Fri.Feb 17, 2023

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Why Proactively Prospecting Is Key to Success in B2B Sales

Iannarino

There is an old fable by Aesop about the ant and the grasshopper. The ant is industrious, diligently working through the summer and preparing for winter. The grasshopper is playing, avoiding work. Aesop's lesson is that those who don't do the right thing, in the right way, at the right time, will suffer later.

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The Sales Rep Making $500,000 That Was Angry About His Base Salary

SaaStr

So recently I caught up with a sales exec I’ve known for a while that is doing pretty well, especially for this macro environment. He’s making over $500,000 a year as an AE. And that’s much, much, much more than he made in his last role. And he deserves it — he’s crushing it. And yet he just complained and complained and complained about his comp to me.

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#3: Curveballs | Tony's 5 Key Takeaways from 30 Years in Business

Anthony Cole Training

Recently, I shared 5 key things that have helped us grow and serve others in the last 30 years, hoping they will be helpful to others on their journey. Now, I'm taking a deeper dive into the 5 key takeaways with a more detailed on each. Here's #3: Curveballs.

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Why we care about location marketing

Martech

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? For example, by sending an opted-in text message to offer a discount on a product or service when a customer enters a pre-defined location, such as your brick-and-mortar store? Or by reminding your customers that it’s happy hour — and that you offer two-for-one appetizer specials — when they’re near your bar or restaurant during a specific time of day?

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Why Do We Think Our Customers Know What They Are Doing?

Partners in Excellence

Shout out to my friends Matt Hein z and Brent Adamson. In listening to their weekly webcast, for a few moments, Brent was whining about the issue of “Why do we think our customers know what they are doing?” It’s an important issue. It’s an important opportunity for sellers to be truly helpful with customers. Let me be clear, our customers know their business, their work, workflows and how they get things done.

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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Physicians and their respective hospitals/clinics are focused on very personalized care for their patients. One bad experience with a physician or a clinic and a staggering 76% of patients will not hesitate to cut ties, so your healthcare prospects deeply care about their patient experience

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Salesforce at Mobile World Congress: Your Quick Look at Details and Demos

Salesforce

The communications industry is fast evolving, and the pressure is on to do more with less. The innovations at this year’s Mobile World Congress in Barcelona — February 27 to March 3 — will help businesses remain competitive, no matter what comes next. At the Mobile World Congress, you can learn more about how to get in on the latest communications trends.

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CRO Confidential: How Customer-First Focus Drives Retention and Revenue With Brex GM of Startups Lucas Fox (Pod 635 + Video)

SaaStr

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. One company that has unlocked the secret to solid retention and revenue expansion is Brex , an easy-to-use corporate cards and spend management software in an integrated global solution.

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What is short-form content? Your guide to when and how to use it

Search Engine Land

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of value. However, there’s a right way and a wrong way to create short-form content – and a right time and a wrong time to publish it.

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Microsoft proposes AI ads in Bing

Search Engine Land

During a recent private meeting with a leading ad agency, Microsoft presented a demo of the updated Bing and revealed its intention to permit paid links within search result responses, according to an anonymous ad executive who attended the meeting. Big plans for the future. Microsoft anticipates that the Bing AI chatbot’s more human-like responses will attract a larger user base for its search feature, resulting in an increase in advertisers.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Bing AI chat needs to stop sourcing the Bing search results

Search Engine Land

As I go down the rabbit hole of exploring the new Microsoft Bing AI with ChatGPT , I keep finding more and more interesting answers. One such example is when I ask Bing Chat a question and it sources itself as one of the answers. Yes, Bing Chat can list bing.com as a citation for an answer in its search results. So in a sense, the AI is becoming the journalists on some level.

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Google warns against using 403 or 404 status codes for Googlebot crawl rate limiting

Search Engine Land

Google is warning against using 404 and other 4xx client server status errors, such as 403s, for the purpose of trying to set a crawl rate limit for Googlebot. “Please don’t do that,” Gary Illyes from the Google Search Relations team wrote. Why the notice. There has been a recent increase in the number of sites and CDNs using these techniques to try to limit Googlebot crawling. “Over the last few months we noticed an uptick in website owners and some content delivery netw

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The big concern for publishers is when AI becomes the journalist

Search Engine Land

With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing will change in the future. As we covered before, content creators are concerned about if there will be ROI in creating content that might not get clicks. When AI becomes the journalist. While that is a concern, I think the bigger concern is when AI becomes the journalist.

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Report: Google sharing Chrome iOS search revenue with Apple

Search Engine Land

Google pays Apple a share of revenue generated from Chrome search traffic, according to a new report from The Register. Revenue share reveal. In a 356-page report, published June 10, 2022, there was a key redaction: Google pays Apple a share of the search revenue it earns from browser traffic on iOS in the following contexts: in return for being the default search provider on Safari, Google pays Apple a share of revenue derived from Safari search traffic; and pursuant to various commercial arran

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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This day in search marketing history: February 18

Search Engine Land

Yahoo stops using Google search In 2004, Yahoo stopped using Google’s web search results and rolled out its own new index and ranking system. Although Yahoo had purchased Inktomi in December 2002, Yahoo opted to build its own web search engine. Yahoo still relied on Google for image search and and News search was a combination of Yahoo’s own editorial and technological resources.

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How the YouTube algorithm works: What marketers need to know

Search Engine Land

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The platform can be credited with keeping viewers engaged since its launch in 2005. Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective? We wanted to find out, so we read YouTube’s creator documentation and watched a lot of content to discover how YouTube works.