Iannarino
MARCH 8, 2023
There are several ways to improve the effectiveness of a sales force, and B2B sales training is the first way most sales organizations level up their sales teams. Because salespeople have different strengths and weaknesses, sales leaders and managers need to address the gaps in the competencies and the important sales skills of everyone on their team.
SaaStr
MARCH 8, 2023
Did you know there is a “LinkedIn for Doctors”? That is doing $450,000,000 in ARR … growing a fairly mature 18%, but at an insane profitabilty level with a 43% (!) adjusted EBIDTA margin? Well, there is. It’s called Doximity and it’s worth $6.5 Billion Dollars. That’s 12x ARR even with fairly mature growth. Why?
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Membrain
MARCH 8, 2023
Ever since reading Jobs to Be Done: Theory to Practice by Anthony Ulwick, we’ve been applying many of its principles internally at Membrain. We are learning as we go, but one thing that stands out for me is how valuable this framework can be in helping prospects and customers shift the way THEY think about how they are engaging with your offerings.
SaaStr
MARCH 8, 2023
In celebration of International Women’s Day , we’re setting aside 1,500 no-cost VIP tickets to SaaStr events in 2023, including SaaStr Europa in London this June, and SaaStr Annual in the Bay Area this September. We believe that true innovation depends on hearing from, meeting with, and listening to people with a variety of perspectives and diverse backgrounds.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Heinz Marketing
MARCH 8, 2023
By Tom Swanson , Engagement Manager at Heinz Marketing Most change efforts fail to achieve established goals. This makes sense to me. Changing is difficult enough to do on your own (like my diet for reference, I really love ice cream). Now try change in a massive organization with cross-functional teams (and all the other business buzzwords). How do you “harness synergy” when you are coordinating a new process or implementing a new tool?
RAIN Group
MARCH 8, 2023
Sales leaders with a finger on the pulse of B2B sales know that marked change is underway. Some changes have been spurred by the global pandemic, with others hastened by the uncertainty of the economy. For their new report, Future of B2B Sales: The Big Reframe , authors at McKinsey & Company spoke to more than 50 heads of sales across a range of industries and geographies to better understand the shift in the B2B sales environment.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
MARCH 8, 2023
How did the largest product-led growth enterprise company in the world find success? In this week’s episode of CRO Confidential, Cameron Deatsch, CRO of Atlassian, shares his wisdom with Founders Fund Partner Sam Blond. Atlassian is trading at over $40B with revenue north of $3B. When the company started 20 years ago, it didn’t hire salespeople. Not because they planned to start as a product-led company but because they couldn’t afford to.
Martech
MARCH 8, 2023
The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Sounds overwhelming, right? This two-part guide summarizes the 630 pages and the most notable updates. Part 1 covers commerce and content management features, specifically the new Lighting Web Runtime template and enhancements to Salesforce Payments and CMS. Overall, this release provides a more user-friendly interface that simplifies the platform without sacrificing performance.
Search Engine Land
MARCH 8, 2023
Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. Google has been testing the desktop version since last November , and now it is officially live both on desktop and mobile search. What it looks like. Here is a screenshot of the new Sitename and updated favicon in desktop search – note, the old interface just had the URL, not the site name or the favicon: Here is the “sponsored” lab
Martech
MARCH 8, 2023
Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. “IWD 2023 is a great opportunity for businesses to reflect on the progress they have made with their diversity and inclusion initiatives, and how far they still have to go,” says Lauren Wetzel, chief operating officer of InfoSum, a data collaboration platform vendor.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
MARCH 8, 2023
Google has launched a new look and feel for the Google Trends portal. This update brings a new look, with real-time trends on the home page, updated hourly with links directly to publishers’ news articles, the company announced. What it looks like. Here is a screenshot of the top portion of the Google Trends home page from this morning: What is new.
Martech
MARCH 8, 2023
Today, HubSpot introduced a new generative AI tool, ChatSpot. The new app, currently in alpha, combines technology from HubSpot’s own CRM with OpenAI’s ChatGPT, DALL-E 2 and Google Docs applications like Google Sheets and Google Slides, according to a video posted by HubSpot founder and CTO Dharmesh Shah ( see below ). This week, Salesforce also unveiled Einstein GPT , integrating ChatGPT functionality with their CRM, sales clouds and Slack.
