Highspot
APRIL 1, 2025
Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. AI-driven simulations provide judgment-free, personalized feedback, helping managers improve skills without peer scrutiny. Traditional onboarding can take up to 26 weeks at the executive level; AI role-play cuts this time dramatically.
Engage Selling
APRIL 1, 2025
Leadership isn’t about proving you’re the best salesperson. Learn how to encourage ownership and engagement, so you build a team that’s motivated and aligned with your goals. For more strategies … The post Don’t Compete with Your Team first appeared on Colleen Francis - The Sales Leader.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Highspot
APRIL 1, 2025
Weve all seen the headlines. AI isnt just emerging; its here and taking over nearly every aspect of our livesand business. Smart leaders understand the impetus to integrate this transformative technology into all of their teams, processes, and systems. On top of that, they know AI has a particular power when it comes to sales: a whopping 97% of sales leaders understand that AI-powered tools can help their teams perform at the highest level.
Martech
APRIL 1, 2025
Your website is more than a digital brochure. Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
SaaStr
APRIL 1, 2025
Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. They did a deep dive looking at top learnings not just from their own ecosystems, but from the top CROs Sam has interviewed recently on the CRO Confidential series: the CRO of Toast, the CRO of Databricks, the VPS of Windsutf/Codeium, the CRO of Wiz and more!
Hubspot
APRIL 1, 2025
Before you start Googling: No, AI agents arent secret spies fueled by mysterious government schemes. The AI agents Im talking about actually serve an entirely different purpose. And I know youre probably like, Whats this lady even going on about? I know I sound cryptic AF, so allow me to explain further. Despite their misleading name, AI agents were designed to assist, enhance, and optimize the operations and workflows of various businesses, especially enterprise-level ones.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
APRIL 1, 2025
The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI) and evolving buyer behavior. Four GTM experts discussed these changes and how to respond to them at “The GTM Revolution Will Not Be Televised” panel during The MarTech Conference last month. “Artificial intelligence, business-to-consumer marketing tactics and financial accountability are resh
SaaStr
APRIL 1, 2025
Dear SaaStr: What Are The Top 5 Mistakes Founders Make With Their VC Investors? In rough order: #1. Hiding Important Things. VCs are wired to take bad news. But not for it to be thrown at them at the last minute: If Times Are Tough — Don’t Hide. Be Present. #2. Not Knowing the Zero Cash Date Cold. You just have to know exactly when the cash runs out.
Martech
APRIL 1, 2025
B2B tech stacks are becoming increasingly complex, with too many point solutions some rarely used and mounting SaaS subscription fees. Even worse, many stacks aren’t fulfilling their intended purpose. Only 17% of companies feel their tech stacks meet all their needs, a recent Webflow report reveals. New and promising tools are emerging almost daily and deserve a closer look.
SaaStr
APRIL 1, 2025
No one has a true crystal ball when it comes to Cloud spend in the coming years, but the leaders have a lot of data. Thoma Bravo is one of them. It’s the #1 Private Equity firm for B2B and SaaS companies and it surveyed 501 Cloud and SaaS buyers. Here’s what it found: Software spend will grow 19% a year the next 4 years SaaS will grow 13% a year, still substantial but lower than some Gartner estimates CIOs and enterprises are about 60% of the way in their digital transformation journ
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
G2
APRIL 1, 2025
While "AI in cybersecurity" might conjure images straight from a tech-thriller deepfakes perfectly mimicking your CEO or sophisticated social engineering attacks it might actually be the dawn of something far more interesting: AI-versus-AI warfare.
Salesforce
APRIL 1, 2025
We are thrilled to announce that Salesforce has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Customer Data Platforms for the second consecutive year. Gartner evaluated 12 vendors, and we are proud to be recognized as highest in Ability to Execute and furthest in Completeness of Vision. We see this Leader position as an acknowledgment of Salesforces unwavering commitment to delivering exceptional customer data solutions that empower businesses worldwide to achieve true Enter
Partners in Excellence
APRIL 1, 2025
No, I’m not going to talk about the latest/greatest way we can leverage AI to manage our calendars. What I’m focusing on is how little control most people are exercising over their own to-do lists. Sadly, perhaps unconsciously, we have ceded control of our to-do lists to our inboxes, text messages, calls, and social channels. As much as we try to leverage effective time management and time blocking techniques, others are controlling our to-do lists.
Salesforce
APRIL 1, 2025
Everyone shops online nowadays. So much that online sales have accounted for over 17% of retail sales, worldwide. Now, as a small or medium-sized business (SMB) owner you are making that happen for every single customer out there by being available online. SMBs are building amazing online stores where they showcase the best products in the most visually appealing way, selling brands, and reaching more people.According to our latest Connected Shoppers Report : 75% of retailers say AI agents will
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
G2
APRIL 1, 2025
Today, marketing automation isnt just about convenience it's the default standard for executing marketing strategies and plans. In fact, a well-structured marketing automation strategy can be the difference between wasted effort and measurable revenue impact. Lets start with the basics. Marketing automation is using software and technology to simplify and automate as much of the marketing process as technologically pragmatic.
Salesforce
APRIL 1, 2025
In today’s fast-paced world, waiting is not an option, especially when your customers need immediate assistance. They expect instant responses, and your business demands real-time insights to empower your agents. Every millisecond counts in delivering exceptional service. That’s why we’re thrilled to announce a leap forward in Salesforce Data Cloud that significantly enhances Agentforce : Real-Time Ingestion and Real Time Actions.
Expert insights. Personalized for you.
Let's personalize your content