Wed.Aug 28, 2024

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New Adobe Workfront Planning ties campaign development to execution

Martech

Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The aim is to replace manual gathering of disparate information with customizable visualizations in a generative AI-powered interface (think natural language prompts and conversations).

Campaign 122
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How to Close the Gap Between Sales Goals and Results: The Ultimate Guide to Doing the Work

Iannarino

To achieve extraordinary sales results, commit to the work others are unwilling to do.

Closing 259
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Global search engine AI innovations: What SEOs need to know

Search Engine Land

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. seeing a 4% increase, according to data from Glimpse. While this isn’t substantial, the spike at the end of May correlates with the period immediately after Google I/O and the less-than-desirable AI Overview results.

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…….This Is Personalization???!!?

Partners in Excellence

“You have to personalize your outreach, if you expect to engage your prospects……” This is the mantra of all sorts of gurus and people interested in selling you programs/tools to help personalize. While it’s not wrong, the implementation goes way off base. Here’s a prospecting email I got today: “Hey David, Saw on LinkedIn that you attended University of California, Berkeley.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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New Google tools to boost first-party data strategies

Search Engine Land

Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies , with privacy regulations still in place, first-party data has become crucial. These tools is intended to help you simplify data collection and management while respecting user privacy.

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5 Interesting Learnings From Bill at $1.4 Billion in ARR

SaaStr

So we’re very excited to have René Lacerte, founder and CEO of Bill, at 2024 SaaStr Annual, Sep 10-12 in SF Bay ! Grab the final tickets here!! And with that, it seemed a good time to dig in with one of the great SMB leaders Bill. At $1.4 Billion in ARR, growing 22% year-over-year. With a super impressive 111% NRR from SMBs. 5 Interesting Learnings: #1.

Start-ups 119

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Clodura.AI’s CEO on Navigating the AI-Driven Sales Revolution

G2

Jeffrey Gitomer, author of "The Sales Bible," famously said, "Great salespeople are relationship builders who provide value and help their customers win.

Sales 118
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Dear SaaStr: I Just Sent an Email to a VC with Two Typos. Should I Resend It?

SaaStr

Dear SaaStr: I Just Sent a Email to a VC with Two Typos. Should I Resend It? No, no, no and no. First, VCs want to see strength. Not arrogance usually, but strength. Some whimpy email apologizing for some typos isn’t strength. Second, it shows poor prioritization. This is really a good use of your time? Third, VCs have lots of typos, too. They don’t even care.

Growth 109
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How DSRP, A Systems Thinking Framework, Can Make Us Better at Sales

Membrain

Systems thinking is a way of looking at the world that helps solve what are often referred to as “wicked problems.” On the global stage, “wicked problems” include issues like world hunger, ongoing military conflicts, and environmental degradation. But “wicked problems” can also apply on a more modest level, such as the biggest and most difficult challenges your sales organization faces.

Sales 75
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You Like Nimble CRM & You Want To Go DIY

Adaptive Business Services

Do It Yourself. Maybe you are tech savvy or you have a CRM background and how hard can it be? While I applaud your confidence, I would also caution against it. If you really want to deploy Nimble, and to leverage it to its full potential, I think that you may wish to consider getting a little help. What is your time worth? I have used CRM since the late 80”s and I have been a Nimble Solution Partner since before it was introduced in 2012.

CRM 71
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Working in Themes: The Big Unblock to Efficient Growth

G2

The average person sees over 4,000 ads daily, gets 121 emails, and is generally flooded with marketing and sales pitches. One-off campaigns and messages just don’t work in 2024. To cut through the noise, you need to market in a consistent and memorable way.

Growth 66
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Transfer Mailchimp List of Subscribers

Sales Nexus

See how to easily transfer your Mailchimp list of subscribers into SalesNexus CRM and Marketing Automation solution in minutes.

CRM 52
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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click ( PPC ) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the holiday noise. Seasonal PPC isn’t about simply increasing your ad spend when the leaves start to fall.

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CMOs and VPs of Marketing: Join the Epic SaaStr Annual CMO Brunch on Sep 12!!

SaaStr

We’ve pulled together an epic group of CMOs and VPs of Marketing and Growth on Sep 12 for a deep dive on just what’s happening today in SaaS! Apply NOW to join us in San Mateo on Thursday Sep 12, with leaders including the CMOs of Snowflake, Freshworks, Workato, New Relic, and so many others: We’ve got an incredible group of hundreds of the best marketers in SaaS coming: 10:00 – 10:05 CMO-Brunch – Welcome and Overview with Carilu Dietrich, ex-CMO of Atlassian 10:05

GTM 119
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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How to optimize your app as part of a cross-device approach

Martech

The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.

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Sales 101: Go From Beginner to Pro With These Strategies

Hubspot

Welcome to HubSpot's Sales 101 — a crash course on some of the key concepts, tools, and tactics you, a new or aspiring sales rep, should have a grip on as you get your career off the ground. Sales is, at its core, a fundamentally technical practice that's guided by finesse and creativity. So while your success in the field will ultimately be self-driven, there are some universally applicable elements that should inform how you conduct your efforts.

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RMN ad spending up 26% but questions remain

Martech

Ad spending on retail media networks (RMN) is projected to increase 26% this year to nearly $55 billion, according to a new study from the ANA. Despite this, it’s clear advertisers are still hesitant about the channel. RMNs have attracted a lot of attention in the past few years, partly because of the extraordinary proliferation of new entrants in the channel.

Retail 120