Fri.Oct 28, 2022

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10 Best Ways To Increase Sales Productivity On Your Sales Team

Iannarino

Are your team’s win rates dwindling while your sales cycle stretches into eternity? If so, you’re likely looking for ways to increase sales productivity for your team.

Product 269
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Thou Shalt Always Be Prospecting: The 10 Commandments of Sales Success

Anthony Cole Training

Do you ever hear that your salespeople don't have enough time to prospect? Share this video with your people who might struggle with consistent prospecting. This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Today we dive into number two- Thou Shalt Always Be Prospecting.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces.

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13 essential SEO skills you need to succeed

Search Engine Land

What is the greatest skill in SEO? If you believe this tweet , it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. As I’ve always found, asking many SEO professionals one question will get a wide variety of opinions.

UX 124
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Dear SaaStr: Should I Start My SaaS App Off As Totally Free?

SaaStr

Dear SaaStr: Should I Start My SaaS App Off Totally Free? Almost always — no matter how freemium you want to go in SaaS, you should at least have a paid edition on Day 1. Even if you are going pure freemium. My top 50 biggest mistakes include not charging at all for our first few months. Free “customers” for many SaaS apps can be a waste of a fair amount of time and energy — and in fact worse than that: First, you usually don’t get that many free users in B2B.

B2B 122
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3 Best Cold Calling Scripts and Tips

RAIN Group

Many people want to believe that cold calling doesn't work because they don't want to have to get on the phone. Indeed, there are many ways to do it wrong and fail. Many cold callers use deceptive tactics to get through and leave a bad taste in buyers' mouths.

Cold Call 122

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Key Takeaways From Attending 2022 Marketing Prof’s B2B Forum

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing. For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! I attended this year’s event which was held in Boston, from October 12 to 14. It was jam-packed with 53 sessions and 7 keynotes all aimed at giving B2B professionals real-world strategies to make an impact.

B2B 119
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Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

Martech

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. Samba TV’s insights are derived from over 20 television manufacturers, sourcing viewership data on U.S. households across gaming and OTT (over-the-top TV) devices, as well as linear TV services (aka cable).

Gaming 117
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CRO Confidential: Improve Margins and Beat the Competition for Capital With Sam Blond of Founders Fund (Pod 603 + Video)

SaaStr

Conversations about the state of the SaaS market in 2022 are everywhere, and it can seem overwhelming for entrepreneurs and business leaders to make sense of everything. In the first session of the eye-opening CRO Confidential series, SaaStr CEO Jason Lemkin interviews Founders Fund Partner Sam Blond about the current economic climate. Blond drills down to the critical points founders need to know to stay successful and attract investors. .

Growth 105
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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

Organizations’ use of carbon credits as part of their climate action strategies has sparked both excitement and concern globally. Carbon credits — which represent the avoidance, reduction, or removal of greenhouse gasses in order to compensate for emissions made elsewhere — can play an important role in our collective journey to a more sustainable and nature-positive future.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Revenue Operator Heroes of the Roundtable

Sales Hacker

Month-on-month and quarter-on-quarter, the job to be done for anyone in the RevOps world gets harder and harder. With less predictability than ever before, it has become seemingly impossible to accurately forecast, analyze sequence strategy, manage pipeline & review deals efficiently. We’re here to solve that problem. Outreach and Sales Hacker will be hosting their very first virtual roundtable, especially for Revenue Operators!

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Search Engine Land

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces.

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From capturing leads to generating demand: Breaking down B2B marketing’s pivot

Martech

B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . To predictably generate revenue and customers in today’s digital-first world, marketing and GTM leaders are rethinking and reformulating demand strategies, tactics and mindsets that

B2B 130
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How to make the most of Performance Max this holiday shopping season

Search Engine Land

Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How do we make it work this holiday shopping season? Ideally, you should’ve prepared everything in advance. Black Friday is in ~30 days! If you’re just starting now, you’re already behind. Below are some ways you can still get ahead. 1. Audience signals.

Promote 84
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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What Blew My Mind at the 2022 Sales Success Summit

Sales Hacker

I recently had the genuine pleasure of attending Scott Ingram’s 2022 Sales Success Summit. (Really! Is every sales event so provocative and fun?). Here are some things I learned and loved. But first —. What is the Sales Success Summit? The summit is an idea-rich, TED-style event held over two days. The speakers, drawn from Scott Ingram’s Sales Success Stories podcast , are the #1 top sellers (or in the top 1% of sellers) in their companies.

Sales 108
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Outbound Lead Generation: Proven Strategies & Tips

SalesHandy

When inbound lead generation first made an appearance a lot of marketers were quick to predict the redundancy of outbound lead generation. Little did they know where outbound lead gen was actually headed. Almost a decade later, outbound lead generation remains to be as strong and paramount as it was in the lead generation sphere. In fact, several studies have shown emails consistently outperform any other type of lead generation method, especially in terms of effectiveness.