Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Brand momentum in the marketplace. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Gong.io

JUNE 8, 2022

It helps you qualify buyers so the right ones end up in your sales funnel. Unqualified leads pop up time and again, derailing forecasts and draining precious resources. Because nothing grabs a buyer’s attention faster than talking about what they could lose (market share, deal size, annual contract values, etc.).

Process 62

Process Objectives and Key Results Quota Sales 62

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 124

Retail X-functional Launch Non-Profits 124

Gong.io

DECEMBER 15, 2022

The problem is making your sales territory planning fair without swallowing up your time. . If you’re fed up with reps moaning about the size or value of their territories, then it’s time to think carefully about your sales territory mapping strategy. Divide markets strategically . Define your sales goals. Product.

Territory 62

Territory Cross-sell Non-Profits Pipeline 62

Miller Heiman Group

MARCH 13, 2019

If your organization refers to sales enablement as a project or program, you’ve set yourself up for failure. Sometimes, companies implement sales enablement without considering how it strategically aligns with its business goals. Develop enablement services in a cross-functional, coordinated fashion.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

The Lost Book of Sales

JULY 12, 2021

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Basics: Markets and segmentation. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Table of Contents. What's happening?

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. Low CLV and high churn rates indicate that you are selling to the wrong people.

Customers 59

Customers Cross-sell Represent Contract 59

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. I worked my way up through management, became a clinic director at one of the largest sport medicine practices in the country. I’m sure we can tighten that up a little bit.

Closing 69

Closing Customers Niche Sports 69

SBI

MAY 2, 2018

Up-levels the performance of every sales rep through a complementary but transformative “man plus machine” relationship. By integrating our actionable guidance with eCommerce systems, companies accelerate digital revenue through smarter pricing and product upsell and cross sell. 50% reduction in sales rep ramp-up time.

Gaming 55

Gaming Cross-sell Profit margin Price 55

Heinz Marketing

APRIL 8, 2019

Catch up on past shows at SalesPipelineRadio.com and subscribe on Spotify , iTunes , Blubrry , Google Play , or Stitcher. Matt: You bring up a number of really important points. We have it linked in the notes we have it up on the salespipelineradio.com. As we see more A.I. Liz: That’s our goal.

Pipeline 68

Pipeline Cross-sell Sales Up-sell 68

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing strategy. How to create a marketing playbook. How market share and revenue have grown.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

APRIL 1, 2019

When you talk about your value prop, use language that reflects strategic issues. They want you to help them tackle strategic opportunities like these: The competition. Market dynamics and market share. If your solution relates back to those problems, you can sell to the C-suite. There’s a lot of build up.

Presentation 100

Presentation Technique Closing Sales 100

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. VAT19 sells a product called “Spicy Gummy Peppers” for $9.99.

Conversion 90

Conversion A/B testing Engineering Campaign 90

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. There are only about 10–15 books in each discipline, so you can easily read up on the books you’re likely to need or want. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

PandaDoc

SEPTEMBER 19, 2023

Company management is concerned about the loss of money spent on a failed attempt to fulfill the existing sales strategy and now has to be extremely careful about strategizing. The answer is “by implementing a vertical marketing strategy.” Try PandaDoc What is vertical marketing? Let’s stack these three concepts up.

Niche 52

Niche Cross-sell Price Referrals 52

Lead Fuze

JANUARY 9, 2024

Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52

Gong.io

FEBRUARY 9, 2019

If they do, I’m willing to bet that your respect for them jumps up a notch. SECOND, you control the conversation when you state your name and your company’s name up front. If you use LinkedIn to look up account information, do the same thing for the person you’re contacting. It’s your time to sell the meeting.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

Sales Hacker

FEBRUARY 7, 2018

How the numbers add up. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. For example: Added regional teams to increase coverage a nd decrease dependence on your local market.

Growth 87

Growth GTM SQL Strategic partnership 87

Sales Hacker

NOVEMBER 14, 2019

Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets. . At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM).

Technology 57

Technology Technology Cross-sell Referrals 57