SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Some companies go really hard,” he shares.

Go To Market 86

Go To Market Growth GTM X-functional 86

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 103

B2B Growth Customers Cross-sell 103

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. Product usage data (frequency of use, duration of use, etc.)

Growth 98

Growth Cross-sell Promote Price 98

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Product 131

Product Contract Drivers/motivators SQL 131

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 106

Product GTM Cross-sell Commission 106

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

E-commerce 109

E-commerce Growth Cross-sell Objectives and Key Results 109

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Digital is dominating marketing spend in this cross-channel environment. ” Digital products fuel digital experiences.

Product 112

Product Cross-sell Growth Up-sell 112

SaaStr

MAY 7, 2021

Revenue growth accelerated from 32% to 41% * And new customer growth accelerated to a crazy 45% YoY * All while keeping ACVs constant at ~10k. We last checked in with HubSpot as they crossed $1B ARR , and ordinarily, it would be a little quick to check back in. HubSpot keeps adding new core products to fuel growth.

Growth 144

Growth Customers Cross-sell Up-sell 144

Salesforce

JUNE 2, 2022

People often ask me how Salesforce drives revenue growth the way we do. Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. This keeps our focus on continued growth. Cloud Sales are dedicated to a specific product (for example, Salesforce Service or Platform).

Pipeline 98

Pipeline Engineering Growth Territory 98

Partners in Excellence

JUNE 30, 2022

If we have a PLG strategy, we may have a few users/seats, but we want to maximize the penetration of our products across the potential population of users within the account. For example, if we sell a technology sales people can use, we want every sales person in the company using it. We look to be designed into other products.

Growth 68

Growth Cross-sell Strategize Account management 68

Lead Fuze

JULY 7, 2023

Knowing how to upsell a product effectively is crucial for maximizing profits and customer satisfaction. We’ll delve into the difference between upselling and cross-selling, discuss their impact on customer lifetime value and explore effective methods for successful upsells such as offering discounts and deals.

Product 52

Product A/B testing Cross-sell Technique 52

Cerebral Selling

MARCH 4, 2024

The Massive Impact of Great Sales Leadership I started my career as a research scientist before spending nearly two decades in sales leadership roles across four high-growth tech startups and five years as a Vice President at Salesforce. The result was a more powerful, human, and high-conviction way of selling. How massive?

Cross-sell 130

Cross-sell Sales Referrals Launch 130

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Cross-selling : Offering customers related or complementary products.

B2B 126

B2B Cross-sell Pharmaceutical Account management 126

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Go To Market 105

Go To Market GTM Cross-sell Growth 105

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. We of course help them with this endeavor, but after deep analysis, we almost always observe a large untapped opportunity for growth within their current customer base.

Cross-sell 108

Cross-sell Customers Growth Contract 108

Highspot

DECEMBER 19, 2023

This ensures a quicker, more consistent ramp-up to full productivity, benefiting new salespeople and the business. You can ensure it addresses everything by bringing together experts well-versed in the sales process , adept with tools, articulate in messaging, and with in-depth product knowledge.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Sales Hacker

MARCH 17, 2021

Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step? Combatting missed revenue growth for second-stage startups. 5 revenue growth mistakes second-stage startups make.

Growth 93

Growth Assembly Line Cross-sell Engineering 93

Highspot

MAY 3, 2024

Whether your revenue targets are at risk, you’re trying to turbocharge growth, or you’re looking to improve your bottom line, revenue enablement is for you. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 52

Cross-sell GTM Technology Technology 52

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. Yet, account retention and expansion are essential for sustainable business growth.

Account management 89

Account management Objectives and Key Results Cross-sell Contract 89

SaaStr

NOVEMBER 15, 2023

Growth has slowed somewhat as Crowdstrike approached $3 Billion ARR — but only somewhat. Some Deceleration in Growth — But Still Jaw-Dropping Growth Crowstrike is seeing growth slow somewhat from 55% to 39% Year-over-Year, but that’s still adding over $1B in net new bookings a year! #2. ” #7.

Non-Profits 113

Non-Profits Cross-sell Growth Service 113

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Product 62

Product Sell Cross-sell Education 62

SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On finding product-market fit in the early stages.

