Remove CTR Remove Meeting Remove Referrals
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

Would you show up to an important meeting wearing shorts and a Panama hat? It’s no longer just who you know—LinkedIn lets you easily meet who you need to know. It also directly affects the professional opinion your network forms about you, which in turn, affects how likely you are to get sales referrals and other opportunities.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

High referral traffic is an indication of strong affiliate links or media coverage. Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email. Based on those figures, your CTR would be 50%. So what’s a good CTR? 50 / 100 x 100 = 50%. 10 / 100 x 100% = 10%.

CTR
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The Power of We: Getting Sales and Marketing on the Same Page

Sales Hacker

As we concentrated on increasing our reach, we considered metrics such as branded, organic, and referral traffic volume, as well as page views, unique visitors, social reach, and engagement rate. At this point, we considered metrics such as LTV, renewal and churn rate, and the number of referral-based leads, to gauge our success.

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13 questions to diagnose and resolve declining organic traffic

Search Engine Land

Mind all four primary metrics – clicks, impressions, CTR and average position – for each of the views below. A more curved and gradual trendline points to issues happening over time, like thin content stacking up, the market landscape evolving, or losing referrals faster than you’re winning them. Did we lose backlinks or referrers?

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

Campaigns that don’t meet Google’s minimum Ad Rank threshold are automatically eliminated from the auction. An ad that meets all minimum criteria required by a Google auction can sometimes still rank below an ad that fails some criteria, he wrote. How does Ad Rank work? One, increase your long-term value to the venue.

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Marketing analytics: What it is and why marketers should care

Martech

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Marketing data includes (but is not limited to) the following: Website analytics : Website visits, traffic patterns, referral sources, bounce rate, etc. Key goals of marketing analytics.

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Traffic performance (based on total views and visits , individual post performance , and by referral source ). Traffic Referral Source. Your blog's referral sources will tell you where (which sites) users are coming from and give you a sense of how people are finding your blog.