Iannarino

NOVEMBER 13, 2023

Discover why treating sales like a lottery is a flawed strategy and how adopting an intentional approach can transform your sales results.

Gaming 312

Gaming Sales 312

Search Engine Land

NOVEMBER 13, 2023

Google’s Search Liaison, Danny Sullivan, has reportedly said that major changes are coming to Google’s search rankings in the future. This comes from a talk Sullivan gave at an event last Friday, where he was quoted as saying that these “major changes” are coming and that some may need to “buckle up.” Danny Sullivan after this story was published replied on X saying, “I was talking about various things people have raised where they want to see our result

Engineering 139

Engineering 139

Salesforce

NOVEMBER 13, 2023

We are at an inflection point in the history of application development. Game-changing innovations in AI are transforming the way we build apps, enabling us to create experiences that were previously unimaginable. This is reminiscent of the shift from mainframe to client/server applications, and later from client/server to internet applications. In both cases, the new technology was so transformative that it led companies to change course, rethink and often rewrite their existing applications, a

Customer Relationship Management 130

Customer Relationship Management Trust Relationship Management Presentation 130

Search Engine Land

NOVEMBER 13, 2023

As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. This article aims to simplify transformers, explaining what they are, how they function, why they matter, and how you can incorporate this machine learning approach into your marketing efforts. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary

Objectives and Key Results 118

Objectives and Key Results Networking Technology Technology 118

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

NOVEMBER 13, 2023

What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. “We rely to a large extent on the Office Choice national support office,” she said. The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor).

Education 102

Education Campaign CRM Sales 102

Search Engine Land

NOVEMBER 13, 2023

Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research more strategically and effectively.

Represent 115

Represent Strategize Construction Education 115

Search Engine Land

NOVEMBER 13, 2023

A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google).

Campaign 110

Campaign Lead generation Conversion Growth 110

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is often more challenging than it sounds. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Customers 97

Customers Government Start-ups Process 97

Search Engine Land

NOVEMBER 13, 2023

Google has added new reporting within Google Search Console’s performance reports for the learning video rich results. You can access these reports under the search appearance section within the performance report, if you have learning video structured data on your website. What it looks like. Google shared a screenshot of the report showing learning video rich results on X.

Territory 105

Territory Education Engineering 105

SaaStr

NOVEMBER 13, 2023

Dear SaaStr: What Has Been Your Biggest Career Mistake? Maybe not slowing down just a little bit. The week in my first real professional job when I realized I’d been there long enough and had nothing left to learn … I walked in and quit that day on the spot. I had no idea what I would do next and had zero savings. It worked out but maybe I should have found at least one person who would hire me before I did that.

Start-ups 94

Start-ups Growth 94

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

NOVEMBER 13, 2023

In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. As AdWeek reports, it’s not uncommon for small-to-medium-sized firms to see upwards of 40% client turnover year over year. Too much client churn can be a death blow to your agency since it costs up to four times as much to earn a new client as to retain an existing one.

Clients 96

Clients Objectives and Key Results Referrals Non-Profits 96

Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.

Conversion 90

Conversion Retail Price Engineering 90

SaaStr

NOVEMBER 13, 2023

How do you scale a product organization quickly? VP of Product at Drata Brian Elmi and Director of Product Management Dana Mauger share five not-so-secret secrets of product velocity at SaaStr Annual this year. Spoiler alert: These are probably things you already know, but they’re much harder to do in action than in theory. Let’s see how Drata does it — a relatively young company of only 2.5 years, has seen massive growth and over 14 different frameworks, trust center capabilities, Enterprise ri

Product 86

Product Construction Trust Start-ups 86

Salesforce

NOVEMBER 13, 2023

Business success depends on having the right information at the right time. The stakes are even higher with artificial intelligence spurring an unprecedented need for businesses to have access to quality, trusted information. In fact, 92% of analytics and IT decision-makers say trustworthy data is needed more than ever. To meet this demand, leaders need to empower everyone to lead with data maturity and build a trusted data foundation across their organizations.

Government 75

Government Trust Follow-up Meeting 75

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Martech

NOVEMBER 13, 2023

“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “Our customers have a vision of what they can do to help their customers work, play and live be

Campaign 74

Campaign Price Technology Technology 74

Spiro Technologies

NOVEMBER 13, 2023

We’re excited to share that Spiro.AI has joined the National Association of Electrical Distributors (NAED) as an Allied Partner. The NAED is a renowned association that brings together key p layers in electrical distribution, with the explicit goal of “helping progressive distributors overcome business obstacles by delivering resources so they can own their customer.

Electricity 64

Electricity Manufacturing Gaming Conversion 64

Sales Pop!

NOVEMBER 13, 2023

In an ideal world, negotiations would always happen face-to-face, allowing for immediate responses and a clearer read of the room. However, as virtual communication becomes the norm, negotiating via email has become increasingly prevalent. Customers, especially, are opting for email negotiations. Why? Because email offers them a distinct advantage. By negotiating through email, customers can: Create a virtual barrier, making it easier for them to conceal their true reactions from sellers, who wo

Negotiate 64

Negotiate Strategize Trust Construction 64

Hubspot

NOVEMBER 13, 2023

There’s nothing quite like coming home to a package you‘ve been eagerly awaiting. If you’re anything like me, you take your time to unbox your item, and savor the experience. That’s why your ecommerce packaging needs to be clever, carefully, designed, and inventive. Capitalizing on your customers’ emotions during this moment is the key to leaving a lasting impact and creating an unforgettable buyer experience.

Transportation 71

Transportation Non-Profits Construction Manufacturing 71

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Salesforce

NOVEMBER 13, 2023

The world of enterprise sales (or “complex sales”) is a good place to be — bigger playing field, bigger impact, bigger revenue, and exciting challenges. But it can be hard to know where to begin. Ask an enterprise sales rep what they’re selling at the start of the enterprise sales process, and you might hear: “I don’t know yet.” That’s because enterprise sales is not about selling products.

CRM 59

CRM Sales Cross-sell Up-sell 59