Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. A key part of this is understanding data’s limitations.

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Manufacturing Government Represent Campaign 111

Martech

AUGUST 3, 2023

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. At that time, data was very decentralized. They also implemented a CDP from BlueConic to begin centralizing and activating data. “If

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Customers Technology Technology Represent 92

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Data-driven attribution.

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X-functional Technique Conversion Launch 115

Martech

APRIL 6, 2023

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” ” Data analysis is supposed to replace hunches with facts. Data analysis is the “GPS.” Stouse believes not.

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Manufacturing Campaign Represent Launch 95

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

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Government Campaign Customers Follow-up 66

Martech

APRIL 28, 2023

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Why we care. Get MarTech! In your inbox.

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Contract Process Conversion Customers 105

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, as tempting as it may be, it would be unwise for marketers to rely on UA for analytics purposes as it could stop processing data at any minute.

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Process Campaign Engineering Conversion 89

Search Engine Land

OCTOBER 5, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. Why we care. Why we care.

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Legal Clients Trust Engineering 114

Search Engine Land

OCTOBER 30, 2023

Today, actionable data is key. Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. The post Become a data champion by mastering marketing analytics automation appeared first on Search Engine Land.

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Campaign Gaming Engineering Presentation 93

Smarter With Gartner

AUGUST 3, 2021

Despite a state-of-the-art business insights platform, Dow Chemical had a data problem. The platform’s consumption increased by 25% from 2015 through 2018, during which time the business value of Dow’s enterprise analytics and BI solutions grew 4.2 It’s not enough to simply have data. Use data to optimize the business.

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Represent Up-sell Growth Technology 111

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Barriers to data access.

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Customers Campaign Process 138

Martech

APRIL 27, 2022

Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. AI is now deployed in analytics tools to surface insights faster than you can read them. AI is now deployed in analytics tools to surface insights faster than you can read them.

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Territory Price Trust Represent 100

Martech

OCTOBER 30, 2023

Today, actionable data is key. Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. The post Become a data champion by mastering marketing analytics automation appeared first on MarTech. Click here to view more MarTech webinars.

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Campaign Gaming Presentation 86

Search Engine Land

OCTOBER 27, 2022

Google has fixed an issue where the Search Console query report in Google Analytics 3, aka Universal Analytics, was not populating. The data stopped coming in as of October 1st but the other day, Google fixed the issue and backfilled the data in the report. What was the issue. What it looked like.

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Engineering Clients Conversion 95

Search Engine Land

JULY 31, 2023

Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. What’s the latest?

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Process Engineering Campaign Start-ups 74

Martech

APRIL 22, 2022

Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The intriguing proposition from Converseon is that its tools can build predictive analytics on this analysis. Why we care. Processing.Please wait.

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Conversion Government Launch Service 95

Search Engine Land

JULY 10, 2023

The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. It reads: “This property is scheduled to stop processing data very soon.”

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Process Engineering Campaign Follow-up 73

G2

AUGUST 28, 2023

Learn about AI data analytics and its use cases in several industries.

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Product 98

Salesforce

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. These interactions create mountains of customer data – information your business can use to drive growth. Watch the demo What is customer service analytics? Every day, customers reach out to your contact center for help. But how do you get started?

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Service Customers Contact Promote 59

Search Engine Land

OCTOBER 6, 2022

Google Analytics, specifically the Universal Analytics 3 version and not Google Analytics 4, is currently not showing any query data within the integrated Search Console reporting. Here is a screenshot I pulled from one of the profiles I have in my Google Analytics profiles: Google is aware. Why we care.

Engineering 92

Engineering 92

Smarter With Gartner

JULY 8, 2021

Data and analytics leaders know that without good governance , their investments in data and analytics will fail to meet key organizational demands such as revenue growth, cost optimization and better customer experience. 7 data governance key foundations. 3: Implement trust-based governance.

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Government Objectives and Key Results Trust Education 93

Salesforce

JUNE 14, 2022

The CRM Analytics Summer ’22 Release is here! The new release from CRM Analytics (formerly known as Tableau CRM) will allow you to seamlessly access, collaborate, and share insights from anywhere. Discover data insights using natural language search and automated recommendations with the Ask Data for Salesforce.

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CRM Objectives and Key Results Pipeline Contact 98

Martech

APRIL 7, 2022

Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. Join us as we unpack how data has become central to marketing success.

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Trust Presentation Growth Customers 93

Smarter With Gartner

SEPTEMBER 1, 2021

Chief data officers (CDOs) know effective business decisions require data but find it difficult to effectively link data to specific business benefits and results. Learn more: Gartner Data & Analytics Summit. Download now: Enhance your Roadmap for Data and Analytics Governance.

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Objectives and Key Results Government Finance Customer Relationship Management 106

Smarter With Gartner

FEBRUARY 6, 2019

Imagine an organization where the marketing department speaks French, the product designers speak German, the analytics team speaks Spanish and no one speaks a second language. That’s essentially how a data-driven business functions when there is no data literacy. What is data literacy? Why is data literacy important?

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Construction Technology Technology Technique 98

Salesforce

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. Rethink your marketing data analytics strategies.

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Customers Government Territory Campaign 98

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

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Gaming Sports SQL X-functional 85

SalesPop

MARCH 29, 2021

We believe that data analytics is crucial for future business decisions, and it requires consistently evolved angles from which to view the data. When we examine data, it must be made meaningful to us—not just to show us discrepancies, failures, or shortcomings, but mainly to improve the process.

CRM 69

CRM Pipeline Transportation Angle 69

Concentrix Catalyst

JULY 29, 2021

The post PK Employee Spotlight: Senior Data and Analytics Manager Stu Teel appeared first on PK. Every month, we like to highlight a few of our exceptional employees and give them a chance to share more about themselves and what they enjoy most about being a […].

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ConversionXL

MARCH 4, 2020

Google Analytics shows 104 conversions. It’s easy to get frustrated by data discrepancies. For most companies, Google Analytics is a—often the —primary source of analytics data. This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. Google Ads.

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A/B testing CRM Conversion Start-ups 88

Accent Technologies

DECEMBER 17, 2020

The post Sales Data Analytics appeared first on Accent Technologies.

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Sales Technology Technology 52

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Major players like Adobe and Google won’t accept event data without consent.

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Territory Consult Price Start-ups 122

SaaStr

FEBRUARY 24, 2023

Christine Edmonds, Partner & Head of Analytics at ICONIQ Growth, joins Doug to share insights from the company’s latest growth and efficiency report. Doug Pepper, General Partner at ICONIQ Growth, has invested in software and SaaS companies for 22 years, from seed to growth stage.

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Growth GTM Launch Go To Market 80

Miller Heiman Group

APRIL 12, 2019

CRM systems and supporting sales technology platforms give sales leaders access to rich amounts of data. The challenge for many sales leaders is extracting actionable insights from the data that can be used to coach your sales team to achieve higher win rates. There is nothing magical about sales analytics.

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Technique CRM Sales Trust 61

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4).

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Click Through Rate Campaign Represent Conversion 121

Search Engine Land

FEBRUARY 7, 2022

This issue was between February 1st through February 3rd and did not impact your rankings. Please visit Search Engine Land for the full article.

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Engineering 96