Martech

AUGUST 12, 2024

Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth.

Customers 118

Customers A/B testing B2C Cross-sell 118

Salesforce

NOVEMBER 5, 2024

We’ll explore the essential email nurture journeys for SMB marketing that can help you build stronger customer relationships and drive sustainable growth. Wondering if you should sell or not? The key is to stay in touch with a prospect who may be a good fit but is not yet sales-ready. So, let’s dive in.

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 111

Price E-commerce Cross-sell Profit margin 111

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Databook’s DatabookGPT is a suite of generative AI capabilities and integrations to assist sales. Account Plan Creator generates a structured account strategy.

Cross-sell 117

Cross-sell Construction Legal Contract 117

SaaStr

NOVEMBER 17, 2024

So the other day on Workshop Wednesday Andy Wilson, founder CEO of Logikull , and I did a deep dive on what it’s really like selling your company to Private Equity for almost $300,000,000! But growth slowed around $10m ARR to almost zero. You Need 3 Strong Quarters in a Row to Sell to Private Equity. It was a total reboot.

Legal 117

Legal Cross-sell Negotiate Growth 117

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. The result is supposed to be a finely tuned list of accounts, giving sales and marketing teams clarity on where to focus their time and resources.

B2B 131

B2B Contract CRM GTM 131

Sales Hacker

DECEMBER 17, 2024

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

GTM 102

GTM Engineering Electricity X-functional 102

Martech

JULY 16, 2024

Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. Returning customers account for approximately 65% of total sales and the cost of retaining customers is six to seven times lower than acquiring new ones. So, how do these programs actually generate income?

Cross-sell 112

Cross-sell Drivers/motivators Strategize Promote 112

SaaStr

APRIL 30, 2025

Dear SaaStr: What Should I Do in a Sales Audit? A sales audit should be comprehensive and focus on identifying strengths, weaknesses, and opportunities across your sales process. Sales Process Efficiency : Analyze how well your sales process is working. Are customers satisfied with the sales process?

Cross-sell 71

Cross-sell Pipeline Legal Contract 71

SaaStr

NOVEMBER 13, 2024

So the latest SaaS leader to cross $1B ARR is Klaviyo. 54% Growth in $50k+ Customers Like Shopify, Klaviyo is firmly SMB overall. But its bigger customers are key to fueling growth, as they are at Shopify, too. But it’s clear that it’s still in the investing phase, and increasing spend in sales & marketing.

Cross-sell 120

Cross-sell Growth Price Up-sell 120

Heinz Marketing

JUNE 25, 2025

Customer-Led Growth (CLG) requires a new lens for measurement. Traditional funnel metrics like MQLs or pipeline velocity don’t tell the full story of how your best customers drive long-term growth through retention, expansion, and advocacy. CLG metrics focus on post-sale impact.

B2B 88

B2B Cross-sell Referrals Drivers/motivators 88

Search Engine Land

JULY 16, 2024

Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. Returning customers account for approximately 65% of total sales and the cost of retaining customers is six to seven times lower than acquiring new ones. So, how do these programs actually generate income?

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

RingDNA

MARCH 31, 2025

Sales operations has evolved into a critical function for scaling revenue, optimizing sales efficiency, and driving strategic decision-making. The modern sales ops team is no longer just responsible for reporting and CRM management. Here’s what’s changing in sales operations and what teams need to know to succeed.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Highspot

FEBRUARY 20, 2025

You ask a straightforward question about a feature or even ROI experienced by others in your same industry, and the sales rep stumbles. Buyers rely on sales reps as credible sources of truth, so you risk losing deals if your reps don’t truly understand the product. Does that inspire trust? Probably not. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Attributes such as empathy, communication, and critical thinking directly influence sales performance. Soft skills training helps sales teams learn to work well with colleagues and customers.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

SaaStr

MAY 2, 2025

That theyve already tried to sell us multiple times. At a basic level, this is what happens when Customer Success becomes part of the sales org. And almost always at an org where growth in new customer count has slowed. Back in the day, we were the first app on Salesforce AppExchange to cross 1,000 5 star reviews.

Customers 67

Customers Cross-sell Referrals Growth 67

Martech

SEPTEMBER 24, 2024

The integration between SAP Sales Cloud and Gainsight Customer Success seeks to provide a seamless, continuing customer journey beyond conversion, supporting customer retention and growth. Online marketplace and sales channel integrator Gainsight will integrate with SAP Order Management Services (SAP OMS) and SAP Commerce Cloud.

Cross-sell 64

Cross-sell Represent Up-sell B2B 64

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings.