Growth 105

Growth Hospitality Cross-sell Territory 105

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 115

Sell Cross-sell Drivers/motivators Education 115

SaaStr

AUGUST 24, 2019

As we see more and more SaaS companies cross $1b+ in ARR (wow!), Twilio being the latest, we see more and more adding new core products to their existing core products. Now that’s just a piece of Twilio, and its 81%+ growth at $1b (double wow!) By contrast, Box and DropBox’s growth have both slowed dramatically.

Product 80

Product Cross-sell Sell CRM 80

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

OCTOBER 17, 2023

Anyone looking to grow their customer success team, or rather, drive growth and NRR, will have some valuable takeaways. Do my customers find value in my product and service? If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit. Will they renew?)

Cross-sell 67

Cross-sell Customers GTM A/B testing 67

SaaStr

MARCH 9, 2022

The Five Key Growth Levers. Clayton begins by sharing the key levers that accelerate growth from the $100 million mark to $1 billion. Find another SaaS company whose brand or product works together well with yours that sells to the same persona. Massive service providers can white-label your product.

Cross-sell 103

Cross-sell GTM Price Growth 103

SaaStr

FEBRUARY 17, 2023

They discuss how Fox helped build a churn-fighting, upselling, and cross-selling machine that continues to generate revenue. It was up to him to decide whether to focus first on fighting churn or to expand revenue through upsells and cross-sells. Even if you’re seeing explosive growth, attention to churn should not waver.

Cross-sell 95

Cross-sell Customers Relationship Management Up-sell 95

Sales Pop!

DECEMBER 20, 2023

This strategy, built on relationships, transcends the transactional approach and focuses on the long-term growth of existing accounts. Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts.

Cross-sell 52

Cross-sell CRM Pipeline Strategize 52

Highspot

JANUARY 31, 2020

But like the great athletes of our age, modern leaders know growth doesn’t come from pure luck. Sales excellence is defined as the consistent outperformance of key growth objectives, achieved by strategic, cross-functional initiatives. Sales productivity. Sales Productivity. Year-over-year growth.

Growth 98

Growth Quota Sales Contract 98

Sales Hacker

SEPTEMBER 25, 2019

So let’s look at how to drive sales in a high-growth situation, so the transition from SMB to enterprise is smoother (and faster). We’ll cover: The #1 hurdle to fast growth. 5 tips to successfully cross the chasm to mass adoption. The #1 Hurdle to Fast Growth. A one-two punch that fast-tracks adoption and growth.

Growth 73

Growth Cross-sell Contract Education 73

SaaStr

DECEMBER 5, 2022

Some startups need constant cash infusions to achieve growth. Paddle’s Senior Product Manager, Allissa Chan, and Chief Strategy Officer, Patrick Campbell, share their experience of scaling a bootstrapped startup. In SaaS, retention is usually driven by recurring revenue, cross-selling, and up-selling.

Product 52

Product Territory Price Cross-sell 52

SaaStr

OCTOBER 25, 2023

Fast forward to today, and last quarter they crossed an incredible $560,000,000 in ARR growing 20% on a constant currency basis. But in contrast to their bigger customers, the macro environment — or perhaps market saturation — has led to slowing growth in this segment in 2023. #2. 5 Interesting Learnings: #1.

Cross-sell 112

Cross-sell Contract Price Growth 112

SaaStr

MAY 24, 2023

It’s crossed $640,000,000 in ARR, growing a stunning 50%! We’ve seen the same thing at most Cloud and SaaS leaders, especially those that sell to SME (Small, Medium, and Enterprise / Larger customers). Product expansion key to its growth — its new Sales CRM already seeing very rapid adoption.

Cross-sell 126

Cross-sell Represent CRM Growth 126

Martech

FEBRUARY 15, 2024

Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams. Email and social are typically the first channels to focus on cross-selling the two brands. How will you migrate product and brand content?

Objectives and Key Results 98

Objectives and Key Results Cross-sell Campaign Strategize 98

Martech

FEBRUARY 19, 2024

Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. Customer satisfaction and feedback analysis: Analyze customer feedback and satisfaction data to identify areas for improvement in products, services, and customer experience.

Customers 97

Customers Cross-sell Campaign Lead generation 97