Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell

Salesforce

JULY 3, 2025

They take care of the repetitive, time-consuming tasks that slow you down, so you can focus on what matters most — connecting with customers, closing deals, and growing your business. Scales your business: As your business grows, automation helps you manage more leads and customers without using more manual effort.

Technique

Salesforce

NOVEMBER 18, 2024

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. Discover Agentforce Agentforce provides always-on support to employees or customers.

Service

Highspot

JULY 3, 2025

Many buyers may value the autonomy and convenience of digital customer journeys. The reality, though, is that potential customers still require human interaction (and a lot of it) to make well-informed and timely decisions about B2B products and services. What is B2B sales enablement?

B2B

Salesforce

APRIL 2, 2025

When you enable product-led sales and incorporate this approach into your sales strategy guide , companies can acquire customers by letting the product or service drive engagement. This shifts the sales focus from persuasion to value demonstration, making the process more customer-centric.

Product

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. You choose a price based on size, add any extras, and send your customers on their way. Transactional sales typically involve minimal customer relationship development and focus on brief, individual purchaseslike movie tickets or coffee.

Objectives and Key Results

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Customer drives everything in the organization. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. It drives employee engagement. Shall shall do it.

GTM

Highspot

JULY 9, 2025

Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements. That is why every interaction inside and outside sales reps at manufacturing companies have with potential customers must be personalized, timely, and value-driven. Of course, all of this hinges on trust.

Manufacturing

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. ” While “ Always Be Closing ” reflects the aggressive tactics of the past, modern sales prioritizes relationships and gathering as much context as possible to address customers’ needs.

Objectives and Key Results

Highspot

APRIL 9, 2025

Whether its a commercial banker structuring a mid-market loan or a relationship manager preparing for a portfolio review, your team needs to move fast. A relationship manager supporting a high-net-worth client might customize a product sheet but use outdated language. Allow full customization.

Relationship Management

Salesforce

JUNE 30, 2025

Whether you’re selling products or services, online stores give you reach. A storefront builder is a tool or platform that allows users to create and manage an online store that functions as a digital storefront to sell products or services online. These templates serve as a starting point for customization.

Cross-sell

Salesforce

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Put yourself in the shoes of your customers for a moment.

Trust

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. I say it’s customer service. 26:59 The commoditization of funding. Hey everyone.

GTM

Salesforce

APRIL 28, 2025

It turns casual browsers into passionate customers. Instagrams reels, stories, polls, and shoppable posts make it easy for businesses to showcase their personality and engage with customers. Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back.

Follow-up

Salesforce

JULY 28, 2025

Multi-format content ecosystems : Don’t rely on one platform; explore cross-platform storytelling and immersive formats across many different channels. The impact of digital creators on business Salesforce’s latest State of Commerce report suggests that 53% of customers prefer to engage digitally. Source: Dunkin’ Donuts The result?

E-commerce

Salesforce

FEBRUARY 17, 2025

Learning how to generate leads is just one part of the equation to increase sales success hinges on converting those leads into long-term customers and fostering relationships that drive long-term growth. That opens the door to growth, fuels innovation, and gives you the resources to better serve your customers. The S.M.A.R.T.

Territory

Salesforce

MARCH 3, 2025

A Deal Desk is a cross-functional team that streamlines the closing of sales complex and non-standard deals, handling everything from quote to cash. Deal desks are essential in industries with complex sales cycles , custom solutions, or strict regulatory requirements.

Legal

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention.

Cross-sell

Martech

JUNE 28, 2022

HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. The company attributed the increase to existing customers adding capabilities to their marketing automation instances and the growth of enterprise-level customers. .

Customers

Salesmate

MARCH 27, 2020

A 360-degree customer view is an idea where companies devise steps and strategies for decoding the customers’ psyche. This is done by aggregating data from various customer touchpoints that a customer may use to contact a company. Other forms that allow businesses to get in touch with their customers are.

Customers

SaaStr

FEBRUARY 17, 2023

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. Churn vs. Expansion: Where to Start As many startup founders know, in the beginning, acquiring customers is key to getting off the ground.

Cross-sell

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B

Veloxy

MARCH 23, 2023

Sales goals are broader, long-term objectives that may include other factors besides sales, such as customer satisfaction or brand recognition. This includes the number of salespeople on your team, the tools and technology they have access to, and the support they receive from other departments such as marketing or customer service.

Quota

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By addressing these issues, businesses can improve customer retention and loyalty.

Customers

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. In addition, you should use automated sales management tools as often as possible. B2B companies sell their products or services to other companies instead of selling them to customers.

Inside sales

Salesforce

APRIL 29, 2022

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Customers want personalized interactions and efficient customer service like they get from Uber and Amazon. Especially in times of crisis, customer experience is still a key differentiator.

Technology

Martech

JUNE 23, 2022

Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences. Brands can integrate all attributes into a single customer view and append third party data to it. We update that with identity resolution in real time.”. Onboarding the right technology.

Territory

Martech

MARCH 15, 2023

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Table of contents What is customer journey orchestration?

Customers

Martech

JUNE 13, 2024

Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content. They own the inventory, sell and serve ad placements, report on their performance and do not share data with other systems.

Cross-sell

Veloxy

OCTOBER 29, 2021

Thanks to Sales AI, sellers are also streamlining their workday and receiving automated and actionable customer intelligence. This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. How is AI Changing Sales?

Sales

Hubspot

MARCH 19, 2018

Balancing sales and relationship management. The Challenge: Selling today requires more resources. ” are all great ways to learn how individual teams think about the challenge at hand, and how their views fit within the larger organization. Balancing sales and relationship management. We’ve got a few ideas.

Cross-sell

Salesmate

MARCH 23, 2021

Customer Relationship Management software is a big-picture approach to your company’s relationships. Marketing, Sales, Customer Service, Recruiting and Public Relations, all of these departments that depend on building and nurturing relationships need a tool like CRM. Cut down on manual work .

CRM

Salesmate

DECEMBER 4, 2020

Customer experience is the heart of any business. The kind of support you provide to your customers is as important as your services. Hence, every business needs a helping hand that makes sure they provide the best experience to their customers and create a repeatable cycle of customer satisfaction.

CRM

Salesforce

OCTOBER 9, 2023

In every conversation with customers, partners, and industry analysts, I heard how excited sales teams are to embrace the new era of data and AI. Or tell your sellers which products are ripe for cross-sell opportunities. We’re committed to making it easier for customers to grow their business with our offerings.

CRM

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. You know how hard it is to get new customers. Why Should You Care about Existing Customers?

CRM

Hubspot

NOVEMBER 21, 2023

Customer Relationship Management tools (CRMs) have become a critical tool for organizations of all sizes. They serve as a central hub for managing customer data, tracking interactions, and fostering meaningful relationships. However, merely having a CRM isn't enough. How to Optimize Your CRM 1.

CRM

Veloxy

AUGUST 23, 2023

Discover how these powerful tools can help you stay ahead of the game, improve customer engagement, and maximize your revenue potential. Short Summary AI sales tools optimize efficiency and provide data-driven insights to increase customer engagement. Let’s dive in! But how does AI facilitate personalization of the sales approach?

E-commerce