ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. image source.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. What is B2B Sales?

B2B 98

B2B Cross-sell X-functional Follow-up 98

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Of note, I was a CMO at Business Objects over a nine-year period as we grew from 30 million in revenue to a billion in revenue.

Strategize 58

Strategize Quota Non-Profits Price 58

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, the first insight is that there’s two key systems in a startup.

Finance 111

Finance X-functional Launch Objectives and Key Results 111

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

JULY 15, 2020

The second way to go is typically, when you do your discounted cashflow for those of you who went to business school or something, you’re basic applying it, the key variables, actually your discount rate and with the effective interest rates being so low, your discount rate is basically negligible. People are buying and selling houses.

X-functional 62

X-functional E-commerce Growth Retail 62

PandaDoc

MARCH 7, 2023

It’s a structure of steps that help lead a customer further down the funnel in the most streamlined way possible. This visual aid gives every member of your sales team a big-picture view of the entire selling process. Links or arrows can guide each team member on what to do next, depending on how the customer is responding.

Process 52

Process Objectives and Key Results Pitch Legal 52

Highspot

MAY 20, 2022

A good sales playbook should tell reps specifically what to know, say, show, and do for any given customer scenario. A sales play refers to a set of best practices designed for a specific customer scenario. What value does this new product provide to the customer? What new content exists for a rep to send the customer?

Territory 52

Territory X-functional Cross-sell Sales 52

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. You’re competing for space in the inbox of your prospects, leads, and customers. Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Sales Hacker

APRIL 23, 2018

Before that, here’s a story to help you understand why prioritization is key. They continued on and as you might expect, the entire team got to the objective. As a result, it’s easy to understand why coaching is often confused with closing. There are a lot of possible ways to achieve a goal. one girl exclaimed.

Drivers/motivators 78

Drivers/motivators Pipeline Objectives and Key Results X-functional 78

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Aligning customers & business objectives. Map entire customer journey.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

MARCH 5, 2019

The entire company was told about us selling our chat products Stride and Hipchat to our largest competitor in the space, Slack, four days before the news went out. An online commerce experience that helps customers get started in minutes. Our goal is to make the customer’s entire experience dead simple and delightful.

Objectives and Key Results 61

Objectives and Key Results Cross-sell Trust Product 61

SaaStr

MARCH 5, 2019

The entire company was told about us selling our chat products Stride and Hipchat to our largest competitor in the space, Slack, four days before the news went out. An online commerce experience that helps customers get started in minutes. Our goal is to make the customer’s entire experience dead simple and delightful.

Objectives and Key Results 56

Objectives and Key Results Cross-sell Trust Product 56

Heinz Marketing

DECEMBER 30, 2019

Don’t go into the holiday period and into January 2nd without a plan, without knowing what your objectives are, without knowing what you are going to be focused on. And what are the key things that are going to get you there? Maybe you just want to beat your cross town rival. What are you trying to achieve?

Pipeline 46

Pipeline Objectives and Key Results Sales Start-ups 46

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. It’s not which variant collects more email addresses, it’s which variant sells more books. You may have one observation and then multiple inferences, which would result in multiple design options. Take the steps a customer takes to complete a task (e.g.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86