Fri.Feb 21, 2025

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The Real Story Behind B2B SaaS Growth Today: What Maxio’s Data from 2,400+ Private Companies Tell Us

SaaStr

The Real Story Behind B2B SaaS Growth: What 2,400+ Private Companies Tell Us About Where We’re Headed 3 Non-Obvious Learnings: Cybersecurity is actually outperforming AI companies in growth rates – and has been since Q1 2022 (something you won’t read in TechCrunch) The smaller the company, the more fixed-rate pricing wins – usage-based pricing doesn’t become optimal until well past $1M ARR (contrary to popular startup advice) The VC squeeze is creating a “sur

Growth 96
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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance.

CTR 97
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Checklist for an Effective Sales Pitch

Anthony Cole Training

"Every journey starts with the first step." When it comes to building the confident and trusting relationship associated with a strong seller/buyer relationship, the beginning is especially important. An effective sales pitch should begin with the early "bonding and rapport" part of selling. Finding commonality and relating to a prospect is an important first step.

Pitch 213
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How I Use Target Account Selling to Land My Dream Clients

Hubspot

Two years ago, my sales pipeline was a mess leads ghosted after the first call, and I struggled to keep track of contacts with notes scattered across multiple tools. Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Drawing on my experience with brands like HubSpot and Zapier, Ill walk you through how it works.

Clients 41
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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Questions/Answers, Engaging Customers In Verbal Ping-Pong

Partners in Excellence

I listen to a lot of sales calls. Recordings of client sellers in calls/meetings. Sometimes webcasts where someone is talking about call strategies and going through role plays. This week, it was on creating urgency with questions. So much of it begins to look like a game of pint pong. Question… Answer Ask…Respond Query… Reply Inquire…Response Probe… Answer (though I seldom see this level of questioning) Ask…Explain Back…Forth Ping…Pong As I watch

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Unlocking the power of marketing mix modeling solutions

Martech

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM).

Finance 123

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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

Fiber has become the choice for fixed connectivity because it is faster and more reliable than cable. It also qualifies for many government subsidies for expanding broadband. No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. But the business is challenging. Fiber broadband is costly to build and there are nimble competitors everywhere who arent constrained by legacy processes and systems.

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The #1 Event for SaaS and Business Software: SaaStr Annual

SaaStr

Per OpenAI: The #1 event in SaaS is widely considered to be SaaStr Annual. Why SaaStr Annual? Its the largest community-driven SaaS event, bringing together 12,500+ founders, executives, and VCs. Features 300+ speakers from top SaaS companies like Salesforce, HubSpot, and Snowflake. Offers workshops, networking, and investor matchmaking for startups and enterprises.

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A Day in the Life of a Salesperson

Salesforce

Youre part of an amazing crowd. Lets learn from each other. A career in sales can be equal parts exhilarating, rewarding, stressful, and lonely. No one understands this better than salespeople themselves. Thats why we surveyed 280 reps, managers, and leaders across states and industries to find out about their average workday, from how much coffee they drink, to their prospecting tricks and career aspirations. 1.

Quota 52
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Who Is Tooey Couremanche Founder and CEO of Procore

SaaStr

Early Life and Education Tooey Couremanche grew up with exposure to the construction industry through family connections. This early exposure would later influence his understanding of the industry’s needs when founding Procore. Early Career Before founding Procore, Couremanche worked in both the construction and technology sectors. This dual experience gave him unique insight into how technology could transform traditional construction management practices.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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I Tested and Reviewed the 7 Best Patch Management Software

G2

Software update pop-ups always seem to appear at the worst possible time. Ive lost count of how often a security update or forced restart has derailed my workflow. If one update can disrupt me, how do IT teams handle thousands without chaos?

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Demo Automation: Give Your Buyers What They Really Want

G2

Youve been hearing it for years: B2B buyers want the same personalized experience for business purchases that they have as consumers. Yet most buying processes remain sales driven, requiring multiple meetings and calls before buyers can access the product information they actually want.

B2B 52
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The RevOps Guide to Revenue Growth on Cloud Marketplaces

G2

Before rush hour became a national pastime, cars were luxuries reserved for the rich. That changed in 1913 when Henry Ford invented the assembly line a composable way to streamline operations across his production chain. This turned his ambition of creating "a motor car for the great multitude" into reality.