Iannarino
NOVEMBER 2, 2022
Much objection-handling training is old and outdated. It was created and developed long ago for the way people used to buy and sell. The strategies and tactics were designed to "handle" or "overcome" a contact’s objections. These legacy strategies and training were not created for our current ACDC environment (one of accelerating, constant, disruptive change).
Force Management
NOVEMBER 2, 2022
Business leaders in all stages of their career can benefit from self-reflection and improvement. That's why Revenue Builders hosts John McMahon and John Kaplan get real with leaders from all backgrounds and with many different paths to success. This month, the podcast welcomed four guests with wisdom only experience can make. Tune in as they describe their journeys, sharing lessons they've learned about life, people and themselves - and how each has made them a better leader.
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Search Engine Land
NOVEMBER 2, 2022
Google Search Console is an amazing tool that provides invaluable search data by real users directly from Google. While the charts and tables are friendly to work with, a large part of the data is not accessible from the UI. The only way to get to this hidden data is to use the API and extract all that valuable search data that is available to you – if you know how.
Martech
NOVEMBER 2, 2022
A customer data platform (CDP) can be a great tool — but if you’re not careful, it can be a disaster. Whether you’re just starting or still contemplating a relationship with a CDP provider, you’ll regret it if you don’t take some common implementation issues into account. Read through these common mistakes carefully, and have an honest — and skeptical — conversation about each one.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Sales Pop!
NOVEMBER 2, 2022
Small businesses have to be very careful with their spending. To stay afloat, they need to keep track of every penny that goes out the door. That’s why it’s important to have a streamlined system for paying vendors. Cost Effective Ways to Streamline Payments to Vendors. There are a few different ways to streamline payments to vendors. The following are a few of the most cost-effective methods: Automate Invoice Payments.
SaaStr
NOVEMBER 2, 2022
Duolingo has dominated online language learning, rocketing to $360m in ARR and a $3.25 Billion market cap after launching back in 2012. And in today’s market, that’s strong performance. While the average Cloud stock has fallen almost 50% in 2022, Duolingo’s has stayed up, and is down just 10% in the past 6 months. So it’s doing what Wall Street wants today.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Membrain
NOVEMBER 2, 2022
Your win/loss analysis can be a secret weapon for improving every aspect of your business. From sales strategy to individual sales skills, this three-part series gives you the framework for improving the way your sales system performs each year, using your win/loss analysis.
Martech
NOVEMBER 2, 2022
Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer Raphael Bres. Bres spent a lot of his presentation focusing on interpersonal and leadership skills, which reveals how important he considers them for product management. .
Highspot
NOVEMBER 2, 2022
Platform usage increases to more than 12 million connected users in 2022. SEATTLE, Nov. 2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance.
Martech
NOVEMBER 2, 2022
It’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. The importance of content has never been devalued by Google. However, the importance of quality content tends to become an increasingly important ranking factor. This is where you tell me “Okay! But what does quality SEO content look like in 2022?
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
criteria for success
NOVEMBER 2, 2022
Welcome back, Let's Talk Sales listeners! This week's guest is a longtime friend of CFS – Kirsten Wynn! Kirsten is the Chief Innovation & Programming Officer at the Women Presidents Organization , a close-knit community of some of the world’s most successful women business leaders. . She has overseen more than ten successful years of the 50 Fastest Growing Women Owned/Led Companies ranking and oversees all events, communications and marketing for the WPO. .
SaaStr
NOVEMBER 2, 2022
In this second session of the CRO Confidential series, Founders Fund Partner Sam Blond chats with SaaStr CEO Jason Lemkin about whether tech founders still need to be based in SF, the current correction of the VC market, and what to look for in an investor. Founders Are Flocking To Miami. When the pandemic hit, San Francisco became one of the strictest cities in the country with shutdown and quarantine protocols.
PandaDoc
NOVEMBER 2, 2022
Cold emailing is a difficult marketing strategy for two main reasons. Your audience doesn’t know you and has no reason to trust you, and you don’t receive any feedback in real-time — either verbal or non-verbal — which makes it impossible to adapt your approach to their immediate reactions. Instead, you have to wait for an eventual answer, which in many cases never comes.
Search Engine Land
NOVEMBER 2, 2022
It’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. The importance of content has never been devalued by Google. However, the importance of quality content tends to become an increasingly important ranking factor. This is where you tell me “Okay! But what does quality SEO content look like in 2022?
