What Is Total Addressable Market (TAM)? How to Calculate + Examples
Salesforce
MARCH 13, 2025
The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. This is why TAM is expressed as either the number of customers or as potential revenue. Learn more The importance of finding your TAM Your TAM indicates the size of an opportunity for revenue or new customers.
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