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12 Common Ways You Undermine Your Chances of Closing (& How to Avoid Them), According to The Virtual CRO's President

Hubspot

Value leaks undermine a buyer’s confidence in your solution, reducing your likelihood of closing — and even if you do win, you’ll have a harder time charging full price. For instance, let‘s say a salesperson is selling a product that isn’t backed by 24/7 support — and once upon a time, that factor held up a deal or two.

Closing 87
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Taking Us Back—and Bringing us Forward—to a Stable Society

Sales Pop!

A few verses later in the same book and chapter of Proverbs, a warning is issued about buyers who would loudly complain about a transaction to the merchant so that the merchant would lower the price. The buyer would leave and then boast loudly to their cohorts about how they had unfairly cheated to drive down the price. The Mismatch.

CRM 94
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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

We’re going to talk about matching price to value, and I’m going to share some lessons from my time as both an operator and an investor. I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. Hi, everybody.

Price 40
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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. Trisha Price: nCino is a little bit different in its background.

Price 59
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PODCAST 176: How to Rock Product Marketing with Ajit Ghuman

Sales Hacker

In this episode of the Sales Hacker podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale. Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good. He’s a pricing expert as well.

Product 65
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. or “Where can I find a pricing consultant for a non-profit organization?”. It created powerful network effects.

Niche 133
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

which customers will buy one or more products for a cross-sell or upsell. Pricing varies substantially based on the number of users and, in some cases, amount of data, but generally starts around $1,000 per year, though it can easily scale into six figures. which leads will convert—however you define conversion. customer churn.

Sports 131