Search Engine Land

JANUARY 25, 2024

There are several different targeting options in this update, allowing for customization across several categories: Demographics With this broad targeting option, you can clearly define the specifics of your audience. Bottom of funnel (BoFu) In the BoFu stage, the primary focus is converting potential customers into actual ones.

Objectives and Key Results 125

Objectives and Key Results Campaign Finance Real Estate 125

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. I've never actually considered we may have a problem communicating with our customers, prospects and partners.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

JULY 28, 2020

How do our customers make the decisions they do? Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. For example, product recommendations curate an assortment of products that the customer can then choose from, giving consumers self-determination. What is nudge marketing?

X-functional 163

X-functional Drivers/motivators Retail Price 163

ConversionXL

APRIL 27, 2017

Cue crowds of angry (would-be) customers and the burning of a big pile of money. User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer.

Product 90

Product UX User Experience CTR 90

ConversionXL

FEBRUARY 11, 2016

Earlier this week, I wrote an article on mobile UX optimization. Jen Havice of Make Mention Media wrote an incredible article for ConversionXL on creating data-driven personas, How To Create Customer Personas With Actual, Real Life Data. You don’t want to optimize for CTR or conversion rate. Phrase trails behind.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Hubspot

AUGUST 14, 2013

The good news is, you don''t have to have any UX experience to run this exercise. An assists report flips the funnel on its head and asks: "What were the most commonly viewed pages among people who ended up becoming customers?" The bottom line in navigation choices is to ground your decisions in data and customer interviews.

CTR 73

CTR UX User Experience Engineering 73

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

MAY 29, 2014

Could you imagine a situation where 72% of your customers think that the content on your site was completely disconnected from what they really wanted? What if you discovered that only a measly 14% of your customers actually valued a relationship with you and your brand? Turns out, the marketers were wrong. Less than ?

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

NOVEMBER 29, 2017

Failing to capitalize on a real gain is a very real cost to customers that sometimes goes beyond the wasted time and money in performing the test. Some tests are backed up by a large amount of research, analysis, qualitative feedback, UX experts input, etc. we will certainly answer in the negative. Research, research, research.

A/B testing 112

A/B testing Conversion CTR UX 112

ConversionXL

MAY 29, 2014

Could you imagine a situation where 72% of your customers think that the content on your site was completely disconnected from what they really wanted? What if you discovered that only a measly 14% of your customers actually valued a relationship with you and your brand? Turns out, the marketers were wrong. Less than ?

UX 62

UX User Experience Conversion A/B testing 62

Search Engine Land

DECEMBER 7, 2023

Multichannel approach Diversifying your content based on your customer touch point is more important than ever. Ensure your site is accessible , incorporating UI/UX best practices. Anticipate a significant drop in traffic and click-through rates (CTR) with the introduction of SGE.

Niche 136

Niche User Experience Real Estate CTR 136

Search Engine Land

NOVEMBER 17, 2023

I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions. We teach modern marketing, focused on the needs of the customer, and delighting people.”

Engineering 129

Engineering Niche Promote Up-sell 129

ConversionXL

AUGUST 16, 2016

The biggest difference UX-wise? If we were using YouTube, our customers would see a bunch of suggested videos and links that would drive them to YouTube.com. This study by Distilled looked at nearly 100 businesses’ YouTube channels and found that they had an average CTR of less than 1%. Auto-play. Thank you!

CTR 78

CTR Objectives and Key Results UX Conversion 78

ConversionXL

JUNE 12, 2014

Like Ott had mentioned in the Mastering The Call To Action a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. How Microcopy Can Improve UX & Conversions.

Conversion 112

Conversion User Experience UX CTR 112

ConversionXL

JUNE 12, 2014

Like Ott had mentioned in the Mastering The Call To Action a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. How Microcopy Can Improve UX & Conversions.

Conversion 105

Conversion User Experience UX CTR 105

ConversionXL

JUNE 12, 2014

Like Ott had mentioned in the Mastering The Call To Action article, a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. How Microcopy Can Improve UX & Conversions.

Conversion 101

Conversion User Experience UX CTR 101

ConversionXL

JUNE 12, 2014

Like Ott had mentioned in the Mastering The Call To Action a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. How Microcopy Can Improve UX & Conversions.

Conversion 84

Conversion User Experience UX CTR 84

Hubspot

JUNE 19, 2014

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems. CAC: Customer Acquisition Cost. See SaaS.).

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

ConversionXL

SEPTEMBER 24, 2020

Predictive analytics help you understand what your customers are going to buy before they do. *. *. If you don’t know anything about your best customers, how can you acquire more like them? If you have only a few customers, one of the easiest wins is to find areas within your funnel that are primed for building feedback loops.

CTR 111

CTR Technique Profit margin Follow-up 111

Hubspot

JUNE 26, 2018

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. It’s about your customer. million email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Specifically, how do we get more clicks from the people who might be great customers , but are completely unaware that we exist? If you don’t know anything about your best customers, how can you acquire more like them?

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

APRIL 3, 2019

Joanna Wiebe: “Writing Mirrors: How to Use the Voice of the Customer to Write High-Converting Copy”. Carrie Bolton: “Get Real with Your Customers and Your Executives—How to Really Improve the Customer Experience. The customer experience is the customer’s perception of their interaction with your business.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

NOVEMBER 13, 2015

CTR, lift, decision fatigue, UVP). They back their claim and their value proposition (“Our software helps eCommerce stores turn their customer service into a money-making operation.”) The ROBIN team proves they know the customer service space… its strengths, its weaknesses and its opportunities.

Presentation 134

Presentation A/B testing CTR High impact 134