Iannarino

AUGUST 31, 2023

This post offers no explanation as to why I believe sales is broken, so if you want to understand, I recommend you read these two posts:

Sales 311

Sales 311

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth. In this article, we will focus on capacity, but stay tuned for part two in this series for the other side of the equation: How to Increase Channel Partner Productivity.

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B2B Market share Growth Product 159

Sales Pop!

AUGUST 31, 2023

I’m thrilled to share some exciting takeaways from a recent podcast where we had the privilege of hosting Kyle Stout , the visionary founder of Elevate and Scale, a leading email marketing agency. Our discussion delved into the game-changing role of AI in shaping content marketing strategies , and it was an enlightening journey that I can’t wait to share with you!

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Gaming Campaign Presentation Technology 147

Partners in Excellence

AUGUST 31, 2023

With smaller groups or one on one’s, I frequently talk about “The Joy of Selling… ” To some this concept may seem a little too soft and abstract. Some react, “Dave, we’ve got to focus on hitting the numbers, achieving our growth goals! It’s tough work and sellers need to be tough minded!” Increasingly, I don’t encounter many people, at all levels, that are proud of being sellers.

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Sell Assembly Line Growth Prospecting 147

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Search Engine Land

AUGUST 31, 2023

Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands in their campaign but the relationship between the ad and brand is unclear, Google said.

Trust 139

Trust Engineering Campaign Meeting 139

Veloxy

AUGUST 31, 2023

Feeling overwhelmed by the infinite options for growing your pipeline? You’re not the only outside sales rep feeling that way. This article doesn’t list every outside sales strategy under the sun. Instead, it lists the tactics our clients use at Veloxy. These are tactics that have helped outside sales professionals grow their pipeline by 300% in one month.

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Outside Sales Pipeline Inside sales Cross-sell 130

Search Engine Land

AUGUST 31, 2023

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.

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Engineering Presentation Conversion 128

Martech

AUGUST 31, 2023

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.

Presentation 123

Presentation 123

Search Engine Land

AUGUST 31, 2023

If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks. This article will walk you through some examples and how to access them in the web UI. 1.

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Campaign Conversion Launch Start-ups 127

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.

Finance 121

Finance Drivers/motivators Campaign Technology 121

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Search Engine Land

AUGUST 31, 2023

We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. (Think automated bidding and recommendations, plus data-driven attribution.) But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? ChatGPT can quickly analyze and deliver huge data ranges in many formats.

Angle 124

Angle A/B testing Campaign Strategize 124

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.

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A/B testing Campaign Customers Process 116

Search Engine Land

AUGUST 31, 2023

Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business. While most agencies will say that trust is important, we often encounter things that may inherently lead to a lack of trust, even if they feel like they could be good for business.

Trust 121

Trust Clients Referrals Contract 121

SaaStr

AUGUST 31, 2023

Dear SaaStr: How does a First Time Founder Identify 10x Hires? How do you hire a great CTO, a great VP of Product, a great VP of Sales … if you’ve never worked with one? It’s hard. There’s a reason almost every founder you talk to had a mis-hire for their first head of sales. Because they didn’t really know who a 10x hire would be, at that stage, back then.

Engineering 116

Engineering Follow-up Start-ups Meeting 116

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B2B

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool to reach nearly any audience.

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Click Through Rate Construction Campaign Consult 118

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool to reach nearly any audience.

Click Through Rate 116

Click Through Rate Construction Campaign Consult 116

SaaStr

AUGUST 31, 2023

Huge congrats to @iDedupe + @elasticull and team @logikcull !! Proud to have been the first venture investor!! [link] — Jason ✨Be Kind✨ Lemkin  (@jasonlk) August 29, 2023 I was lucky enough to be the first venture investor in a next-gneration ediscovery startup, Logikcull, way back in 2015. A flash-back to them at $1m ARR or so here: Andy Wilson CEO has been part of SaaStr events and contents since then, and a great session below on how they scale, and a great post here on how they migr

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Service Growth 114

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them.

