Iannarino
JUNE 6, 2023
No salesperson wants to lose a deal, especially a large enterprise-level deal. No matter how good you are in sales, losses are part of selling. You may believe you should move on without looking back, but that would be a mistake. If you want to acquire the client in the future, there is no reason to give up, especially if you are already responsible for displacing a competitor to win a client’s business.
Martech
JUNE 6, 2023
Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.
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Search Engine Land
JUNE 6, 2023
Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience builder tool. New metrics and dimensions. The five new dimensions added to the audience builder in Google Analytics 4 include: Country Manual term (UTM Term) Mobile device info Minute New vs Returning The new metric added to the audience builder in Google Analytics 4 include: Session duration Why we ca
Martech
JUNE 6, 2023
In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
JUNE 6, 2023
The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms. With Perspectives, Google tells us it favors content with fresh, original viewpoints tailored for individuals rather than the most optimized content.
Martech
JUNE 6, 2023
Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Nearly one in five respondents in this same survey expect to hire more people to take advantage of generative AI capabilities.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
JUNE 6, 2023
The brilliant Matt Heinz provoked me with his post about productivity. As I often do, I went to the dictionary. Some of what I found: When we talk about workplace productivity, we are referring largely to how much work is accomplished in a particular work environment, over a particular period of time. When a business is fully operational and functioning at capacity, productivity should, in theory, be maximized.
Search Engine Land
JUNE 6, 2023
Microsoft Advertising will only show ads from verified advertisers, starting Aug. 1, the company announced. Why we care. If you haven’t completed the Microsoft Ads verification requirements, you’ll need to do so before Aug. 1 to avoid any ad delivery interruptions. Timeline. The Microsoft Ads Advertiser Identity Verification program was announced in June 2022.
SaaStr
JUNE 6, 2023
Dear SaaStr: How Much Vacation is Normal for an Early Stage Startup CEO? I’ve gotten worse at this. I think many of us have. I can tell you I never skimped on my own vacations as CEO — except in the first year of my second start-up, when for a while I was sort of on my own. In fact, I probably took more true vacations as CEO that I do now because I needed them more, and I insisted everyone on the team take them.
Search Engine Land
JUNE 6, 2023
Creators who meet certain eligibility requirements can now apply to join TikTok’s premium content feature, Series. Who is now eligible. Creators must be at least 18 years old and have: An account that is at least 30 days old. Posted four or more public videos in the last 30 days. At least 1,000 “authentic” video views in the last 30 days. 10,000 or more followers.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
RAIN Group
JUNE 6, 2023
I received a call the other day from someone selling website tracking software. We already use a marketing automation tool like this. I mentioned it to the seller, who went on a rant about how he visited our website, recognized the tool we use, and how we weren't doing it right. I didn’t know this guy. He knew nothing about our marketing and sales process or the types of customers we're trying to reach.
Search Engine Land
JUNE 6, 2023
In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. At the root of things, we’re telling GPT-4 to produce an article outline based on a keyword and the top entities they have found on a well-ranking page of your choice.
The Advantexe Advisor
JUNE 6, 2023
I have had the opportunity to reflect on a very successful and interesting experience during my time at the recent #ATD23 conference in San Diego, California. A few of my observations include: In-person meetings and conferences are back – There were over 9,000 attendees at #ATD23 and you could feel the energy and appreciation for the freedom to explore and learn about leadership and talent development.
Search Engine Land
JUNE 6, 2023
The Google Ads advertiser interface and console is currently down, going down at about 9:10 am ET this morning. Advertisers are trying to login to manage their accounts but they are presented with a 500 server status error. W hat it looks like. There are a flurry of complaints on Twitter, which I collected over here , all showing complaints with screenshots of the error.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
David Meerman Scott
JUNE 6, 2023
Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.
The 5% Institute
JUNE 6, 2023
In today’s highly competitive business landscape, customer relationship management (CRM) has become a crucial aspect of successful organizations. A CRM system is a powerful tool that enables businesses to manage and optimize their interactions with customers throughout the entire customer lifecycle. This article will delve into the definition, benefits, types, key features, implementation process, popular systems, factors to consider, challenges, and best practices associated with CRM syst
criteria for success
JUNE 6, 2023
Ted Blosser is the CEO and co-founder of WorkRamp. He's built his career in the tech industry at companies you would recognize. His journey stems from varying roles such as account executive to product manager. Based in California, he now leads a powerful team at WorkRamp! We hope you enjoy his story! Discussion with Ted Blosser: In this episode, we discuss: Moving from sales to product Real versus artificial growth Honing in on your “go-to market” Importance of aligning your team on
Highspot
JUNE 6, 2023
Boardrooms across the globe are dialed in on sales productivity, and rightly so. Sales productivity is the backbone of revenue generation, and during a time when businesses are being forced to achieve more with less, strengthening it has never been more vital. Companies that have “cracked the code” on driving consistent sales rep productivity at scale are experiencing repeatable revenue growth, higher percentage of overall rep attainment, and stronger employee engagement.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
G2
JUNE 6, 2023
Buy now pay later (BNPL) lets customers purchase products immediately and defer payments over time. Think of it as a digital-age layaway plan with the added bonus of being able to enjoy your purchases as soon as possible.
The 5% Institute
JUNE 6, 2023
Inside sales consulting plays a crucial role in helping businesses enhance their sales performance, increase revenue generation, and optimize their sales processes. By leveraging the expertise of inside sales consultants, companies can gain valuable insights, implement effective strategies, and improve the productivity of their sales teams. In this article, we will explore the benefits of inside sales consulting, the key services provided by inside sales consultants, how to choose the right cons
Sell Or Die
JUNE 6, 2023
In this episode we talk with Dr Wayne Pickering, Dr. Wayne “THE MANGO MAN” Pickering is a wounded Vietnam Veteran of 3 terms. He was on the US Navy Seal Support Team on his 2nd & 3rd Terms and today he is Living a Life of NO Regrets as he has Hoisted the FLAG in his Life. His Creed is = “Our Past must to be a Point of Reference and not a Place of Residence.
The 5% Institute
JUNE 6, 2023
Special note; print out this article and sales meeting agenda example, practice it, and take notes for your own sales team meetings. Sales meetings play a crucial role in the success of any sales team. They provide an opportunity for team members to align their efforts, share updates, and collaborate on strategies to drive revenue growth. However, without proper planning and structure, sales meetings can quickly become unproductive and fail to achieve their objectives.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Salesforce
JUNE 6, 2023
For many years, brands talked at their customers instead of with them. Marketers told customers what they wanted, rather than asking them what they needed. Advertisers addressed everyone with a single campaign. Thanks to conversational marketing — connecting with customers through personalized, two-way conversations in real time — these “one size fits all” tactics are becoming a thing of the past.
Salesforce
JUNE 6, 2023
She fit our buyer persona to a tee — or so it seemed. She was an HR leader with a $100k problem: trying to grow and keep her people. I was a partner at Dale Carnegie with a training program that had the answer. But five minutes into our first call, I knew it was a bust. She wanted a lunch-and-learn when what she needed was a development program. She spoke about activities and topics instead of outcomes and goals.
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