article thumbnail

How to Develop a Strategic Plan for Business Development [Free Template]

Hubspot

But how do you develop a business development plan? Strategic Plan. When we refer to a business development strategic plan, however, we’re referring to a roadmap that guides the whole company and requires everyone’s assistance to execute successfully and move your customer through your flywheel and close deals.

article thumbnail

AI agents offer a glimpse into a potentially simplified future

Martech

Picture an AI solution provider coming in with a robust platform but little understanding of your specific market, your brand’s unique selling propositions or your internal data structures. Combining raw AI capability with deep organizational and industry expertise is the answer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Land, Expand, Repeat: 3 Steps to Sell More with Account Hierarchies

Sales Hacker

Land and expand” is a selling tactic that starts with landing a small deal with a new account or organization. Through a strong relationship and proven results, that first deal turns into more sales and increased revenue as you continue to sell across the company. What is cross-selling and upselling?

article thumbnail

Why SaaS vendors must shift from transactions to embedded partnerships

Martech

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support.

article thumbnail

10 questions to ask when auditing your email program

Martech

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. What are you doing to sell your program to get the right one?

article thumbnail

30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

article thumbnail

How to Choose the Right Sales Enablement Certification

Highspot

As noted in the Journal of Personal Selling & Sales Management (2020) : “While some might suggest that many of the constituent elements of sales enablementi.e. Get certified today and master engaging sellers with real-world techniques, aligning cross-functional teams, and creating strategic plans that drive business growth.