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4 new Microsoft features, and 5 other December updates

Search Engine Land

Microsoft says “Smart remarketing lists have been proven to drive increased performance across the Microsoft Search and Audience Networks. Advertisers who leverage these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search Network.1

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Twitter blocks links to Meta rival Threads

Search Engine Land

Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. It also means that some older tweets which may have historically always ranked well in Google Search, may see a dive in rankings and therefore reach and CTR. ” Why now? What has Twitter said?

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This day in search marketing history: March 7

Search Engine Land

Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. Did Google Just Penalize Another Link Network? ” Read all about it in Load Time Confirmed As AdWords Quality Score & New Category Exclusion Feature.

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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? When industry competitors' congest search engines, the GDN can be a great alternative. Why Use the Google Display Network?

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This day in search marketing history: January 14

Search Engine Land

In 2022, we revealed what happened when Search Engine Land shut off AMP. Why did Search Engine Land shut off AMP? As we explained in We’re turning off AMP pages at Search Engine Land , it was due to competition in Top Stories (after AMP was no longer required for inclusion in Top Stories) and waning support by social media platforms.

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Is a Marketing Agency Worth It: Revealing Key Benefits

Lead Fuze

Access to Specialized Skills for Business Growth Digital marketing agencies have experienced individuals who specialize in various aspects of online promotion. Social media advertising allows you to tap into existing networks and communities, reaching potential customers who may already have an interest in what you offer.

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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. However, successful promotion isn’t just about putting links out into the world – it requires strategy and targeted engagement. comes into play.