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How to create a winning content strategy framework

Search Engine Land

And if you need help setting up the building blocks of that framework, this guide will show you what you must include. It details how you’ll create, manage, publish, promote, and maintain content to meet your brand goals. Plan how you’ll promote. Platform Next up: Where will you post content? Set a budget.

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How to Use Predictive Sales Analytics to Drive Sales

Veloxy

60% of customers will shake their head NO to a sale up to 4 times before they actually say YES to it. Sadly, many sales reps miss their opportunity to get the YES when 48% of them don’t do the necessary follow-up. The science of this idea is not all that new, consider the work of casinos and sports betting, for example.

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Marketing AI: 11 Powerful Ways of Transforming Growth Roles

Lead Fuze

Sales and marketing AI is changing how companies sell and promote themselves. These qualities make AI function as an extremely useful assistant to salespeople by providing them appropriate content and supplying upsell and cross-sell suggestions that are specifically targeted to each customer. billion pieces of content.

Growth 122
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What Is Twitch? How Do Brands Use It?

Hubspot

Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. While Twitch is largely a platform for live gameplay and commentary, talk shows, cooking shows, sporting events, and gaming conventions also pop up on the site. So, I started watching YouTube videos of people playing the Sims.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Mixpanel , in many ways, picks up where Google Analytics leaves off. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Google Analytics has cross-device tracking. Mixpanel users can set up custom funnels by selecting any series of user behaviors.

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Product Bundling Strategy: How to Get It Right

ConversionXL

ESPN stuck with the esoteric sports. Here’s what they knew: To boost subscriber fees, they needed to maximize the number of people who would pick up the phone and call the cable company if, during a tense negotiation, the provider threatened to drop ESPN. Cross-sells. Which creates the more profitable programming bundle?

Product 107
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

We’re often encouraged to hide, toughen up, and bury our emotions. Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Your sales career project has ups and downs. Time to take notes.

Sales 130