Iannarino

NOVEMBER 13, 2023

Discover why treating sales like a lottery is a flawed strategy and how adopting an intentional approach can transform your sales results.

Gaming 312

Gaming Sales 312

Sales Pop!

NOVEMBER 13, 2023

In an ideal world, negotiations would always happen face-to-face, allowing for immediate responses and a clearer read of the room. However, as virtual communication becomes the norm, negotiating via email has become increasingly prevalent. Customers, especially, are opting for email negotiations. Why? Because email offers them a distinct advantage. By negotiating through email, customers can: Create a virtual barrier, making it easier for them to conceal their true reactions from sellers, who wo

Negotiate 162

Negotiate Strategize Trust Construction 162

Search Engine Land

NOVEMBER 13, 2023

Google’s Search Liaison, Danny Sullivan, has reportedly said that major changes are coming to Google’s search rankings in the future. This comes from a talk Sullivan gave at an event last Friday, where he was quoted as saying that these “major changes” are coming and that some may need to “buckle up.” Danny Sullivan after this story was published replied on X saying, “I was talking about various things people have raised where they want to see our result

Engineering 138

Engineering 138

Salesforce

NOVEMBER 13, 2023

We are at an inflection point in the history of application development. Game-changing innovations in AI are transforming the way we build apps, enabling us to create experiences that were previously unimaginable. This is reminiscent of the shift from mainframe to client/server applications, and later from client/server to internet applications. In both cases, the new technology was so transformative that it led companies to change course, rethink and often rewrite their existing applications, a

Customer Relationship Management 130

Customer Relationship Management Trust Relationship Management Presentation 130

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

SaaStr

NOVEMBER 13, 2023

So the Wall Street Journal did a great job slicing and dicing IPO data recently. To me, the most jarring statistic was this one: 80% of IPOs since 2020 are trading below their IPO price, or “broken ”: So what, you might think? Buyer beware? Hooray for “efficient IPOs” that don’t leave money on the table, some say? Perhaps. But the problem is this — when folks don’t make money off startups, everything gums up and slows down.

Price 124

Price Process 124

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is often more challenging than it sounds. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Customers 122

Customers Government Start-ups Engineering 122

Martech

NOVEMBER 13, 2023

What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. “We rely to a large extent on the Office Choice national support office,” she said. The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor).

Education 119

Education Campaign CRM Sales 119

SaaStr

NOVEMBER 13, 2023

How do you scale a product organization quickly? VP of Product at Drata Brian Elmi and Director of Product Management Dana Mauger share five not-so-secret secrets of product velocity at SaaStr Annual this year. Spoiler alert: These are probably things you already know, but they’re much harder to do in action than in theory. Let’s see how Drata does it — a relatively young company of only 2.5 years, has seen massive growth and over 14 different frameworks, trust center capabilities, Enterprise ri

Product 114

Product Construction Trust Start-ups 114

Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.

Conversion 115

Conversion Retail Price Engineering 115

Search Engine Land

NOVEMBER 13, 2023

As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. This article aims to simplify transformers, explaining what they are, how they function, why they matter, and how you can incorporate this machine learning approach into your marketing efforts. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary

Objectives and Key Results 112

Objectives and Key Results Networking Technology Technology 112

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Martech

NOVEMBER 13, 2023

“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “Our customers have a vision of what they can do to help their customers work, play and live be

Campaign 105

Campaign Price Technology Technology 105

Search Engine Land

NOVEMBER 13, 2023

Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research more strategically and effectively.

Represent 109

Represent Strategize Construction Education 109

Hubspot

NOVEMBER 13, 2023

There’s nothing quite like coming home to a package you‘ve been eagerly awaiting. If you’re anything like me, you take your time to unbox your item, and savor the experience. That’s why your ecommerce packaging needs to be clever, carefully, designed, and inventive. Capitalizing on your customers’ emotions during this moment is the key to leaving a lasting impact and creating an unforgettable buyer experience.

Transportation 78

Transportation Non-Profits Construction Manufacturing 78

Search Engine Land

NOVEMBER 13, 2023

A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google).

Campaign 103

Campaign Lead generation Conversion Growth 103

Advertisement

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

B2B

Salesforce

NOVEMBER 13, 2023

Business success depends on having the right information at the right time. The stakes are even higher with artificial intelligence spurring an unprecedented need for businesses to have access to quality, trusted information. In fact, 92% of analytics and IT decision-makers say trustworthy data is needed more than ever. To meet this demand, leaders need to empower everyone to lead with data maturity and build a trusted data foundation across their organizations.

Government 75

Government Trust Follow-up Meeting 75

Search Engine Land

NOVEMBER 13, 2023

Google has added new reporting within Google Search Console’s performance reports for the learning video rich results. You can access these reports under the search appearance section within the performance report, if you have learning video structured data on your website. What it looks like. Google shared a screenshot of the report showing learning video rich results on X.

Territory 99

Territory Education Engineering 99

Spiro Technologies

NOVEMBER 13, 2023

We’re excited to share that Spiro.AI has joined the National Association of Electrical Distributors (NAED) as an Allied Partner. The NAED is a renowned association that brings together key p layers in electrical distribution, with the explicit goal of “helping progressive distributors overcome business obstacles by delivering resources so they can own their customer.

Electricity 64

Electricity Manufacturing Gaming Conversion 64

Salesforce

NOVEMBER 13, 2023

The world of enterprise sales (or “complex sales”) is a good place to be — bigger playing field, bigger impact, bigger revenue, and exciting challenges. But it can be hard to know where to begin. Ask an enterprise sales rep what they’re selling at the start of the enterprise sales process, and you might hear: “I don’t know yet.” That’s because enterprise sales is not about selling products.

CRM 59

CRM Sales Cross-sell Up-sell 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Search Engine Land

NOVEMBER 13, 2023

In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. As AdWeek reports, it’s not uncommon for small-to-medium-sized firms to see upwards of 40% client turnover year over year. Too much client churn can be a death blow to your agency since it costs up to four times as much to earn a new client as to retain an existing one.

Clients 90

Clients Objectives and Key Results Referrals Non-Profits 90