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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

We launched the larger channel back in 2012 and the smaller channel in 2019. You can break them up into three main types—education, entertainment, and self-promotional. Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more. Self-promotion. Image source ).

CTR 129
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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. One of the earliest things you can do to prepare is to further your education. Take an online course.

Promote 141
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

B2B 94
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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Have you ever had any formal or informal paid advertising training or education? Before launching your ad campaigns, align your marketing objectives with your advertising strategy. This type of promotion is more light touch and cheaper. If you have, you’re one of the lucky few. 1) How Do I Manage My Budget?

CTR 74
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25 Social Media Campaign Ideas to Try in 2019

Hubspot

When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. This helps build social proof that their product works without seeming promotional. The best people to promote your brand are your current customers.

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The Straightforward Guide to the Google Display Network

Hubspot

Google offers endless options for marketers to promote their products, so how is this network different? The standard CTR for this network is still under 0.5%. In-market segments are Google users interested in broad categories of products and services, including real estate, education, home and garden, sports and fitness, and more.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.