Tue.Feb 04, 2025

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The Sales Process And Contextual Flexibility

Partners in Excellence

I’ve been doing some work with a brilliant CRO. We’ve been reworking and implementing a revised selling/buying process. Their previous process was poorly defined, outdated, and people weren’t using it. As we are rolling this out, she is encountering resistance from her team: “My situations are all different! This is too rigid!

Process 84
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How Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)

Sales Gravy

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Im Jeb Blountbestselling author of Fanatical Prospecting, Objections, Sales EQ, and INKED. In each of these special episodes, we shine a spotlight on your questions, challenges, and roadblocksoffering real-world advice from sales pros who are in the trenches every single day.

Sell 78
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Doing The Work Or Going Through The Motions?

Partners in Excellence

In the past few days, I’ve heard two fascinating things. At first, they seem very different, but when you think about them, the underlying issues are similar. The first was was a quote from Tom Mendoza on The Learn-It-All podcast, “Nothing great has ever been done by people that don’t want to do it!’ The second was in a conversation with Brent Adamson.

Finance 84
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When It Comes to Complex Sales, Humans Are No Smarter Than Ants

Membrain

As humans, we tend to pride ourselves on our ability to think intelligently. We certainly imagine ourselves to be smarter than ants. But, according to research published in the Proceedings of the National Academy of Sciences (PNAS), large groups of humans are actually worse at some cognitive tasks than large groups of ants.

Sales 125
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Step-by-Step Guide to Completing Your Google Business Profile

G2

Lets face it if you want to attract customers, youve got to be on Google. And when your business has multiple locations, getting your Google Business Profile (GBP) is a must!

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ChatGPT growing as a traffic referrer, reshaping search behavior, report says

Martech

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search —and ChatGPT sent more traffic to more than 30,000 unique domains by November. Thats according to new Semrush ( disclosure: MarTech is owned by Semrush ) analysis of 80 million lines of global clickstream data from the second half of 2024.

Referrals 130

More Trending

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How to resolve unassigned traffic in GA4

Martech

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Heres why it happens and how you can resolve it to gain clearer insights into your website’s performance. What is unassigned traffic in GA4? Unassigned traffic in GA4 refers to website visits that cannot be categorized into any of Google’s predefined default channel groups.

GTM 115
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Best Audio Recording Software for Mac: Top DAWs and Editors in 2025

G2

Introduction to Audio Recording Software for Mac For Mac users passionate about creating music or producing audio content, having the right digital audio workstation (DAW) is essential. These powerful software suites transform your Mac into a professional-grade recording studio, offering a wealth of tools for capturing, editing, and mixing audio with precision and creativity.

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Salesforce laying off 1,000 during hiring push

Martech

Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000 new ones. The layoff of more than 1% of the companys employees was first reported by Bloomberg, which cited an anonymous source familiar with the matter. Salesforce has yet to comment on it. According to the report, its unclear which departments are taking the biggest hits.

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10 Best Practices To Measure Payment Processing Security

G2

Learn the 10 best practices for measuring payment processing security and protecting your customers' data. This ensures you reduce risk and improve reputation.

Process 52
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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GenAI is telling your brand’s story — with or without you

Martech

One of the surprises about the rise of artificial intelligence is the speed and rate of adoption. A study by the Federal Researve Bank of St. Louis shows genAI is being adopted at a rate of 39.5% annually. Thats twice as fast as adoption of the personal computer and even the early internet. Now thats something. AIs speedy remaking of marketing presents new risks and opportunities.

UX 92
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What is Word Processing? Our 2025 Guide to Digital Document Creation

G2

In today's digital landscape, mastering word processing is essential for effective communication and productivity. This guide explores the fundamentals of word processing, its key features, popular applications, and advanced techniques to help you harness the full power of these indispensable tools in 2025.

Process 52
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S-Tier AI is Coming For B-Tier Employees

SaaStr

So the other day I had what seems to be a common experience these days a truly awful SaaS customer support experience. I attempted to cancel a SaaS service we pay for on a month-to-month basis that I hadnt used in well over a year. It wasnt easy. First, the link to cancel did not seem to actually work. It just told me someone from support would contact me.

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Dictation Made Easy: 7 Best Voice Recognition Software I Tried

G2

Here is my analysis on best voice recognition software to automate content efficiency, eliminate manual data handling and reduce natural data bottlenecks.

52
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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9 features your marketing team needs in its project management tool

Martech

You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. All three are different, and because they are all SaaS and use free trials or inexpensive licenses to attract customers, everyone can run the one they want. They can until there’s a merger or acquisition or someone in IT or procurement suddenly notices a bunch of similar apps deployed across the organization.

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The Truth About Building a Successful Multiproduct Strategy: 5 Key Learnings from Procore’s Journey to $1B+ ARR with its ex-CRO

SaaStr

Dennis Lyandres, Procore’s CRO Through IPO: From Procore to $1B+ ARR Vertical SaaS Pioneer Dennis Lyandres brings deep expertise from his journey scaling multiple successful B2B software companies. As a key executive at Procore, he helped drive the company’s evolution from a single-product solution to a multiproduct platform powerhouse, ultimately reaching over $1B in ARR and a successful public offering.

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How To Start A Business With No Money: Everything I Learned About Making Entrepreneurship Happen With A Limited Budget

Hubspot

Starting a business with no money sounds like a pipe dream, doesnt it? Youve probably even perceived it as a far-fetched, just pull yourself up by your bootstraps clich that doesnt actually work in the real world. But heres the thing despite any doubts you may have, it can be done. I know its possible because Ive been there, trying to figure out how to make a big idea happen without a big bank account, trying to work with both resources I already have (and ones Ive found on a whim).

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GTM 132: The Rise of the Operator with Casey Woo + Special Announcement

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. He is also the General Partner and Founder of FOG Ventures. He is a seasoned, multi-stage operator, bringing over two decades of experience in investment banking advisory, public equity investing, high-growth operational and military leadership roles.

GTM 85
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.