Thu.Feb 22, 2024

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How Buyers Make the Right Decision on the First Attempt

Iannarino

If you think selling B2B is challenging , you might not realize how difficult B2B buying is. When a buyer is required to make a rare decision they must get right on the first try, they worry about making a mistake that may harm their results and their status in their company. This list aims to help buyers engage with sales organizations and salespeople.

B2B 239
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How to Get More Clients: Stretch Your Belief

SalesProInsider

What is the impact of your beliefs on your ability and commitment to attract and convert your ideal prospects? What’s the impact of the belief of yourself, the role you have in people’s lives, and the value they receive in working with you? It’s huge! Your belief is a major factor in the energy, effort, and activity that you put forth in the lead generation activity to fill your funnel and the sales conversations that convert those prospects.

Clients 125
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Trending Sources

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Google announces Performance Max updates – including Gemini integration

Search Engine Land

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. In the coming weeks, as Google upgrades its image generation models to Imagen 2, you’ll be able to generate lifestyle imagery using PMax that shows people in action.

Campaign 130
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Building Sales Pipelines: Coaching Tools

Force Management

Healthy sales pipelines and accurate forecasts are grounded in structured territory, account and opportunity planning processes. These processes provide sales managers with an unrestricted line of sight into their sales organizations. Without this line of sight, sales organizations often miss quota goals, forecast revenue inaccurately, and close the majority of deals late in the quarter – or year.

Pipeline 107
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Report: Reddit signs AI content licensing deal with Google

Search Engine Land

Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported. Why we care. Reddit was already facing backlash among SEOs because Google appears to be favoring the platform in the Discussions and forums SERP feature. Reddit is even outranking original sources of content in some instances. Now the question some people will naturally ask: did Reddit get all this valuable visibility in Google’s super-valuable search results because of, or p

Consult 124
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Rediscovering “Discovery”

Partners in Excellence

“Discovery” has been an important part of the sales process ever since I started selling (Yes, that was back when we had first chipped a wheel out of stone.) In all our training, we’ve gotten playbooks, done role plays, and learned how to conduct discovery and what questions we should be asking the customer. Implicit in our thinking about the discovery process is that our customers know the answers, our job was to get ask questions to get those answers.

Technique 103

More Trending

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Niche advertising: 7 actionable tactics for targeted marketing

Martech

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Niche 100
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Google Ads API version 16 is launching

Search Engine Land

Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week. Why we care. The updated version of Google Ads offers a range of new tools and capabilities to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency.

Launch 120
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Marketers keep adding tech despite feeling overwhelmed by too many tools

Martech

Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Clevertouch Consulting. Fifty-four percent of marketers say they’re using 50 tech platforms or more.

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Instagram expands Creator Marketplace to help brands find creators for ads

Search Engine Land

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks. Chinese export brands will also be invited to connect with onboarded creators in countries outside of China.

Campaign 117
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Advice That Stings is The Advice You Want to Hear

SaaStr

The advice that stings is the advice you need to hear. Many folks are saying everyone from our kids to our SVPs and CEOs can’t take criticism anymore. It does seem to be more true, in my experience. VCs are reluctant to be critical of founders, even as they run out of money. VPs of Sales are reluctant to push reps missing quota, again and again. Customer success reps are defended, even if their top customers churn without there even having been a conversation.

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Location targeting in Google Ads: Balancing automation and control

Search Engine Land

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. One area where PPC advertisers now have to make strategic decisions is geotargeting – whether to let Google’s algorithms determine where ads are shown based on performance data or to set specific geographic targets manually.

Territory 116
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Doubling Down: Harpinder Singh, Partner at Innovation Endeavors

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Hilarie Koplow-McAdams, Venture Partner at NEA. Check that out here. This week we’re focusing on Harpinder Singh, Partner @ Innovation Endeavors! #1. What’s your most recent disclosed investment?

Growth 90
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Google Analytics 4 updates Advertising workspace to simplify reporting

Search Engine Land

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? With this update, you can now use the following sections for either behavioral or performance reporting: The Reports section provides insights into how users engage with your websites and apps so

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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From friction to flow: A marketer’s secret productivity engine

Martech

As a marketer, you are an orchestrator of people, processes, and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. As you zoom in and out of your organizational stack, you see the various levers to pull, tweaks to make, and approvals to get to reach your goals. Each system that you own impacts another.

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Dear SaaStr: How Do Investors Feel About “Acquihires”?

SaaStr

Dear SaaStr: How Do Investors Feel About “Acquihires”? Back when I started investing, in 2013, VCs worked on getting acquihires for their struggling startups. A lot of energy was put in to find a “soft landing” for struggling investments running out of money, even if the returns might be nickels on the dollars. Today? VCs for the most part don’t care.

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AI-powered martech releases: Feb 22

Martech

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. ChatGPT kicked things off by giving a trippy response to a Redditor’s request for recommendations for recordings by the Bill Evans Trio.

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5 Key Strategies For Cybersecurity Supply Chain Risk Management

Sales Pop!

Did you know that 68% of computer applications use open-source software libraries without the company’s knowledge, according to CSO? There’s also an increase in supply chain threats, making you more vulnerable. It’s impossible to overestimate the significance of cybersecurity supply chain risk management in the modern digital environment. Besides, today, supply chains are interconnected across enormous networks and systems.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Nailing Social Media Sales: Best B2B Social Selling Channels in 2024

TaskDrive

One way some B2B businesses increase their sales is through social selling. In fact, 60% of surveyed US B2B marketers named their social media strategies as their top revenue-generating channel in 2023. No wonder 95% of B2B brands are now on social media. To better leverage this type of selling, here’s what you need to […] The post Nailing Social Media Sales: Best B2B Social Selling Channels in 2024 appeared first on TaskDrive.

B2B 59
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5 Practical Tips To Grow Your Field Service Career

Salesforce

Working in field service is both rewarding and challenging. You get to interact with customers and solve their problems. You also have the honor of being the face of your company. In fact, you may be the only person from your employer that a customer ever sees. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career.

Service 52
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Building a center of excellence for CDPs in 2024

Martech

“Who should the primary user of my CDP be?” “What should the team look like supporting my CDP effort?” “Who should own this initiative?” Brands adopting a CDP often ask me a version of these questions over my 10+ years in the space. I’ve trusted answers born of experience earlier in my career for a long while. However, a lot has changed in the marketing technology space.

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What Is Conversational Commerce? AI Has Entered the Chat

Salesforce

“Hey Siri, find me the best-rated wool winter coats.” This is just one example of how conversational commerce is changing the digital shopping experience. Customers can now use chatbots, messaging apps, and even voice assistants to discover new products and make purchases online. This allows businesses to connect with shoppers in a way that feels organic and fits in with customers’ everyday lives.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Complete Guide to Sales and Operations Planning

Highspot

Are you overwhelmed by inaccurate forecasting, inventory surplus, and fragmented team communication? You’re not alone. This is where the importance of Sales and Operations Planning (S&OP) becomes evident. This guide will walk sales teams through the details of S&OP. We will cover best practices, S&OP maturity tips, success metrics, common challenges, and misconceptions.