Fri.Jun 24, 2022

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The Phone First Sales Organization

Iannarino

Every day, many thousands of salespeople send emails to their prospective clients. Their sales leaders allow their teams to send these emails, and what is worse, many count those emails as a prospecting activity. It is counted even if the message found its way to the contact's spam filter or was deleted without as much as a cursory glance.

Sales 272
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Understanding the Customer Buying Motives

Anthony Cole Training

Knowing and understanding your prospect's buying motives allows you to make better decisions on whether to engage and pursue a potential sales opportunity.

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10 Common Misconceptions About Getting Funded

SaaStr

Q: What are some common misconceptions about funding a startup? A few: Things are magically better when you get funded. It helps a bit, but in the first few rounds, you rarely raise enough to let you hire everyone you want, do every campaign you want, etc. It helps, but it’s not a radical change. You often overspend after raising your first round. Startups that have never raised a funding round often overspend right after.

Gaming 124
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Are you still using spreadsheets to manage your work? Take our poll

Martech

Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).

B2C 112
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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16 Ways to Level Up in 2022 with SaaStr Founder Jason Lemkin (Pod 567 + Video)

SaaStr

We’ve recently been posting polls on SaaStr’s LinkedIn account to get a feel for what SaaS companies are doing in the current environment. Jason did post briefly about the results in two posts ( here and here ), but at SaaStr Europa, he did a deeper dive into 16 of the surveys. In the video below, he discusses the results and where he thinks SaaS companies are on track or need improvement. #1.

Price 113
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ActionIQ rebrands and launches CX Hub

Martech

Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale. After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release.

Launch 112

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Email: An early check in before the holiday madness begins

Martech

Remember the GEICO TV commercial where Caleb the Camel swaggers through an office shouting, “Guess what day it is?” Now picture me hanging over your cubicle and waving my hands to get your attention. “Mike, Mike, Mike, Mike, Mike! Guess what time of year it is!” “Time to think about the holidays?” you answer in a voice filled with dread.

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Selling And The “Peripheral Players…”

Partners in Excellence

For those of you who haven’t discovered the wisdom and insight of Tom Morris , stop reading now, go to Amazon, order any or all of his books. You will find so much wisdom that help you think about your, your teams, your customers’ success. Follow him on LinkedIn, you will learn so much! With that as an introduction, Tom wrote a fascinating piece on philosophers of the 21st century.

Sell 97
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Old Navy to drop NFTs in July 4th promo update

Martech

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29. In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

Launch 108
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Your Shopping Experience Is Changing — These Award Winners Are Making It Happen

Salesforce

The past two years have been a game changer for commerce. During that time, global same-site sales rose 44% for B2C businesses and 95% for B2B brands. The momentum continues: according to new Salesforce commerce research , 69% of surveyed leaders are investing in new digital channels. As supply chain issues and operating costs rise across industries amid a changing technology landscape, connecting with your customers is harder than ever.

Retail 96
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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The Move to Inside Sales | Sales Strategies

Engage Selling

???????? One of the shifts we’re noticing in today’s marketplace involves the move to inside sales. Field sales reps are doing more inside sales than ever before. So, those of … Read More. The post The Move to Inside Sales | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

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7 Best Buy Now Pay Later Sites of 2022 Ranked and Reviewed

Hubspot

Buy Now, Pay Later sites have exploded onto the market in the last few years. In just one month of 2020, the number of active users jumped 186% year-over-year, according to data from Sensor Tower. It’s easy to see why BNPL apps are so popular: they’re easy to use, available almost everywhere, and often interest-free. But with so many different apps it’s not always easy to see what sets them apart.

Retail 78
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Understanding Competency Based Assessments - What Ditch Diggers and Salespeople Have in Common!

Understanding the Sales Force

I use a tool called Zapier to create zaps that automate some of the tasks that I do. Zapier's newsletter had an article on 11 tech tools you need during economic uncertainty or in other words, during a recession. I clicked on the article and the first tool recommendation was written by Linda Scorzo , CEO of Hiring Indicators on the topic of competency based assessment technology.

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When You Give Customers A Reason to Master Your Product, Everyone Wins-Here’s Why

Gong.io

Providing a product is not enough. You need to enable your customers to master it. Google’s Adwords certification was a game-changer for advertising careers. Why? Because it enabled users to wield Adwords with mastery—not just proficiency. There’s a world of difference between proficiency and mastery. Adwords created masters, leveled up careers, and let employers see the certification as evidence of superior talent. .

Product 62
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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A Framework for Follow-Up Emails Buyers Can’t Wait to Share

Sales Hacker

Let’s start off with a hot take. Sales sequences don’t belong after the first call in a complex sale. I’m talking automated templates, checking-in emails, and “Thoughts?” bumps. They’re easy, I know. You already have them set up in your sales engagement system, I know. But if you’re working to level up and land larger deals, it’s time to leave all those behind.

Follow-up 121
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How to Calculate Net Promoter Score (NPS)

Gong.io

In an ideal world, every single buyer that interacts with your business would be an instant superfan, so enamored with your product and their purchase experience that they’d be singing your praises from the rooftops. Unfortunately, we don’t live in a fantasy world (otherwise, you’d probably be off on some beach somewhere sipping cocktails, not researching how to calculate NPS).

Promote 62
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Driving Sales Consistency in an Inconsistent World

Highspot

In a recent Wall Street Journal article a data point stood out: “Economists have dramatically raised the probability of recession, now putting it at 44% in the next 12 months.” I’ve experienced three recessions in my 30-year career. And through them all, I observed a common denominator: Businesses that focus on what they can control, and specifically sales consistency, can survive and even thrive in any economy.