Iannarino
JUNE 24, 2022
Every day, many thousands of salespeople send emails to their prospective clients. Their sales leaders allow their teams to send these emails, and what is worse, many count those emails as a prospecting activity. It is counted even if the message found its way to the contact's spam filter or was deleted without as much as a cursory glance.
Anthony Cole Training
JUNE 24, 2022
Knowing and understanding your prospect's buying motives allows you to make better decisions on whether to engage and pursue a potential sales opportunity.
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Martech
JUNE 24, 2022
Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).
SaaStr
JUNE 24, 2022
Q: What are some common misconceptions about funding a startup? A few: Things are magically better when you get funded. It helps a bit, but in the first few rounds, you rarely raise enough to let you hire everyone you want, do every campaign you want, etc. It helps, but it’s not a radical change. You often overspend after raising your first round. Startups that have never raised a funding round often overspend right after.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JUNE 24, 2022
Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale. After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release.
Engage Selling
JUNE 24, 2022
???????? One of the shifts we’re noticing in today’s marketplace involves the move to inside sales. Field sales reps are doing more inside sales than ever before. So, those of … Read More. The post The Move to Inside Sales | Sales Strategies first appeared on Colleen Francis - The Sales Leader.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Hacker
JUNE 24, 2022
Let’s start off with a hot take. Sales sequences don’t belong after the first call in a complex sale. I’m talking automated templates, checking-in emails, and “Thoughts?” bumps. They’re easy, I know. You already have them set up in your sales engagement system, I know. But if you’re working to level up and land larger deals, it’s time to leave all those behind.
Heinz Marketing
JUNE 24, 2022
By Brittany Lieu , Marketing Consultant at Heinz Marketing. Virtual team bonding doesn’t have to be an event or even a social hour. . All you may need is 5 minutes at the start of weekly team calls to dissolve the digital distance between your remote workstations. . For those of us who continue to work from home, we may continue to struggle to replicate otherwise “organic” encounters in the office to build rapport with our co-workers.
SaaStr
JUNE 24, 2022
We’ve recently been posting polls on SaaStr’s LinkedIn account to get a feel for what SaaS companies are doing in the current environment. Jason did post briefly about the results in two posts ( here and here ), but at SaaStr Europa, he did a deeper dive into 16 of the surveys. In the video below, he discusses the results and where he thinks SaaS companies are on track or need improvement. #1.
Partners in Excellence
JUNE 24, 2022
For those of you who haven’t discovered the wisdom and insight of Tom Morris , stop reading now, go to Amazon, order any or all of his books. You will find so much wisdom that help you think about your, your teams, your customers’ success. Follow him on LinkedIn, you will learn so much! With that as an introduction, Tom wrote a fascinating piece on philosophers of the 21st century.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Understanding the Sales Force
JUNE 24, 2022
I use a tool called Zapier to create zaps that automate some of the tasks that I do. Zapier's newsletter had an article on 11 tech tools you need during economic uncertainty or in other words, during a recession. I clicked on the article and the first tool recommendation was written by Linda Scorzo , CEO of Hiring Indicators on the topic of competency based assessment technology.
Gong.io
JUNE 24, 2022
Providing a product is not enough. You need to enable your customers to master it. Google’s Adwords certification was a game-changer for advertising careers. Why? Because it enabled users to wield Adwords with mastery—not just proficiency. There’s a world of difference between proficiency and mastery. Adwords created masters, leveled up careers, and let employers see the certification as evidence of superior talent. .
Hubspot
JUNE 24, 2022
Buy Now, Pay Later sites have exploded onto the market in the last few years. In just one month of 2020, the number of active users jumped 186% year-over-year, according to data from Sensor Tower. It’s easy to see why BNPL apps are so popular: they’re easy to use, available almost everywhere, and often interest-free. But with so many different apps it’s not always easy to see what sets them apart.
Highspot
JUNE 24, 2022
In a recent Wall Street Journal article a data point stood out: “Economists have dramatically raised the probability of recession, now putting it at 44% in the next 12 months.” I’ve experienced three recessions in my 30-year career. And through them all, I observed a common denominator: Businesses that focus on what they can control, and specifically sales consistency, can survive and even thrive in any economy.
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Salesforce
JUNE 24, 2022
The past two years have been a game changer for commerce. During that time, global same-site sales rose 44% for B2C businesses and 95% for B2B brands. The momentum continues: according to new Salesforce commerce research , 69% of surveyed leaders are investing in new digital channels. As supply chain issues and operating costs rise across industries amid a changing technology landscape, connecting with your customers is harder than ever.
Gong.io
JUNE 24, 2022
In an ideal world, every single buyer that interacts with your business would be an instant superfan, so enamored with your product and their purchase experience that they’d be singing your praises from the rooftops. Unfortunately, we don’t live in a fantasy world (otherwise, you’d probably be off on some beach somewhere sipping cocktails, not researching how to calculate NPS).
Martech
JUNE 24, 2022
Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29. In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.
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