Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. This includes cross-channel, multi-touch and multi-wave campaigns. Key customers include RLH, Sharp, RSA Canada, Avery Dennison, Simpleview and Oregon State University.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

ConversionXL

OCTOBER 4, 2017

Keeping up with the technology changes and managing business’ expectations can be tricky. CRO is multidisciplinary and cross-functional. Optimization polymaths often come from a variety of backgrounds , including IT, design, UX, analytics, marketing, translation, photography, etc. As technology evolves, so must our tests.

Conversion 104

Conversion Objectives and Key Results UX A/B testing 104

Sales Hacker

FEBRUARY 2, 2024

If selling up-market and doing higher ACV deals, most likely 90% of these are being touched by sales, marketing, and partners. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Nicole is a big believer that marketing should be held accountable to metrics that tie directly to revenue. Seed funding. Seed funding.

GTM 117

GTM Pipeline SQL UX 117

Sales Hacker

MARCH 29, 2021

RevOps has grown in importance as SaaS products have continued to proliferate and organizations have recognized the importance of good data, efficient workflows, and ensuring cross-department collaboration. In addition, businesses are continuing to rely on agencies, consultancies, and distributors to refer, sell, and implement products.

CRM 111

CRM Cross-sell Campaign Referrals 111

ConversionXL

AUGUST 12, 2020

Marty Hayes, Online Business Manager for UK Consumers at Dell Technologies, uses data to show people why customer centricity is important and to get people to start questioning opinions: I once worked for an online womenswear retailer, where our target market was fast-fashion-craving teenage girls and young women. So how can data help you?

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

ConversionXL

JUNE 8, 2017

According to Clearhead’s Digital Optimization Benchmark Study : Similar to testing, we find that lack of technology isn’t the problem when it comes to personalization. While 64 percent of retailers have the technology, they tend to lack the process and rigor needed to execute their personalization efforts. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

MAY 26, 2015

Content development can refer to coming up with words and narratives for your website that communicate your unique selling proposition and your products’ or services’ benefits in a way that your target market will respond favorably to. It also can show cross-linkages between related pages.

UX 78

UX Engineering Technique Cross-sell 78

ConversionXL

APRIL 22, 2015

You sell to trendy high school kids with very little money, I sell yachts to millionaires – highly different context, right? Well what if we both sell food items? Let’s say you want to cross the road. Conduct cross-browser and cross-device testing. Doesn’t work like that. Probably not.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? greater ability to upsell & cross-sell. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries. higher customer lifetime value.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? greater ability to upsell & cross-sell. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries. higher customer lifetime value.

Customers 112

Customers User Experience Profit margin A/B testing 112

Sales Hacker

MARCH 25, 2025

yeah, we’re, we’re, we’ve landed on the moon and it’s like, you know, businesses are getting real ROI and, you know, fundamentally transforming with this technology. And mainly the moon now. So yeah, we’ve landed on the moon. Can we use it here? But that was at the core of it. That’s fundamentally what.

GTM 65

GTM X-functional Start-ups Relationship building 65

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? greater ability to upsell & cross-sell. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries. higher customer lifetime value.

Customers 105

Customers User Experience Profit margin A/B testing 105

Hubspot

AUGUST 1, 2018

The 1800s brought many new technologies, including the telegraph. With each new iteration of technology, our accepted response time has changed — friends make plans faster, families stay closer, and businesses provide answers instantly. The only difference now is we have the technology to have those conversations at scale.

Conversion 78

Conversion CRM Cross-sell Technology 78

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. How did the market get this massive and what changes are in store as technology and customer expectations evolve? Sell on social What is ecommerce? Here’s everything you need to know about digital commerce and how it works.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? greater ability to upsell & cross-sell. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries. higher customer lifetime value.

Customers 98

Customers User Experience Profit margin A/B testing 98

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. A cross between a landing page and a “regular” website. 91) User Experience (UX). Learn more about how marketers can use APIs here. 4) B2B (Business-to-Business). 6) Blogging.

Networking 78

Networking Engineering Non-Profits Follow-up 78

Hubspot

FEBRUARY 5, 2020

In a world where options are seemingly endless and products are increasingly becoming copied or commoditized, what you stand for is just as important as what you sell. As you grow, you add more technology, more divisions, and more processes to your mix and, despite best intentions, your customer experience can suffer.

UX 101

UX Referrals Growth Follow-up 101

Heinz Marketing

NOVEMBER 5, 2018

Our most recent episode (recording and transcript below) is called, Style vs Function: The Importance of Design and UX in B2B Applications. So just from the get go, we’re designing for a tough audience so that UX has always been front and center for Allego. Thanks so much to our sponsor, MailTag.io. MailTag.io Andrew: Yeah.

Pipeline 70

Pipeline UX B2B Sales 70

ConversionXL

NOVEMBER 11, 2015

For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. I mention this because most other similar tools I’ve used have horrible UX design and that really bugs me.”. ScreenFly , part of a suite of tools by quirktools.com, is a great cross-browser or cross-device tester.

Conversion 124

Conversion A/B testing UX Consult 124

Search Engine Land

FEBRUARY 21, 2023

Little-Known Isohunt Case Attracts Google’s Interest 2011: Google filed a friend-of-the-court brief in a civil case against Isohunt Web Technologies, a BitTorrent site, because it was concerned the court would set a precedent it didn’t like.

Launch 85

Launch Engineering Retail UX 85

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. It’s not which variant collects more email addresses, it’s which variant sells more books. Crappy or outdated technology. If the copy won’t sell them, what will? Copy either sells or it doesn’t. Sell CRO by calculating the valuation increase.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

SaaStr

MAY 24, 2019

Here’s what Andy talks about: *Selling the way your customers want to buy. Andrew Filev: And so, we were experts in the technology and then I saw great need and I’m like hey, let’s go. But that said, there’s some very interesting businesses, especially when they start overlapping with new technologies.

E-commerce 60

E-commerce Start-ups Service Technology 60

Sales Hacker

JANUARY 28, 2025

Innovators dilemma that, uh, we’re at now with, with kind of AI and the parallels between the, the thinking that had to take place if you were selling on prem software and this big transition into the cloud. That’s actually what’s happening, but there’s no like UI, there’s no UX to the software, right?

GTM 95

GTM X-functional Price Pipeline 95