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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

This article presents a framework that can provide clear answers to these questions. By summing up the expected traffic in SGE and comparing it to current traffic, we can see if our organic traffic is expected to drop, or even possibly grow, when Google transitions to SGE. CTR in Google SGE (Pessimistic).

CTR 143
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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

When reflecting on these challenges, I initially thought about a jungle gym, because it allows you to travel up, down, and sideways. Up-and-down on the seesaw? Playground designers intend for you to slide down the slide, but, of course, children always want to climb up the slide. The strategic level. Enter the playground.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

CTR 111
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How to Become a Marketing Manager

ConversionXL

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion.

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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Grow your following : Readers can follow your publication, greatly increasing the chance your content will be shown in personalized placements. Support this action like you would your social media accounts by adding a Google News follow button linking to your publications on site. Adding 4:3 and 1:1 aspect ratio versions.

CTR 125
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

You can break them up into three main types—education, entertainment, and self-promotional. This wasn’t necessarily strategic; it was simply the only option we had. We follow the traditional funnel strategy—top, middle, and bottom—when thinking of content to create. Click-through rate (CTR). Image source ).

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YouTube advertising: The ultimate guide

Search Engine Land

How to advertise on YouTube in 7 steps Like any marketing strategy, advertising on YouTube requires plenty of research, crafting a strategic approach, and analyzing your success. Audience segments This lets you strategically target people with specific demographics, interests, and behaviors.