Anthony Cole Training
JULY 14, 2022
Selling is a “slight edge business.” By that, we mean that the line that separates high performers from mediocre performers is usually a very small difference. There is very little you can control in selling. You can’t make prospects take your call. You can’t make prospects agree to meet with you. You can’t make them move forward in your sales process and you certainly can’t make them buy from you.
Iannarino
JULY 14, 2022
When a client has done something in a certain way over a long time, the fact that it has always worked can cause them to believe it will—or should—still work. While years pass, things change and nature takes her toll. What once was the best practice slowly starts to decay. Because the change is incremental and difficult to perceive, it becomes increasingly difficult to produce outcomes that were once easily obtained.
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Sales Pop!
JULY 14, 2022
I taught a Selling class at Loyola University Maryland and many of the students were shocked when they saw the syllabus, which indicated that participation was 50% of their grade. I always promised my students that I would focus on what was truly important in the real world of selling, not what was chronicled in textbooks and articles. And active participation in the real world of selling, of course, is worth much more than 50% of the grade.
Veloxy
JULY 14, 2022
What is your closing ratio? Your closing ratio (or close rate) measures your overall sales efficiency. It’s calculated by dividing the number of sales you’ve closed by the number of leads or opportunities in your pipeline (and multiplying that by 100 to generate a percent). Let’s say you had 10 opportunities last month and you closed 3 deals. Your closing ratio for June would have been 30%.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
SaaStr
JULY 14, 2022
Every year, you should double your TTAM. Your True TAM. (Not the TAM in the deck you made for the VCs). Otherwise, growth stalls. — Jason BeKind Lemkin #???????????? (@jasonlk) July 10, 2022. So generally, as an investor, you don’t want to worry too much about TAM — Total Addressable Market. At least, not after a certain point. If a SaaS company can double or even triple at $1m ARR, it’s on to something good.
Martech
JULY 14, 2022
Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Total U.S. online sales came in at $6 billion the first day, and $5.9 billion the second day. This comes against the background of a three-month slowdown in online inflation, also reported by Adobe.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JULY 14, 2022
B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members.
SaaStr
JULY 14, 2022
SaaStr is turning 10! What started as a simple WordPress blog in 2012 has now become the world’s largest community of SaaS executives, founders, and entrepreneurs. Our goal is (and remains) to help everyone get from $0 to $100m+ ARR with less stress and more success. We do that with a combination of industry-leading content and community connections.
Martech
JULY 14, 2022
Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital Marketing at Genpact, offers a guide to how you can analyze your ABM needs and build a cohesive plan to meet them. ABM allows you to create and manage campaigns that specifically target a set of accounts.
SaaStr
JULY 14, 2022
SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Michael Grinich, the CEO of WorkOS and his advice on how to get enterprise-ready. In this episode, Michael Grinich discusses the lessons he learned the hard way at Nylas that led him to founding WorkOS. What it means to be enterprise ready and the process of building enterprise applications.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
JULY 14, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Sales Hacker
JULY 14, 2022
Let’s start with a definition. What is “founder-sales?” . Founder-sales happens when the founder is the one responsible for selling his/her products to prospects, and heading the GTM motion for the company. . Why is founder-sales important? By default, founders are always selling: Selling to investors on why they should provide them with capital. . Selling their journey to the press. .
Martech
JULY 14, 2022
Netflix has named Microsoft as adtech partner for a new ad-supported offering. In April, Netflix teased the move to an ad-supported tier in response to fleeing subscribers. The streamer shed 600,000 subscribers in 1Q and expects to lose another 2 million in the most recent quarter. How we got here. Microsoft strengthened its position in the adtech game by acquiring Xandr from AT&T late last year.
Spiro Technologies
JULY 14, 2022
Conversations between salespeople and their prospects range from the mundane to the dramatic, as the complexity of human interaction is usually on full display. Exceptional salespeople don’t fear these conversations and are happy to follow them wherever they lead, while remaining focused on their end goal: getting a prospect to sign. The one conversation that makes most salespeople nervous, however, is the one about price.
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Partners in Excellence
JULY 14, 2022
Every once in a while, some of us go to a 5-star restaurant. Rather than ordering off the menu, choosing appetizers, soups, entrees, sides, desserts, wines, piecemeal; we ask the chef to prepare a complete meal. The chef makes the choices for everything from soup to nuts (literally), making sure we get a complete meal (where we might skip things ordering from the menu).
Salesforce
JULY 14, 2022
I admit I’m a little biased, but I think the product demo is the most important part of a marketing strategy. It’s a chance to put your product’s best qualities in the spotlight, answer questions, and turn naysayers into believers. I’ve been doing product demos at Salesforce for a long time, and I’ve learned there’s nuance to delivering great presentations.
Sales Hacker
JULY 14, 2022
We’ve all gotten a terrible sales video sent by a rep using a webcam from 1999, pitching their company without a smidgen of personalization or professionalism. Video can be an incredibly powerful tool – but in the words of Uncle Ben, “With great power, comes great responsibility”. You’ll learn: Where to best use video in your outreach. LIVE script feedback.
Salesforce
JULY 14, 2022
The charity that made a lasting impact The power of compassion in business Finding the ideal design thinking opportunity How to add Salesforce to your design toolkit Why Salesforce Design Certifications are a must Four tips to supercharge your design career journey. If there’s one thing I’ve learned about Salesforce, it’s that everyone is welcome and can thrive in this ecosystem.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sales Hacker
JULY 14, 2022
Comp plans are one of those things that you can mess up in a million ways. Truth is, there’s not a silver bullet comp plan that works all the time BUT there is a perfect comp plan for where you are now and how you work. Tito Bohrt , CEO of AltiSales, dissects parts of the comp plan, the different circumstances at companies of different sizes and stages, and what variables you should consider to optimize your comp plan for fairness and success.
Salesforce
JULY 14, 2022
That whole email thing? It’s not going away. Three hundred billion emails per day were sent around the world last year, according to market research company Statista — and every year the number climbs by about 15 billion. So it’s as good a time as any to get current on the best sales email tips. “As work goes hybrid, email is way more important than it ever was,” said Ryan Ott, an enterprise account director at Salesforce.
Eliminate Your Competition
JULY 14, 2022
In most industries, a single company controls the market. Compared with their competitors, they have a much larger market share, top-of-the-line products, a more significant marketing budget and reach, and more company cachet. Life can be very intimidating for salespeople who compete against these industry giants. However, a Harvard Business Review study provides some good news in this regard.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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