ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

OCTOBER 23, 2019

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinctions between A/B testing tools—from the statistics they use, their price, and more. Your web server sends the same version of the page, the default, as it would normally do. By Jaan Matti-Saul.

Clients 58

Clients A/B testing Objectives and Key Results Start-ups 58

ConversionXL

JANUARY 22, 2015

AB testing is supposed to be straightforward and extremely transparent. You ran a test, and had a solid winner – the sample size was adequate, test ran for 2 business cycles, confidence level was above 95% – and the lift was like 10%. It’s also questionable whether you should be re-testing it.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

OCTOBER 23, 2019

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinctions between A/B testing tools—from the statistics they use, their price, and more. Your web server sends the same version of the page, the default, as it would normally do. By Jaan Matti-Saul.

Clients 50

Clients A/B testing Objectives and Key Results Start-ups 50

Lead Fuze

OCTOBER 6, 2021

When compared to inbound sales where the potential customer initiates the interaction, outbound sales are more passive. Step 1: Create a customer persona. Customer personas may be a huge asset and source of insight for your business. Outbound sales are those in which a seller initiates contact with a prospective buyer.

A/B testing 52

A/B testing Sales Contact Cold Call 52

ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments. The dashboard is just a plain list of tests on a white background. Each test has only 2 main options: Edit or Report.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

MARCH 20, 2015

If you don’t know what specific elements on your site might have an impact when you change / test them, you’re wasting everybody’s time. Testing is just the tip of the iceberg. If you’re testing the wrong things, you’re wasting time. Ask questions before setting your test live?:

Drivers/motivators 110

Drivers/motivators A/B testing Conversion Launch 110

ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Hubspot

JULY 26, 2011

We’ve put together a compelling list of ways you can improve your landing pages and conversions. Landing page headlines and ad copy should match. Google AdWords determines cost-per-click in part based on the quality of your landing page. Your headlines must be clear and concise. Press mentions.

Conversion 67

Conversion A/B testing Trust B2C 67

ConversionXL

MARCH 26, 2014

This report is built by taking the “site average pages per visit” & “site average time on site” We then create four segments: Methodical Marys visit the site for longer than the average and view more pages than average. One-hit Juans visit few pages, but stay on the site for a long time.

Conversion 131

Conversion Healthcare E-commerce Networking 131

Heinz Marketing

JANUARY 22, 2018

So that flagship service is our AI sales assistant, and that AI sales assistant becomes part of our customer’s sales or marketing team. We have about 200 employees here, been doing this about 7 years, and we’ve reached out to over 40 million leads on behalf of our customers. So it’s a real business.

Pipeline 59

Pipeline Follow-up Sales B2B 59