Wed.Jul 24, 2024

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal , giving women athletes a bigger stage than ever before. In the U.S., sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. What does this mean for marketers?

Sports 120
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Bing testing new generative search experience

Search Engine Land

Bing is now testing its new generative search experience that combines the Bing search results and its language models to use AI to generate a different breed of search results, including an AI-generated search results pages. “I’m excited to share an early look at Bing’s new generative search experience. It combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.

UX 99
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How does AI fit into marketing campaigns?

Martech

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.

Campaign 131
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How to recover from Google Ads performance drops

Search Engine Land

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. This guide will help you understand why these drops occur, how to identify and address them quickly and implement strategies to prevent future issues.

CTR 97
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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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The no-code guide to integrating your martech stack

Martech

You’ve spent a lot of money on different martech tools. They’re all great in their own way and save you time. But something’s missing. Why can’t you get all your data in one place? This is a common problem with modern marketing tools. Each platform creates and holds its own data, leaving you with an archipelago of data islands. It’s almost impossible to get the deep insights that would reveal themselves if you could get all the data into one place.

CRM 122
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Data strategies for unlocking customer lifetime value by Edna Chavira

Search Engine Land

Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric.

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Over-Reliance on AI Tools in Business Pt. 1: The Technical Perspective

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Artificial Intelligence tools like language models and image generators have revolutionized business operations. These tools offer unprecedented efficiency and cost-effectiveness, making them an attractive option for many tasks. However, as businesses increasingly lean on AI for content creation, customer service, and other functions, it’s crucial to understand the technical implications of this dependency.

Consult 72
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Can’t keep up? 3 timeless ways to future-proof SEO

Search Engine Land

The past year hasn’t been the easiest in search. SEO s are literally unhappier , trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot.

Gaming 97
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Data strategies for unlocking customer lifetime value by Edna Chavira

Martech

Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric.

Customers 116
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Google’s AI push reshapes ad landscape as privacy concerns linger

Search Engine Land

Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is betting big on AI to drive innovation across its ad platforms, from Search to YouTube, while also addressing growing privacy concerns. Why we care. Google is leveraging AI to transform its advertising products, potentially opening new avenues for marketers despite grappling with privacy issues.

Retail 89
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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Afraid to Look in the Mirror?

Engage Selling

“What got you here won’t get you there.” Sound familiar? But sales teams often hit a wall because they’re too emotionally invested in old strategies. Here’s how to successfully shake … The post Afraid to Look in the Mirror? first appeared on Colleen Francis - The Sales Leader.

Sales 62
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Google will ‘soon’ test search, shopping ads in AI Overviews

Search Engine Land

Google announced that ads were coming to AI Overviews at Google Marketing Live in May. We’re still waiting, but ads in AI Overviews are coming “soon,” Philipp Schindler, Alphabet’s senior vice president, chief business officer, confirmed during last night’s Alphabet Q2 earnings call. Soon. What can advertisers expect and when?

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How to Displace Competitors in B2B Sales: Proven Strategies for Sales Success

Iannarino

Discover the secrets to effortlessly displacing your competitors and achieving sales success with these proven strategies.

B2B 283
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“Did You Get My Last Email…….”

Partners in Excellence

Our inboxes, social feeds, text messages, voicemail (does anyone use it anymore), are filled with outreaches. If your experience is anything like mine, 99.9% are a pure waste. Poorly targeted, personalized in the most impersonal manner, AI authored. The volume grows. Fortunately I’ve trained my spam filters to take out a lot, but inevitably a few sneak through.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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9 Signs a Startup Isn’t Going to Make It with SaaStr CEO Jason Lemkin

SaaStr

In a recent Workshop Wednesday, SaaStr Founder and CEO, Jason Lemkin sat down to discuss 9 signs a startup isn’t going to make it. We all know, we’re living in strange times. Top AI startups are growing 500% a year and exploding A lot of public leaders are struggling Some unicorns are doing incredibly well, while others have stalled and are growing at zero or close to it Founders are struggling with how to deal with these changes, and VCs and executives are trying to decide if companies ar

Up-sell 120
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On Differentiation

Partners in Excellence

Differentiation is critical in buying/selling. Differentiation gives buyers choices and helps them choose. We invest in never ending differentiation battles: “My product is better than the others, we have more features and functions, we have a more impressive customer base, we have great references, we have high NPS scores, we are cheaper……” Our websites are filled with comparative charts, listing features/functions, capabilities compared with the alternatives.

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Dear SaaStr: How Do You Draw The Line Between Founder and First Employee?

SaaStr

Dear SaaStr: How Do You Draw The Line Between Founder and First Employee? I’d suggest if you’re not sure where to draw the line … maybe don’t. It should be obvious. Founders are “there” before there is anything. Before a name. Before a product idea, usually. Before a URL, a line of code. Anything. And they take 100.0000% of the risk. And have $0.00 in salary.

Launch 117
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An Advertiser's Handbook to Maximize ROI Beyond Amazon Prime Day

G2

Tips and strategies from Topsort CEO, Regina Ye on Amazon Prime Day and how advertisers can amplify their ecommerce advertising ROI.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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[Infographic] The 5 Ws of Connecting with B2B Buyers

RAIN Group

If you want to connect with B2B buyers, you must contend with numerous obstacles to break through the noise and set meetings. Deciphering buyer decision roles, navigating purchasing processes, and standing out in a sea of content, emails, and social media messages is a challenge.

B2B 98
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The Best and Worst Ways to Help Your Salespeople Succeed, According to Research

Membrain

As sales leaders, we invest in a wide variety of measures to help our salespeople perform better. Sales strategy , training, coaching , managing, incentives, process , culture, discipline, compensation: All aimed at getting salespeople to engage in the behaviors that lead to success.

Process 87
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Are You “Referral Worthy”?

Adaptive Business Services

Who loves a good referral? I do. I Do! WE ALL DO! The question is, are you worthy of receiving them? Have you earned the right to ask for one let alone be given any? Referrals are a tricky business. While the benefits to he or she who receives them are obvious, the benefits to the referrer are maybe less so. Still … a good referral is a service to your customer.

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5 Interesting Learnings from Crowdstrike at $3.65 Billion in ARR

SaaStr

So many outside of cybersecurity had barely heard of Crowdstrike before … it took down a big chunk of the Internet the other day. 12-hour timelapse of American Airlines, Delta, and United plane traffic after what was likely the biggest IT outage in history forced a nationwide ground stop of the three airlines. pic.twitter.com/wwcQeiEtVe — Colin McCarthy (@US_Stormwatch) July 19, 2024 But you should have.

Growth 116
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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Microsoft confirms Reddit blocked Bing Search

Search Engine Land

Reddit has updated its robots.txt file, preventing Bing and many other search engines from crawling the site. “Bing stopped crawling Reddit after they implemented their updated robots.txt file on July 1, which prohibits all crawling of their site,” a Microsoft representative told Search Engine Land. What happened. On July 1, 2024, Reddit updated its robots.txt file preventing many search engines and AI tools from crawling the site.