article thumbnail

How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

This article presents a framework that can provide clear answers to these questions. Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel.

CTR 143
article thumbnail

How entity-based strategies can contribute to PPC success

Search Engine Land

Entities for improved PPC quality scores In PPC, it’s relatively easy to determine if your website accurately presents the entities and relationships you want it to; simply check out your quality scores. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How marketing ops can learn to speak C-suite

Martech

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Intrinsic 111
article thumbnail

3 steps for effective PPC reporting and analysis

Search Engine Land

While clicks and impressions can help identify trends in traffic and search volume, the focus should be on actual results – especially if you’re presenting to people at the executive or C-suite level. Engagement Click-through rate (CTR) : How effective/relevant your ad copy and creative is.

article thumbnail

7 ways to use generative AI in PPC

Search Engine Land

Dig deeper: ChatGPT for PPC marketers: 15 strategic prompts to use today 7 ways to use generative AI in search advertising Keeping in mind the need for detailed prompts, here are seven ways to use generative AI tools in search advertising: 1. It helps align messaging to these issues for improved relevancy and CTR. Brand tone of voice.

CTR 107
article thumbnail

10 ways to leverage generative AI for advanced SEO

Search Engine Land

Featured snippet listing placements – the coveted Position Zero – often see CTRs of over 30%. Maximize your organic CTR opportunity by leveraging ChatGPT to suggest formatting options that will help optimize your high-ranking pages for featured snippet placements. Get the daily newsletter search marketers rely on.

Niche 127
article thumbnail

Why is content marketing important? 9 reasons to use content

Search Engine Land

Those would be highly qualified leads, which could be nurtured with additional content and captured with strategic calls-to-action (CTAs). The #1 organic (non-paid) position in Google search earns a CTR (click-through rate, which measures the percentage of people who click a specific link on a webpage) of 39.6% , according to recent data.

CTR 95