Remove Drivers/motivators Remove UX Remove X-functional
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Website Information Architecture: How to Optimize for UX

ConversionXL

They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. Here are research and testing techniques that UX professionals use to determine the best information architecture, workflows, menu structure, or website navigation paths. Here’s a sample persona.

UX 114
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Nudge Marketing: From Theory to Practice

ConversionXL

We’ll also take a look at how to develop an effective nudge marketing strategy to make the most of these powerful behavior drivers. According to Fogg, prompts (or nudges) can be successful only if an individual is: Able to complete a task; Motivated to do so; Has a trigger to cue initiating the behavior. What are nudges?

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course. Watch these free courses on UX & Usability to understand more. *. *. Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” By Karl Gilis.

UX 126
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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

The best way to identify and mitigate these flaws is via UX research. UX research will help you better understand the causes of conversion issues and prioritize hypotheses. UX Research Methods That Can Make You a Smarter Optimizer. Generally, as UX improves, your conversion rates will too. The result?

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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Motivated buyers come here to finish their order. Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. The bottom line is this: Behavior = Motivation x Ability x Trigger. If it’s low motivation but easy to do (e.g. Think about it. Conclusion.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

When clients ask, “Do you do X?,” For UX agencies, one example is offering technical or UX writing services. How you communicate as a function of that design is a critical problem that you should aim to solve. A dramatic example of this is a software development agency offering UX and UI services.

UX 120
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. During this stage, you want to meet the people doing the main activities in each function, not the managers. . waterfall, agile , etc.)?