Martech

AUGUST 19, 2024

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion.

B2B

Martech

AUGUST 5, 2024

To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “ Embrace the Future of Content Management with a CMS Makeover ,” on Thursday, August 8. This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness.

Presentation

Martech

SEPTEMBER 26, 2024

“For marketing leaders, office politics can thwart collaboration, undermine authority and prevent the adoption of a singular strategy,” said Drew Neisser, founder of CMO Huddles, who moderated the conversation, which included three accomplished marketing leaders. Go here to see the entire presentation. Registration is free. Processing.

Government

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

Conversion

Veloxy

JANUARY 7, 2025

It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages. Presenting: Showing the value of what you sell. Qualification: Evaluating a leads needs and fit.

Objectives and Key Results

Martech

AUGUST 20, 2024

This underscores the potential risks and benefits that AI presents to society. for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. AI is somewhat similar — it’s part way out of the bottle.” and global stocks by 30%.

Consult

Search Engine Land

SEPTEMBER 12, 2024

SearchGPT is an AI-powered search engine that combines the strengths of traditional search engines with the advanced conversational abilities of large language models. Key features of SearchGPT include: Conversational interface: Users can interact with SearchGPT in a more natural, dialogue-like manner. Conversational search.

Engineering

Martech

AUGUST 23, 2024

There was one person who took charge, but as soon as the solution required the help of a colleague from a different group, conversations stalled. A deeper conversation with my contacts revealed that employees felt their voices were not heard and that they did not feel valued.

Customers

Martech

AUGUST 28, 2024

The aim is to replace manual gathering of disparate information with customizable visualizations in a generative AI-powered interface (think natural language prompts and conversations). The conversational interface allows users to question details across campaigns. Spreadsheet view.

Campaign

Search Engine Land

SEPTEMBER 11, 2024

In such cases, we recommend that the auditor meets with a web developer to align execution scores before presenting to the client. Similarly, in SEO, presenting raw data without interpretation or actionable advice is a disservice to clients. Dig deeper: How to prioritize technical SEO tasks 2. What does it mean for my health?

High impact

Search Engine Land

JULY 11, 2024

In-depth interviews Conduct one-on-one conversations with a participant to explore specific topics and ask in-depth questions. The key to a great focus group is a strong moderator who can ensure there are no overly dominant voices and that the conversation moves in the direction intended. Don’t forget to promote your research.

Objectives and Key Results

Salesforce

MAY 5, 2025

They wanted a way to personalize each customer experience, track customer conversations, make data-driven decisions in real-time, and increase conversions without complicating internal processes. Here are 4 ways Marketing Cloud + WhatsApp turned conversations into massive conversions: 1. Increased Conversions.

Conversion

Search Engine Land

SEPTEMBER 20, 2024

You: “Uhh, OK, then it must be conversions Me: “No, again.” What follows are three scripts taken from my latest SMX Advanced presentation. Script 1: Negate non-converting Performance Max search terms Performance Max excels at reporting averages, such as the average spend per day, conversion rate and campaign ROAS. You: “What?

Non-Profits

ClickFunnels

JUNE 24, 2025

The post Why Your Homepage Is Killing Your Conversions (And What to Build Instead) appeared first on ClickFunnels. But that logic is precisely why your conversions are stuck. Let’s talk about why you should stop treating your homepage like a storefront and transform it into a magnetic, conversion-fueled website funnel.

Conversion

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. While clicks are often a key performance indicator (KPI), they hold little value if they don’t lead to conversions. Set budgets to 10-20% of your total Google budget.

CTR

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. We might call these conversions, but it’s important to remember that no actual sale is being made. I love the challenge of learning something new.

CRM

SaaStr

MARCH 6, 2025

“Every individual in the company should have airtime with customers through live conversations at some cadence,” Taylor insists. Both leaders advocate for recording customer conversations to create a repository of feedback that becomes ingrained in the company’s DNA.

Product

Martech

JULY 25, 2024

By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions. Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable.

Drivers/motivators

Search Engine Land

JULY 23, 2024

Increased conversion rates: Content guiding users through the buyer’s journey. Conversion rate: The percentage of content readers who convert into leads or customers. Defining marketing’s present and future 3. Conversion rate: The percentage of social media users who take a desired action (e.g., making a purchase).

Click Through Rate

Martech

SEPTEMBER 10, 2024

Michael King of IPullRank presented in a recent SMX conference how it would take 17 years to collect the data Google get in 13 months. Advertisers and publishers don’t truly have free choice. Research shows the majority of digital ad spend flows through Google’s ad tech stack , limiting choices. Buying online ads isn’t cheap.

