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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. Addressing such concerns is far from straightforward.

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

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How to Close a Sales Deal: 7 Effective Techniques

Lead Fuze

Negative comments can drag down the success of a sale, so it’s important to eliminate them. They believe in what they sell. Successful salespeople believe in the product that they’re pitching. A passion for the product or service you offer can go a long way in closing deals. Summary close.

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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Number of opportunities Sales velocity opportunities do not equal the total number of leads. Opportunities are those prospects that have been qualified by your sales team. Qualified leads meet criteria such as having the budget or buying authority for your product or service. What is an example of sales velocity?

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What is Customer Obsession? Steps, Examples, & Importance

Salesforce

“The number one priority at companies with customer-obsessed cultures is providing service and support that makes their customers successful,” said Thomas Miller , senior director of alliances for Trifecta Technologies. At a tactical sales level, make it a goal to respond to customers in as close to real-time as possible.

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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Enhances customer acquisition by effectively communicating the product’s value proposition.

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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Enhances customer acquisition by effectively communicating the product’s value proposition.