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Negotiate Legal Campaign Conversion 113

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Search Engine Land

AUGUST 31, 2023

“Search is coming to Threads,” according to Meta CEO Mark Zuckerberg. Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming. But if he’s hyping it up, Threads search must be near. Why we care. The Threads app launched without several basic and expected features – such as the ability to search for posts using words.

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Launch Engineering 112

G2

AUGUST 31, 2023

Almost a decade ago, theft at brick-and-mortar stores was common. With the rapid rise of technology, theft has shifted to online stores, too, with digital thieves looking for a chance to breach security.

E-commerce 111

E-commerce Technology Technology Product 111

SaaStr

AUGUST 31, 2023

We have 250+ Braindates already for SaaStrAnnual.com 2023 next week!! Amazing smaller, deep dive sessions with top leaders in SaaS and Cloud. The Most Popular 2023 Annual Braindates So Far: #1. Navigating Corporate Venture Capital: Strategic Benefits for Early-Stage Founders with Erin Yang, VP and Chief Technologist Workday Savannah Greene, Principle @ Workday #2: How Expensify Grew to 10M Users Through Word of Mouth Joanie Wang, Director of Marketing and Brand #3.

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Strategize Growth Conversion Product 110

Search Engine Land

AUGUST 31, 2023

ChatGPT ‘s Advanced Data Analysis, formerly known as Code Interpreter, has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Advanced Data Analysis also holds significant potential for aiding PPC marketers in swiftly revealing actionable insights.

CTR 108

CTR Conversion Launch Gaming 108

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

G2

AUGUST 31, 2023

SaaS positioning is how you present your product on the market. Here are three SaaS positioning frameworks to help you convey your unique value to customers.

Presentation 105

Presentation Product Customers 105

Search Engine Land

AUGUST 31, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What is Keyword Suggestions.

Launch 100

Launch Campaign Engineering Technology 100

G2

AUGUST 31, 2023

Remember that sinking feeling when you realize you've accidentally deleted an important file or your hard drive decides to call it quits? We've all been there.

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98

Hubspot

AUGUST 31, 2023

With hundreds of AI sales tools in the market, picking the right ones for your tech stack can be confusing and daunting. To help you out, we’ve handpicked the top 10 AI tools for sales teams. We’ve also listed the top use cases of AI sales tools, along with a few best practices to help you get the most out of them. Table of Contents How Sales Teams Use AI 10 Best AI Sales Tools to Help You Reach Your Goals Best Practices for Using AI in Sales How Sales Teams Use AI As part of our State of AI Rep

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CRM Pipeline Price Contact 83

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

G2

AUGUST 31, 2023

Discover seven essential tips for building a successful customer onboarding process and learn how you can foster long-term customer relationships.

Process 97

Process Customers Sales 97

Closing Bigger

AUGUST 31, 2023

This sales podcast episode is on the fundamentals of sales leadership with focus on behavioural change and coaching. I have taken the transcript from the sales podcast episode and am providing it below with minimal formatting or grammatical changes. It’s rather conversational but I’m providing it to those of you who prefer to read or want to highlight specific statements.

Objectives and Key Results 69

Objectives and Key Results Sales Appointment Meeting 69

G2

AUGUST 31, 2023

Inflation is impacting everything. Even B2B software. On this episode of GTM Innovators, Latané Conant drops by to talk how to combat it and fuel growth.

B2B 59

B2B GTM Growth Sales 59

Closing Bigger

AUGUST 31, 2023

This sales podcast episode is on the fundamentals of sales leadership with focus on behavioural change and coaching. I have taken the transcript from the sales podcast episode and am providing it below with minimal formatting or grammatical changes. It’s rather conversational but I’m providing it to those of you who prefer to read or want to highlight specific statements.

Objectives and Key Results 52

Objectives and Key Results Sales Appointment Meeting 52

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.

Product