Retail

Martech

AUGUST 1, 2024

Champions were present from the middle to the end of the process. Skeptics appeared late, often brought into the conversation by others. Dig deeper: How to map marketing science to the customer journey To identify who is present and when, you’ll need to enlist the help of the sales organization.

Customers

Martech

AUGUST 6, 2024

This has happened at a perfect time for their competitors because you’ve got OpenAI, you’ve got Microsoft and the fundamentally different conversational search underpinned by AI, which I think completely transforms the consumer experience,” Amelia Waddington, chief product officer for search intelligence vendor Captify, told MarTech. “As

Non-Profits

Partners in Excellence

NOVEMBER 15, 2024

Charlie Green and I had a fascinating conversation about a person he’s coaching. And in engaging them in these discussions, we can begin asking, “What if… What would happen… Why does this occur… What challenges does it present… ?” ” Figuratively, our customers are shouting at us!

Pitch

Veloxy

OCTOBER 22, 2024

With tools like Veloxy, AI automatically logs activities, such as: Calls and emails Analyzes the data Presents you with intelligent recommendations The best part? From improved lead generation to higher conversion rates , AI-powered sales tools are making it easier than ever to close deals and scale your business. The result?

Prospecting

Search Engine Land

SEPTEMBER 16, 2024

Places to start include examining your ads, website experience or conversion process. Conversion rate optimization (CRO): A low conversion rate means you’re paying for clicks that aren’t turning into customers. Optimize your conversion funnel beyond the initial click.

A/B testing

Search Engine Land

AUGUST 20, 2024

Getting a “before and after” picture of how all of that is shaking out in things like organic conversions and revenue will inform not just your approach to SEO but any mitigating effects you need to pursue in other channels. Including all relevant keywords in your content.

CTR

Search Engine Land

JULY 29, 2024

These engines use advanced algorithms to gather and present information in a more contextually relevant way, which means we need different strategies to optimize for them. GEO enhances your content by presenting it in a relevant and engaging way on AI-driven platforms.

Engineering

Search Engine Land

JULY 16, 2024

Google has traditionally presented someone else’s opinion of “the best” in the form of blue links, videos and lists in featured snippets. Every day, it has billions of hyper-niche conversations with users who trust its advice and will follow its recommendations.

Niche

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. Part of that initiative is implementing Consent Mode v2 because you’ll have less accurate reporting from limited conversion tracking without it.

Technique

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. For marketers, this means being present, providing the right information and creating a seamless path from intent to action.

Customers

Search Engine Land

AUGUST 15, 2024

Plagiarism is traditionally defined as using someone else’s work, ideas or expressions without proper acknowledgment and presenting them as your own. Unhelpful content that adds nothing new to the conversation. In a nutshell, ML models take pre-existing data, analyze it and generate new text based on it. What is plagiarism?

Government

Search Engine Land

SEPTEMBER 17, 2024

Sales : Drive conversions and revenue through your video content. Visibility : Gain presence on a social-SERP for relevant topic/conversation. Click-through rates and conversion metrics : Essential for videos aimed at driving actions. Lead generation : Attract potential customers and grow your audience.

Objectives and Key Results

Search Engine Land

SEPTEMBER 25, 2024

While organic conversion data isn’t available, the report can reveal gaps where high-converting keywords have little organic traffic, presenting opportunities for further optimization. By comparing this data side by side, you can assess the performance of your paid and organic search efforts.

CTR

Search Engine Land

AUGUST 2, 2024

It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has been carried out, they often don’t really understand SEO either, which can present an additional challenge. So keep it as brief as needed to present the key information in an easy-to-understand format.

Clients

Hubspot

OCTOBER 15, 2024

Then, during the conversation, offer customized insights that address their specific pain points and goals. This makes your conversation feel more personal and genuine, and the prospect can tell you‘re not just throwing out a pitch. It lets you talk about the benefits in a real, relatable way that makes sense to the prospect.

Prospecting

Search Engine Land

SEPTEMBER 11, 2024

Advertisers should keep a close eye on metrics like CTR and conversion rates as these experiments evolve. This move, should it become permanent, could make ads more noticeable, potentially influencing user behavior and click rates, as Google continues to fine-tune its ad presentation for clarity and transparency. Bottom line.

CTR

Martech

AUGUST 9, 2024

Dig deeper: Why CMOs must be the company’s biggest advocates for digitalization The solar revolution: A case study in technological adaptation Digital transformation presents amazing marketing opportunities, but if those transformations fall flat due to technical issues, the resulting press and citizen sentiment can be dire.

Territory