Martech
AUGUST 2, 2024
Nature is a genius at adaptation. For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning works better if marketers take a cue from how nature approaches change. “Oh, goodie!
Search Engine Land
AUGUST 2, 2024
I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. However, I would be lost without a few tools in particular. I want to share why I love them (or love to hate them), how I use them to build strategy and execute tactics and their limitations. 1.
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Martech
AUGUST 2, 2024
How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Assessing value with limited information Imagine that I called you out of the blue.
Search Engine Land
AUGUST 2, 2024
Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones. However, many businesses overlook the importance of client retention. It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has been carried out, they often don’t really understand SEO either, which can present an additional challenge.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Martech
AUGUST 2, 2024
How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. The digital world did little to change this. Attribution and web traffic data aren’t foolproof. Consumers move between devices and online identities. And that makes a thorough understanding of where people come from and where they go online very difficult to understand.
Search Engine Land
AUGUST 2, 2024
Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for businesses targeting audiences in affected jurisdictions, regardless of the advertiser’s location. By the numbers: 2.5% Canada DST Fee starting Oct. 1.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
AUGUST 2, 2024
If you’ve been following Salesforce, you might have heard us refer to our “Salesforce community.” What is that and why is it important to us? If you’re looking for the one overarching concept that makes Salesforce a great place to work, you’d be hard-pressed to find a better answer than community. Marc Benioff and Hawai’i Salesforce Chair and CEO Marc Benioff has been a part of the Hawai’i community for 25 years, where he learned about the concept of ‘ Ohana.
Search Engine Land
AUGUST 2, 2024
Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s plans to give users more control.
Martech
AUGUST 2, 2024
Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Nonetheless, analysts managed to be disappointed about it. Analysts were expecting Amazon to report online advertising sales of $13 billion. Amazon’s advertising growth rate slowed last quarter, down from 24% in the first three months of the year.
Iannarino
AUGUST 2, 2024
Unlock the secrets to finding the perfect sales book tailored to your needs with expert insights.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Partners in Excellence
AUGUST 2, 2024
It’s become the fashion to apply lean/agile manufacturing approaches to our selling and GTM strategies. There are some principles we can learn from manufacturing (just as there are some we can learn from design/development, procurement and other sectors). But after spending years working closely with manufacturing executives, going through “Black Belt,” lean, and agile training programs, I have serious reservations about the rigidity with which these principles are being applie
SaaStr
AUGUST 2, 2024
So there haven’t been many IPOs since 2021 … but they are slowly coming back. Klaviyo, Rubrik and Onstream are the first 3 SaaS IPOs in years. That’s not many. But it’s enough to look at some data. And with that … how long does it take to IPO in SaaS, on average — for those that do? The answer: 10.4 Years And the last 3 IPOs?
The Advantexe Advisor
AUGUST 2, 2024
Earlier this week, I shared some ideas and insights about ways of preparing for the upcoming big sales meeting. That blog post generated lots of interest and many questions in my inbox. As a follow-up, and to present some additional ideas, I am pleased to share a specific application of an immersive simulation-centric meeting experience. What is a “Walk in the Mile in the Shoes of Your Customer” Business Simulation?
SaaStr
AUGUST 2, 2024
Dear SaaStr: What Was The Worst Argument or Fight You’ve Had With a Cofounder? The biggest disagreement I had with a co-founder was ultimately unresolveable: The biggest difference between the various start-ups I’ve co-founded and worked at is when it was OK to fail: I do not believe it is OK to fail unless there was truly no other option. I do not believe you can quit until there isn’t an ounce of gas left in the tank.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
G2
AUGUST 2, 2024
For SaaS vendors, the pressure to drive efficient revenue growth has never been higher. Findings from our latest Buyer Behavior Report underscore the challenging environment facing sales and marketing teams today.
SaaStr
AUGUST 2, 2024
What is the PLG trap, and why do companies fall for it? Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. Identifying the PLG Trap It’s fair to say that most organizations using the PLG playbook focus on B2C or end-user acquisition.
G2
AUGUST 2, 2024
Learn what NFC business cards are, how they work, and their benefits. Gain practical insights for making a memorable impression with every tap.
SalesHood
AUGUST 2, 2024
B2B sales requires planning, relationship management, and strategic negotiation to align with corporate objectives and procurement cycles.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
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