GTM 80

GTM Growth Sell X-functional 80

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Some growth lessons expire. From that, hes learned that the best growth strategies arent new. This edition breaks down 8 timeless principles every founder, CRO, and sales leader can use to build durable growth.

Growth 75

Growth GTM Cross-sell Negotiate 75

Martech

JUNE 11, 2025

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. Abandon those MQL shackles, they say, and focus on original content or research tailored to your audience to get your sales teams in the door.

Pipeline 115

Pipeline B2B Cross-sell Education 115

RingDNA

JULY 1, 2025

In order to make success repeatable, teams need to incorporate the best sales playbook examples into their playbook. Just like no football team is going to win the Super Bowl without a book of winning plays, no sales team should try to beat the competition without a playbook. What is a Sales Playbook? The experts agree.

Cross-sell 62

Cross-sell Inside sales Sales Follow-up 62

Highspot

NOVEMBER 24, 2024

Imagine having a sales team that hits or exceeds their targets without fail. It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention.

Pitch 52

Pitch Technique Sales Cross-sell 52

Salesforce

JULY 3, 2025

If so, sales automation might be the next step for your startup. Before you say it’s too complicated, let’s simplify it: sales automation and trusted artificial intelligence (AI) are your secret weapons. What we’ll cover: What is sales automation? Why sales automation is important for startups The numbers say it all.

Technique 59

Technique CRM E-commerce Click Through Rate 59

Salesforce

SEPTEMBER 10, 2024

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. This is essential for companies to improve their overall profitability and achieve sustainable growth. the growth over those that don’t.

Service 69

Service Customers Cross-sell Contact 69

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

SaaStr

JUNE 22, 2025

SaaS Capital just dropped their 14th annual survey analyzing growth rates across 1,000+ private B2B SaaS companies. Learning #1: The Growth Reality Check – We’re Back to Pre-March 2020 Levels of Growth For Most (And That’s Actually OK) The brutal truth : Overall median growth dropped from 30% in 2023 to 25% in 2024.

B2B 83

B2B Cross-sell Growth Up-sell 83

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Martech

JANUARY 14, 2025

Dig deeper: Why marketers must move from retention tactics to customer respect The focus on new accounts comes from sales teams incentivized to pursue them. “Well, of course, our sales counterparts are demanding it, she said. This can also surface helpful reasons for the sales or account management teams to call the customer.

B2B 134

B2B Customers Objectives and Key Results Cross-sell 134

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Search Engine Land

AUGUST 7, 2024

Protecting branded keywords Maintaining a branded search presence is vital even for brands that don’t consider Amazon as their primary sales channel. This creates the concern that branded search ads are simply cannibalizing organic sales. This validated that branded spend is necessary on Amazon.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. His view is your sales team teaches your customers how to get value out of your product.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Salesforce

APRIL 2, 2025

That’s a classic example of product-led sales (PLS). And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. Discover how to make product-led sales a part of your go-to-market strategy. What you’ll learn: What is product-led sales?

Product 86

Product Territory Sales Price 86

Hubspot

JANUARY 14, 2025

Have you ever wondered what sets top sales performers apart from the rest? All sales champions employ specific strategies and have particular mindsets that allow them to constantly drive deals forward. Table of Contents: What is a sales champion? How to Attract and Engage a Sales Champion Want to Seal a Deal?

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Martech

SEPTEMBER 16, 2024

Field marketing Role: Tailor marketing strategies for specific geographies or customer segments, aligning sales and marketing efforts. Sample goals: Host 10 regional events to generate new sales opportunities. Increase regional sales pipeline by 20%. Sample goals: Shorten the sales cycle by 20%.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

PandaDoc

MARCH 25, 2025

The sales process varies greatly depending on the purchase. If youre selling a cup of coffee, the options are relatively simple. In this article, well explore the challenges of complex sales and the strategies your team can use to close deals more efficiently. What is considered a complex sale?

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

SaaStr

JUNE 29, 2025

👉 10 Things Deel Did to Get from $1M to $100M ARR in 20 Months Deel recently announced it had crossed $1 billion in ARR, joining the exclusive club of B2B companies that have reached true unicorn revenue status. Scaled Sales Without Revenue Operations (And Paid Dearly) The Explosion : From 2 AEs to 50 AEs in one year.

Cross-sell 71

Cross-sell Commission Account management Strategize 71

ClickFunnels

JULY 8, 2025

You need systems that run themselves while you focus on growth and strategy. Create an automated sales funnel to handle the repetitive tasks that eat up your time. A funnel-building platform with template cloning can help you build a product sales funnel for one business, then duplicate and tweak it for another.

E-commerce 130

E-commerce A/B testing Cross-sell Launch 130