Remove Drivers/motivators Remove Pipeline Remove Sales
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70% of Pipeline from Marketing Comes From Just 4 Things

SaaStr

So leading SaaS growth stage VC fund Insight Partners surveyed 100+ of its top later-stage B2B companies to see how they did marketing and demand gen and pipeline creation in particular. What they learned: Marketing drives 48% of pipeline across B2B companies. Sales drives 33%. And Partners and Channel 15%. If you adapt.

Pipeline 114
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Boosting Sales with Pipeline Velocity feat. Amy Franko

Sales Gravy

On this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales. Adapting to New Products: Sales teams can face difficulties when launching new products. .

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Pipeliner: Why Our Direction?

Sales Pop!

If you read our previous two articles, The Fundamental Error of Approach in Today’s Sales and Theory and Practice of Pipeliner , you’ll clearly see that Pipeliner CRM is not simply a mechanical application—it has a clear theory and purpose behind it. Overcoming these challenges was the original vision for Pipeliner.

Pipeline 246
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Pipeliner Concepts—Where We’re Going

Sales Pop!

In this Pipeliner Concepts series, we’ve covered the basic concepts of Pipeliner CRM, as opposed to simply the technical details. In this final article, let’s touch on the crucial points of Pipeliner CRM, and CRM in general, for the future. RevOps = Pipeliner. Pipeliner CRM is, in actuality, a full RevOps function.

Pipeline 246
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The Theory and Practice of Pipeliner

Sales Pop!

In a previous article, we discussed the fact that sales have become a purely mechanical proposition, lacking real theory. Pipeliner CRM, on the other hand, is rooted deeply in the Austrian School of Economics theory. It says that sales must have a human approach. They are motivated by Pipeliner’s features.

Pipeline 246
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How B2B marketing is becoming a strategic growth driver

Martech

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

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Your 2025 Sales Playbook: Highlights from This Year’s Best Conversations

Sales Gravy

In this episode of The Sales Gravy Podcast, take a look back at the best insights from the year. These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Success in 2025 will be about maintaining that focus, even when motivation dips.