article thumbnail

Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Because of this it’s essential to have an Account-based marketing (ABM) strategy. As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. Ideal e-tailer profile. beforehand.

article thumbnail

How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. Drive internal discussions and create a consensus in favor of an e-commerce firm. Change Sephora’s buying behavior, increase margin growth, and penetrate the C-suite.

GTM 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. At the heart of 2020’s changes is a realization that e-commerce is about more than buying household goods from Amazon. If your business has the funds to expand, explore how they can be used.

article thumbnail

Business Expansion: Going International In Times Of Crisis

Lead Fuze

There are new markets that have been opened up and need your products. The 2020 changes are all about e-commerce, and how it’s a driving factor in the way that people get work done. COVID-19 made it easier for companies to file paperwork as countries and new markets adopted digital processes.

article thumbnail

Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

Similarly, e-commerce platforms like Shopify benefited immensely from increased online shopping trends. Analyze operations to identify inefficiencies and leverage technology for automation. Jason emphasizes that those who embraced change rather than resisting it were able to weather the storm much better.

Growth 86
article thumbnail

SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

Both of us and our third co-founder, Jason Purcell, were at a company called Endeca, which was a search engine for e-commerce, exited to Oracle for over a billion dollars in 2011. So we had a deep experience in the e-commerce space and it just, in 2012, it felt right. If you’re e-commerce, boom, Demandware.

article thumbnail

How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We Post-COVID, we missed that instant feedback.