Fri.Jan 03, 2025

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Why Perception and Consistency Drive Sales Performance

Anthony Cole Training

Id like to blame my poor visual perception for my subpar golf game, but the real culprit is my lack of consistency in practice. Im inconsistent. As a result, my performance on the golf course is erratic, with scores ranging anywhere from 92 to 102. I can shoot a 44 on the front nine and a 54 on the back. Dont get me wrongbeing virtually blind in one eye doesnt help with depth perception.

Gaming 328
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Guardrails and governance: How to protect your brand while using AI

Martech

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.

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The Real Question for Outcome-Based Pricing Is If It Will Stick

SaaStr

One of the hottest topics in AI for B2B is around outcome-based pricing. I worry its the cart driving the horse. What do I mean? Simply that outcome based pricing may be exciting to VCs who think it unlocks more TAM and budget, and it may seem exciting to founders and execs who think it will help them grow deal size. But at the end of the day, 99% of us have to use proven, organic price points.

Price 111
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The Requirements for Achieving Sales Excellence

Understanding the Sales Force

Happy New Year everyone! For most people, the New Year is a forward-looking time time for goal setting, planning, and resolutions. Nothing wrong with that. But as someone who likes breaking rules and pushing the envelope, I’m starting the New Year by looking back to January of 2024. Last January, my first article included the introduction of my new Sales Grid.

Sales 69
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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What Really Works When Hiring VPs and Executive Teams with HubSpot Co-Founder and Chairman Brian Halligan and SaaStr CEO and Founder Jason Lemkin

SaaStr

The success rate for executive hires at high-growth SaaS companies can be surprisingly low – you’re often lucky if 50-60% of your management team works out long-term. In a recent conversation between HubSpot Chairman and co-founder Brian Halligan and SaaStr Founder and CEO Jason Lemkin, they shared their advice on what actually works when hiring VPs and building your SaaS executive team.

Promote 116
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25 Business Issues to Think about in 2025

The Advantexe Advisor

Happy New Year! As we all jump back into what is sure to be another tumultuous year, I thought it would be interesting to pause for a moment to think about and prepare for the big issues facing businesses around the world in 2025.

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Dear SaaStr: Which SaaS Products Offer ONLY Annual Pricing?

SaaStr

Dear SaaStr: Which SaaS Products Offer ONLY Annual Pricing? Many of the companies Ive invested in only offer annual pricing. The common denominator is: they are products that require some real business process change to achieve the value from the product. and that sell mainly larger deals ($50k ACV and up). If your product can be used successfully in 5 minutes, without any need for business process change, a freemium / free trial model works well.

Price 115
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How to maximize event ROI using smart budgeting

Martech

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. But veteran event professionals know success lies in the details and building flexibility into your budget from the start. “Put your whole wish list in there from the beginning,” said Kristene Hentz, an event planner at One

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Growing Pains: The Problems Plaguing Startups and How to Solve Them

Hubspot

Starting up a business piece of cake. Keeping it going past the first year not so much. If youre like me, youre an entrepreneurial spirit who wishes to have her cake (business) and eat it too (turn a healthy profit). Unfortunately, it's not always smooth sailing. The small business owners I've seen succeed shared two traits: resilience and a willingness to learn and take action.

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Will AI agents conduct the martech orchestra in 2025?

Martech

“If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut to the chase, Brinker thinks there’s an important role for AI agents to play here. That will be the case for some businesses certainly and almost by default for businesses relying on vendors that have themselves taken the agentic route.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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CTV takeover: 2025 predictions

Martech

CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the double-header. (The top game of the previous years Christmas triple-header averaged 29 million and change on CBS.) Last year was the first year ad spend on digital video was projected higher than linear TV.

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