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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. As such, start optimizing early, long before the launch date.

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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

Most tools factor the strength and number of referring domains pointing to the top ranking results in the search engines into their calculation, but many use additional metrics too. OK, if you have a brand new site to launch with a small budget and all the keywords that are relevant to you have extremely high competition, that's bad.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

We launched the larger channel back in 2012 and the smaller channel in 2019. Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Click-through rate (CTR). Beardbrand currently has two different YouTube channels, one with 1.6 Vanity metrics.

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How To Make a Vlog [Step by Step]

Hubspot

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Feel out the competition and find your niche. It starts with finding your niche. Now that you’ve found your niche, here comes the fun part: content planning. Exciting stuff. So, how do you start vlogging?

Niche 101
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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! Clickthrough Rate (CTR). 2) What Channels Should I Advertise On?

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

The advanced technical knowledge of university professors in engineering and science, for example, makes it harder for them to teach first-year students effectively. For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? Search Engine Journal does this with their blog.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. This depends on the niche, business model and keyword types. Like any SERP with many SERP features, the CTR is affected by their appearance and placement.

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