its strengths, tailored to your sales objectives.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Martech

OCTOBER 9, 2024

Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. For shrinking marketing teams, shared metrics help prioritize efforts on the most impactful areas — like nurturing leads with the highest potential for conversion — so both teams can maximize efficiency.

Growth 128

Growth Objectives and Key Results Pipeline Sales 128

RingDNA

MARCH 31, 2025

To streamline workflows and improve data accuracy, sales ops teams are consolidating their tech stacks by: Choosing integrated platforms that combine multiple functions, like conversation intelligence , pipeline management, and coaching tools. Analyze sales conversations in real-time to improve coaching and objection handling.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

PandaDoc

JUNE 2, 2025

What measurable result does the buyer expect? How MEDDIC works MEDDIC serves as a checklist for uncovering the key elements of any potential deal. Early in the conversation, sales reps focus on a clients measurable goals. Knowing this information can impact deal viability and impact how a deal looks in the sales pipeline.

Objectives and Key Results 52

Objectives and Key Results Sales Legal Finance 52

Sales Gravy

AUGUST 16, 2020

This results in thin pipelines and, in many cases, a negative impact to the company's brand. Phone First Outbound Prospecting Sequences The objective of outbound prospecting sequences is to improve the probability of engaging a prospect. The key to effective outbound prospecting is talking to people.

Prospecting 119

Prospecting Objectives and Key Results Appointment Pipeline 119