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Adaptive Business Services
NOVEMBER 2, 2022
Let’s start with this. I really enjoy my work. I also really enjoy my interests outside of work. Therefore, if I enjoy both … is there a difference between the two? If there is, I’m having trouble seeing it. For me, at least, both areas must be stimulating. I have to say that I may be more fortunate than most. . I’m semi-retired so my traditional work day is not defined by set hours that are dedicated to … work.
Search Engine Land
NOVEMBER 2, 2022
The things that are vital for brands throughout the rest of the year are even more critical to social media success during the holidays. There’s more noise, people are distracted, and they’re busy. How do you ensure your posts cut through the noise and keep their attention through the holiday season? Here are seven tips to make your social media strategy holiday-ready. 1.
Partners in Excellence
NOVEMBER 2, 2022
Customers buy value, not price! We know the importance of creating a strong value proposition–something differentiated from the alternatives. Something that has great meaning to the customer. We know that if customers don’t realize that value, we won’t maintain the relationship. They may have remorse with the decision, they may choose not to renew or grow.
Search Engine Land
NOVEMBER 2, 2022
Every time I start a new job, I get asked, “What does the relationship look like between you, the in-house enterprise SEO Director, and the SEO agency? When can we pull back on our budget for our SEO agency?”. This is a problem in the SEO industry. The tweet below illustrates the symptomatic problem within the industry. Choosing between an in-house SEO or SEO agency is like wishing everything you touched turned to gold, but instead, it’s just getting Cheetos powder on it. — annaleacrowe (@
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Gong.io
NOVEMBER 2, 2022
B2B sales is a rapidly evolving discipline. Boiler rooms are a thing of the past (largely). Modern initiatives focus heavily on relationship-building. . Take the rapid adoption of account-based marketing, for instance. A recent study found that 87% of businesses are putting a stronger focus on account-based strategies. . With this in mind, what place do progressive technologies like AI ( artificial intelligence ) and machine learning have in a modern sales process?
Search Engine Land
NOVEMBER 2, 2022
The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track conversions and measure results, view and analyze campaign performance across all ad accounts, and ensure campaigns are meeting their target goals.
Predictable Revenue
NOVEMBER 2, 2022
Rick Pizzoli joins the Predictable Revenue podcast to share his top lessons from sales outsourcing and what he’s learned from 20 years in the B2B sales industry. The post Lessons Learned From 20 Years Running a Sales Outsourcing in Europe appeared first on Predictable Revenue.
Search Engine Land
NOVEMBER 2, 2022
Amazon is now offering Snapchat users the ability to digitally try on eyewear in categories like sunglasses, reading glasses, or seasonal glasses from a number of popular brands including Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar and others. Snap’s AR shopping investments. Snap has been investing heavily in AR shopping this year, including upgrades to allow brands and retailers the ability to change product information and pricing in real-time, access to better analytics, and the ab
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Partners in Excellence
NOVEMBER 2, 2022
Some readers will look at this title, thinking, “Here Dave goes, getting all philosophical on us… ” But, if we are to succeed as sellers, it probably pays for us to better understand buyers. We know all sorts of things that go on in buyer’s minds. Lately, we’ve heard a lot about FOMO and FOMU. We know buyers struggle with deciding, they struggle in their buying groups in reaching/maintaining consensus.
SaaStr
NOVEMBER 2, 2022
Dear SaaStr: Why Do So Many Startups Burn Through So Much Cash? Competition. For most software / internet companies, the gross margins approach 80%. That means for every $10 you bring in, you get to keep at least $8 for payroll, etc. after paying off expenses. In the early days, that’s not a lot of money. You may need to work for a $0 salary, sacrifice, skimp, borrow money from mom and dad, etc.
Martech
NOVEMBER 2, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to all the articles at the end of the post. Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website.
Search Engine Land
NOVEMBER 2, 2022
Last week, Twitter’s new chief twit, Elon Musk told advertisers he was buying Twitter because human civilization needed a town square, “where a wide range of beliefs can be debated in a healthy manner.” Dear Twitter Advertisers pic.twitter.com/GMwHmInPAS — Elon Musk (@elonmusk) October 27, 2022. It seems like he’s getting what he wanted.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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