Search Engine Land
MARCH 8, 2023
Did Google move too slowly with AI? Is that why Google is now scrambling to put AI into everything? Two new reports paint two entirely different pictures of Google before – and since – the launch of ChatGPT. The Google search revolution that never happened. Two Google researchers created a chatbot that supposedly would “revolutionize the way people searched the internet and interacted with computers,” more than two years ago, as reported by The Wall Street Journal.
Hubspot
MARCH 8, 2023
So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. But locking in on a role you can secure and grow in can be tough. The demand for certain sales roles rises and falls as time passes. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you.
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Search Engine Land
MARCH 8, 2023
In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. First-party data is key to driving successful email personalization initiatives.
Adaptive Business Services
MARCH 8, 2023
As a Nimble CRM Solution Partner, I work with companies on implementing, and customizing, Nimble for their business. One thing I have learned is that each business that I work with has unique needs. I’m working with a company right now who wishes to use Nimble for project management. They have a rather unusual set of wants … They want to see and keep notes that are specific to that project They also want to log selected emails to a given project On the surface, this all sounds pretty easy to do
Search Engine Land
MARCH 8, 2023
As an ecommerce retailer, having an appealing virtual store is essential. Without a brick-and-mortar space to decorate, you must create an engaging online store, especially in a competitive marketplace like Amazon. Even the tiniest details can make a huge difference. Setting up an Amazon Store is quick and easy. Below are best practices to help you stand out from the crowd.
David Meerman Scott
MARCH 8, 2023
This week, HubSpot launched ChatSpot , a new AI tool that makes it easy for HubSpot customers to use natural language prompts to access their marketing, sales, and customer support data in the HubSpot CRM.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
MARCH 8, 2023
YouTube has announced that it will remove overlay ads from the platform starting on April 6. According to the company, the move is in response to feedback from viewers who find these ads disruptive. The removal of overlay ads will undoubtedly enhance the viewer experience, making YouTube a more enjoyable platform for all. Why the change. The move is also a significant win for YouTube creators.
Partners in Excellence
MARCH 8, 2023
Looking through my feeds, today, it seems people are fixated on ChatGPT and similar tools. More importantly, people are asking the question and taking surveys on the topic, “Will AI replace sales people?” I guess, having so many years working in selling and with sellers, these questions provoke a bored yawn. Been here, done that…… While before my time, I suspect people asked, “Catalogs replace the need for…” or “Will the telephone replace the need
Search Engine Land
MARCH 8, 2023
Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager. What Tag Coverage is. Tag Coverage is a feature within Google Tag Manager that allows you to see a summary of which tags are firing and which ones are not.
Predictable Revenue
MARCH 8, 2023
AJ Cassata is the Co-Founder & CEO at RevenueBoost, a B2B sales and marketing […] The post How to Establish Authority and Generate Limitless Leads on Facebook with AJ Cassata appeared first on Predictable Revenue.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
MARCH 8, 2023
With a looming recession, every penny invested in marketing must deliver ROI. When misalignments exist between a CMO’s vision and SEO, getting buy-in won’t be easy. You must prove the value of organic search to the business and, ultimately, the significance of your job. Have you ever submitted an SEO report and been immediately asked to “put something in the calendar” to go through it?
Predictable Revenue
MARCH 8, 2023
AJ Cassata joins the Predictable Revenue podcast to discuss tips for prospecting and building authority through the power of Facebook groups. The post How to Establish Authority and Generate Limitless Leads on Facebook. appeared first on Predictable Revenue.
Salesforce
MARCH 8, 2023
For businesses looking to take the plunge into headless commerce , the scope and complexities can feel overwhelming. After all, shifting your entire ecommerce experience to a new architecture is no easy feat. But it doesn’t have to be all-or-nothing. You can wade into the waters of a headless website using a phased approach. This lets you minimize risks and costs, and modernize your storefront at your own pace — while strategically focusing on the parts of your site where headless will make the
Search Engine Land
MARCH 8, 2023
Happy Frediversary In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. At first, it seemed to be a spam algorithm update related to links. However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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